LAST UPDATED: JULY 2023

PolicyMe vs. Cover Direct: which is better for term life insurance?

Which has better term life insurance for your family: PolicyMe or Cover Direct? Find out how their features compare so you can protect your loved ones with the best life insurance coverage.
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cheapest term life insurance canada

PolicyMe and Cover Direct provide online term life insurance that thousands of Canadians use to protect their loved ones.

Both PolicyMe and Cover Direct offer online quotes, low monthly prices,

The main difference between PolicyMe and Cover Direct is that Cover Direct’s prices go up yearly, while PolicyMe’s prices stay the same for the duration of your term, whether 10, 15, 20, 25 or 30 years. And PolicyMe offers family-friendly perks like $10,000 in free Child Coverage plus a 10% discount for couples in the first year.

Now let’s look at a side-by-side comparison of PolicyMe vs. Cover Direct to figure out which is best for you and your family. 

A chart demonstrating how life insurance quotes go up as you get older, from $16 at 35 years old to $259 at 65 years old.

Cover Direct

Application

Easy to apply
Online quote
Time to apply
Online application
Easiest
Above average
Other companies require a phone call or meeting to provide you with a quote and complete the application process.
Must book a call
Health and lifestyle questions?
Medical exam required
Can apply through a broker?
20 minutes or less
One phone call with an advisor
PolicyMe advisors are here to help you whenever you need everyday from 9AM-6PM EST. Meetings are never a requirement.
PolicyMe advisors are here to help you whenever you need everyday from 9AM-6PM EST. Meetings are never a requirement.
PolicyMe advisors are here to help you whenever you need everyday from 9AM-6PM EST. Meetings are never a requirement.
Other companies require a phone call or meeting to provide you with a quote and complete the application process.
Phone only
PolicyMe advisors are here to help you whenever you need everyday from 9AM-6PM EST. Meetings are never a requirement.
Other companies require a phone call or meeting to provide you with a quote and complete the application process.
Almost 70% of eligible applicants are instantly approved with no medical requirements
Other companies require a phone call or meeting to provide you with a quote and complete the application process.
No medical exam required
Other companies require a phone call or meeting to provide you with a quote and complete the application process.
Other companies require a phone call or meeting to provide you with a quote and complete the application process.

Advisor support

Have to talk to a salesperson
Phone & email support Monday to Friday
Advisors work on commission?
Other companies require a phone call or meeting to provide you with a quote and complete the application process.
PolicyMe advisors are here to help you whenever you need everyday from 9AM-6PM EST. Meetings are never a requirement.
PolicyMe advisors are here to help you whenever you need everyday from 9AM-6PM EST. Meetings are never a requirement.
PolicyMe advisors are here to help you whenever you need everyday from 9AM-6PM EST. Meetings are never a requirement.
Noncommissioned
Unknown

Eligibility

Coverage Details

Affordability

Ages
Locations
Residency
Health, lifestyle, occupation
18-74 years old
18-65 years old
All of Canada, except Quebec
All of Canada, except Newfoundland
Work permit, student permit, permanent resident, Canadian citizen
Must be a Canadian resident
May be denied or have to pay higher prices for pre-existing conditions and dangerous jobs or hobbies
May be denied or have to pay higher prices for pre-existing conditions and dangerous jobs or hobbies
Whole life insurance available
What’s not covered
Convertible to permanent
Renewable
Term lengths
Death benefit
$100,000 - $5M
$100,000 - $1.5M
10 - 30 years
10 - 30 years
PolicyMe advisors are here to help you whenever you need everyday from 9AM-6PM EST. Meetings are never a requirement.
PolicyMe advisors are here to help you whenever you need everyday from 9AM-6PM EST. Meetings are never a requirement.
Coming in 2023
PolicyMe advisors are here to help you whenever you need everyday from 9AM-6PM EST. Meetings are never a requirement.
Other companies require a phone call or meeting to provide you with a quote and complete the application process.
PolicyMe advisors are here to help you whenever you need everyday from 9AM-6PM EST. Meetings are never a requirement.
Suicide in the first 2 years
Suicide in the first 2 years
Typical cost
Premiums stay the same for the entire term
Most competitive
Most competitive
PolicyMe advisors are here to help you whenever you need everyday from 9AM-6PM EST. Meetings are never a requirement.
Other companies require a phone call or meeting to provide you with a quote and complete the application process.
For level policies only. Age-based policies have prices that go up 3% each year.

Reliability

BBB accredited?
Reviews.io
Google reviews
Issuer*
Canadian Premier Life Insurance
Canadian Premier Life Insurance
5 star average
4.7 star average
4.8 star average
4.8 star average
Other companies require a phone call or meeting to provide you with a quote and complete the application process.
PolicyMe advisors are here to help you whenever you need everyday from 9AM-6PM EST. Meetings are never a requirement.
No medical exam required

Extras

Free child coverage
Optional critical illness insurance
Free terminal illness coverage
Discount for couples who apply together
PolicyMe advisors are here to help you whenever you need everyday from 9AM-6PM EST. Meetings are never a requirement.
$10,000 in free coverage
Other companies require a phone call or meeting to provide you with a quote and complete the application process.
Must pay extra
PolicyMe advisors are here to help you whenever you need everyday from 9AM-6PM EST. Meetings are never a requirement.
Covers 44 conditions
PolicyMe advisors are here to help you whenever you need everyday from 9AM-6PM EST. Meetings are never a requirement.
Covers 4 conditions
Other companies require a phone call or meeting to provide you with a quote and complete the application process.
PolicyMe advisors are here to help you whenever you need everyday from 9AM-6PM EST. Meetings are never a requirement.
PolicyMe advisors are here to help you whenever you need everyday from 9AM-6PM EST. Meetings are never a requirement.
10% discount in the first year
Other companies require a phone call or meeting to provide you with a quote and complete the application process.
“The quote I received from PolicyMe on $650k in insurance was less than I was quoted for $600k at my previous company. 100% satisfied!
Rodney
5-Star Review on Reviews.io
“Impressed with PolicyMe’s straightforward, easy application process. And their policies are way more affordable!
Kerry
5-Star Review on Reviews.io
Great rates and coverage put into effect in less than 24 hours. Highly recommended.”
Josie
5-Star Review on Reviews.io
4.8 average (778 reviews)
Reviews.io logo
5 stars (86 reviews)

FAQ: Who’s PolicyMe?

What is PolicyMe term life insurance?

PolicyMe life insurance is a digital life insurance solution that offers affordable term life insurance coverage to individuals seeking to protect their loved ones financially in case of unexpected events. PolicyMe only sells its own life insurance, not other companies’ life insurance.

How does PolicyMe work?

PolicyMe works by providing an online platform where users can easily get a quote, customize coverage options, and apply for term life insurance policies in a streamlined manner, eliminating the need for complicated paperwork and long waiting periods.

Is PolicyMe reliable in terms of life insurance?

PolicyMe has garnered positive reviews for its user-friendly interface, transparent pricing, and efficient application process, making it a reliable choice for many seeking hassle-free life insurance coverage. We’ve partnered with Securian Canada, a federally regulated insurer that’s a wholly-owned subsidiary of Securian Financial, a Fortune 500 company. So you can have peace of mind that your claim will be paid out.

What are PolicyMe’s life insurance reviews and ratings like?

PolicyMe has a 5-star Google review average rating and a 4.8-star Reviews.io average rating. We have an A+ Better Business Bureau rating and we’re BBB accredited.

PolicyMe vs. traditional life insurance: Which is better?

PolicyMe is more convenient, affordable and easy to apply for than term life insurance from other companies in Canada. That said, if you’re looking for whole or universal life insurance or you want no medical life insurance becaause you have a pre-existing condition, you may want to go with another provider. It’s best to reach out to our team of non-commissioned advisors to get an opinion: we’ll give you honest advice and we’ll even tell you if you don’t need life insurance at all! Reach us at 1 (866) 999-7457 from 9 a.m. to 5 p.m. EST Monday to Friday.

How much does PolicyMe term life insurance cost?

PolicyMe term life insurance costs up to 20 per cent less than similar policies in Canada; the average in savings is five to 10 per cent. The cost of PolicyMe life insurance varies depending on factors like age, health, coverage amount, and term length. Users can get personalized quotes by providing relevant information online.

What are the coverage options with PolicyMe?

PolicyMe offers a range of coverage options, allowing customers to tailor their term life insurance policies to suit their specific needs and financial circumstances. Get coverage between $100,000 to $5M (this is the payout your beneficiary receives if you pass away prematurely). And get covered for any time period between 10 to 30 years.

Can I get a quote for PolicyMe life insurance online?

Canadians can easily obtain a quote from PolicyMe online by answering four questions: your family set up (single, have a partner or have kids) and your age, smoking status and gender at birth. This helps us determine an initial price, though this price may change after you apply and we learn more about your health, lifestyle and occupation.

What’s the process to apply for term life insurance with PolicyMe?

Get a quote online in seconds, then apply online in 20 minutes or less (on average, for eligible applicants). Get an instant decision online of whether you’re approved or we need a little more information. We may need a doctor’s note or to send a nurse to your home for a health exam (we set this up and pay for it). But 70 per cent of eligible applicants won’t need to do this. Once you’re approved, you select your beneficiaries online, sign your policy online and set up your payment info. Then your policy is considered active.

Is PolicyMe available in my province or country?

PolicyMe only operates in Canada currently. Its term and critical illness insurance is available in all Canadian provinces and territories except Newfoundland.