Compare the best life insurance in Canada (2024)

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All categories /
For estate planning

★★★☆☆ (3/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Runner-up for no medical

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$

Coverage offered

  • Most policies up to $999,999
  • 10-35 years

Max issue age

  • Up to 75 years old
Check Your Price
All categories /
For estate planning

★★★☆☆ (3/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best for universal life insurance

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$$

Coverage offered

  • Up to $10M
  • 10, 15, 20, 25, 30 years

Max issue age

  • Up to 75 years old
Check Your Price
All categories /
For parents and homeowners

★★★★☆ (4/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best for decreasing term coverage

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$

Coverage offered

  • Up to $10M
  • 10, 15, 20, 25, 30, 35, or 40 years

Max issue age

  • Up to 75 years old
Check Your Price
All categories /
For business owners

★★★★☆ (4/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best life insurance for the self-employed

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$$

Coverage offered

  • Up to $5M
  • 10, 20 or 25 years

Max issue age

  • Up to 56 years old
Check Your Price
All categories /
For pre-existing conditions

★★★★☆ (4/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best for cancer survivors

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$

Coverage offered

  • Up to $5M
  • 10, 20 or 100 years

Max issue age

  • Up to 75 years old
Check Your Price
All categories /
Other

★★☆☆☆ (2.4/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best for credit union members

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$

Coverage offered

  • Up to $10M
  • 15-30 years

Max issue age

  • Some policies up to age 85
Check Your Price
All categories /
For estate planning

★★☆☆☆ (2/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best for participating life insurance

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$$

Coverage offered

  • Up to $10M
  • 5-50 year terms

Max issue age

  • Up to 75 for some policies
Check Your Price
All categories /
For seniors

★★★☆☆ (3/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best for seniors and no medical life insurance

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$

Coverage offered

  • Up to $1M
  • 10, 20, 25, 30 years

Max issue age

  • Up to 80 years old
Check Your Price
All categories /
For short-term needs

★★☆☆☆ (2/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best for short-term life insurance

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$

Coverage offered

  • Up to $475K
  • 10, 15, 20, 30 years

Max issue age

  • Up to age 49
Check Your Price
All categories /
For children

★★★☆☆ (3/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best for whole life insurance for children

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$

Coverage offered

  • Up to $10M
  • 10, 20, 30 years

Max issue age

  • Most options to age 65
Check Your Price
All categories /
For smokers

★★★☆☆ (3.5/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best life insurance for smokers

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$

Coverage offered

  • Up to $10M
  • Yearly, 10, 20, 40, or 100 years

Max issue age

  • Up to 75 years old
Check Your Price
All categories /
For children

★★☆☆☆ (2/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best for wealth transfer to children

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$$

Coverage offered

  • Up to $10M
  • 10, 20, 30 years

Max issue age

  • Most policies up to age 65
Check Your Price
All categories /
For children

★★★★☆ (4/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Runner up for life insurance for children

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$

Coverage offered

  • Up to $5M
  • 10, 20, 30 years

Max issue age

  • Up to 65 years old
Check Your Price
All categories /
For estate planning

★★★☆☆ (3.5/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best life/disability insurance for the hard-to-insure

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$

Coverage offered

  • Up to $300K
  • 10, 20 or 100 years

Max issue age

  • Up to 70 years old
Check Your Price
All categories /
For business owners

★☆☆☆☆ (1/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best for business owners life insurance

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$$

Coverage offered

  • Up to $2.5M
  • 10, 20, 30 years

Max issue age

  • Up to 75 years old
Check Your Price
All categories /
For estate planning

★★★★☆ (4/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best for permanent life insurance

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$

Coverage offered

  • Most policies up to $1M
  • Exception: Family Term Plan up to $25M

Max issue age

  • Most policies up to age 80
Check Your Price
All categories /
For parents and homeowners

★★★★☆ (4.5/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best for parents & homeowners

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Up to 75 years old
Check Your Price
All categories /
For parents and homeowners

★★☆☆☆ (2/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Runner-up for best term life insurance

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$

Coverage offered

  • Up to $25M
  • 10-40 years

Max issue age

  • Up to 75 years old
Check Your Price
All categories /
Other

★★☆☆☆ (2.6/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best for existing customers

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$

Coverage offered

  • Up to $10M
  • 10, 15, 20, 25, 30 years

Max issue age

  • Up to 75 years old
Check Your Price
All categories /
For estate planning

★★☆☆☆ (2/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best for whole life insurance with cash value

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$$

Coverage offered

  • Up to $10M
  • 10, 20, 30 years

Max issue age

  • Most up to age 69
Check Your Price
All categories /
For estate planning

★★★★☆ (4/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best for simplified & guaranteed issue life insurance

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$

Coverage offered

  • Up to $500K
  • 10, 20, 25, 30 years

Max issue age

  • Up to 75 years old
Check Your Price
All categories /
For parents and homeowners

★★★☆☆ (3/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Second runner-up for best term life

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$$

Coverage offered

  • Up to $10M
  • 10-30 years, T80, T100

Max issue age

  • Up to 80 years old
Check Your Price
All categories /
For smokers

★★★☆☆ (3/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Runner-up for smokers life insurance

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$

Coverage offered

  • Up to $20M
  • 10, 15, 20, 25 years

Max issue age

  • Up to 75 years old
Check Your Price

Best Life Insurance Companies

PolicyMe content follows strict guidelines for editorial accuracy and integrity. Learn more about our editorial guidelines.

In This Article

Methodology: Best life insurance in Canada

To find the best life insurance in Canada, we reviewed life insurance products for each company, following a comprehensive rubric of criteria.

Our analysis pulled from data from WinQuote, an independent life insurance quote comparison service owned by Equisoft. We also looked at policy details, cost, financial stability, ratings from trusted sources like AM Best, Better Business Bureau, Fitch Ratings and customer reviews.

We don’t receive compensation for our life insurance reviews.

Video: What is the best life insurance in Canada?

Life insurance advisors Stephanie and Erik walk you through the best life insurance in Canada in this video primer:

Quick summary: Best life insurance companies by specialty

There's no one-size-fits-all answer for what is the best life insurance in Canada. It will depends on what you're looking for and your personal situation. But here are some quick recommendations based on research and analysis:

  • Best for the hard to insure: Assumption
  • Best for the self-employed: Blue Cross
  • Best for universal life insurance: BMO
  • Best for participating life insurance: Canada Life
  • Best for seniors: CPP
  • Best for children: Desjardins
  • Best for smokers: Empire Life
  • Best for combo life/disability insurance: Humania
  • Best for business owners: Ivari
  • Best for lifelong coverage: Manulife
  • Best term life insurance: PolicyMe
  • Runner-up for term life: RBC
  • Best for estate planning: Sun Life

Life insurance companies that aren’t recommended

Company About Learn More
Cover Direct Cheap coverage, but with a lot of fine print. Rates go up every year. Cover Direct Review
Emma Insurance Rates start cheap, but go up yearly, hard to know what you'll pay to keep your coverage. Emma Insurance Review
Costco Life Insurance Very limited policy options, lack of transparency online about rates. Costco Insurance Review
Primerica Rates aren't competitive, with no unique features. Primerica Insurance Review
American Income Life Insurance Rates are very expensive, agents may try to sell you "packages" with multiple products and riders. American Income Insurance Review
National Bank of Canada Premiums are much higher than average, very poor BBB rating. Better Business Bureau Rating

More pointers on getting the best life insurance in Canada

Which life insurance company should I choose?

Here's how to find which life insurance company in Canada is best for you:

  • Price: How does the company's prices compare to other providers?
  • Time: How long does it take to get approved, days or weeks?
  • Product: Do they specialize in the type of policy you want?
  • Process: Is the process simple or does it involve unnecessary paperwork, phone calls or meetings?
  • Trustworthiness: What do customers say about this company?
  • Customer service: Can you get unbiased advice? Are complaints resolved quickly?

How much life insurance do I need?

The Government of Canada recommends getting seven to 10 times your income in life insurance coverage.

How the 7-10x income calculation works

If you earn $60,000 annually, aim for $420,000 to $600,000 in coverage.

This number is a starting place; it may leave you overinsured or underinsured. Your specific needs should consider your financial obligations, future expenses and existing resources.

To determine the right coverage amount for you:

  1. Use an online life insurance calculator that will add up your current and future expenses, plus account for inflation.
  2. Contact a licensed financial professional like an insurance broker, financial planner or PolicyMe's non-commissioned advisors.

How much does life insurance cost?

To get an idea of how much life insurance costs, here are some sample rates for a 40-year-old non-smoker for a 20-year term policy with coverage of $500,000.

  • $39.40 per month for a woman
  • $51.78 per month for a man

Reminder: $500,000 in coverage is your payout, not your price

If you choose $500,000 in coverage (or $200,000 or $1M etc.), this is the amount your beneficiaries get, not the premiums paid over the course of your policy.

And take note: the cost of life insurance is set by the provider. Remember that every insurance provider calculates premiums differently.

Factors affecting your premium include the insurer's expenses and past claims experience, your age, coverage amount, policy type, and medical history. How do these life insurance policies cost? Here's a look at the numbers for term life insurance. Take note that whole life insurance usually costs five to 10 times more.

Term life insurance rate comparison (monthly premium)

Next steps: get the best life insurance for your family

And here's the order of operations for comparing life insurance options:

  1. Consider what type of life insurance you need: term, permanent, etc.
  2. Find life insurance providers that specialize in the policy you need. This blog is a good place to start!
  3. Is there anything else you need: a joint life insurance policy, child coverage, bundling with disability/critical illness insurance?
  4. Read customer reviews for these life insurance companies on Google, Trustpilot, InsurEye, etc.
  5. Check insurance company ratings in Canada: the Better Business Bureau is a good place to start.
  6. Get life insurance quotes from these companies from their websites or through a licensed financial professional
  7. Select the policy that works for you in terms of both price and features.

FAQ: Best life insurance in Canada

Life insurance is a safety net for your loved ones, offering financial protection and peace of mind. This is why getting coverage is a smart move for many Canadians.

Here's who likely needs life insurance:

  • Parents
  • Spouses and partners
  • Breadwinners
  • Homeowners
  • Business owners
  • Anyone with dependents

On the other hand, here's a look at who probably doesn't need life insurance: retirees, individuals with ample savings and young, single individuals.

The bottom line? It's essential to consider your unique situation. Talking to a financial advisor can help you decide what's best for you.

Life insurance is designed for those with financial dependents, like young kids or a partner, though some use it as an investment vehicle or for estate planning.

In a nutshell, life insurance is an agreement with an insurer. Here's how it works:

  • You pay a monthly or yearly fee for coverage.
  • If you pass while the policy is active, the insurer pays a tax-free lump sum (death benefit) to your beneficiaries.
  • This money helps them cover things like bills and secure their financial future.

The death benefit can be used to do things like replace income, pay for childcare, cover funeral expenses and take care of outstanding debts, explains the Financial Consumer Agency of Canada.

You can buy life insurance in Canada through a licensed broker (online or not) or directly through an insurance company or through an online life insurance solution. Good to know: whether you go with a broker or you go direct, you'll get the same rates.

You can reach out to the bank for a quote, but do your research online, compare insurance company ratings on Better Business Bureau and compare prices. You should also be aware that brokers work on commission and may try to upsell you or push you to sign your policy.

With PolicyMe, you can purchase online directly or speak to our advisors.

Based in Toronto, we provide life insurance in Ontario, Alberta, British Columbia, Quebec and 8 other Canadian provinces and territories including Manitoba, Saskatchewan and Newfoundland

Here's how to decide what type of life insurance is best for you

  • Benefits of term life insurance: you need coverage for a temporary period (ex: while paying off debt, while the kids are young), so you never pay for something that you don't need.
  • Benefits of whole life insurance: you have a high net worth and are looking for some of the tax-deferred benefits of a life insurance payout.
  • Benefits of universal life insurance: you're within a high tax bracket and have maxed out your TFSA and RRSP investments. And you want to decide where the investment portion of your premiums go.
  • Benefits of no medical life insurance: you've been denied a traditional life insurance policy, in which case you can use no medical as a plan B in that scenario.

Term is recommended as the best type of life insurance for most Canadians because it covers you for the years you need it the most.

Assumption Life reports best results ever. Insurance Portal.
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Canadian Health and Life Insurance Facts. CHLIA-ACCAP.
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Canadian Imperial Bank of Commerce (CIBC). Fitch Ratings.
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banks/canadian-imperial-bank-of-commerce-cibc-25-07-2022

Celebrating the Reader’s Digest 2023 Trusted Brand™ Winners as Voted by Canadians! Readers Digest.
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Foresters, Canada Protection Plan amalgamate. Investment Executive.
https://www.investmentexecutive.com/
news/industry-news/foresters-canada-protection-plan-amalgamate/

Harriss, S. (n.d.). 82-year-old great-grandmother takes on BMO for suspect life insurance advice. CBC News.
https://www.cbc.ca/news/business/ella-beck-bmo-life-insurance-1.4532351

Life Insurance. Financial Consumer Agency.
https://www.canada.ca/en/financial-consumer-agency/services/insurance/life.html

Nova Scotia widow blasts bank for denied life insurance claim. CTV News.
https://atlantic.ctvnews.ca/nova-scotia-widow-blasts-bank-for-denied-life-insurance-claim-1.5816170

Revealed – Canada's 10 largest life insurance providers. Insurance Business.
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/ca/news/life-insurance/revealed--canadas-10-largest-life-insurance-providers-in-2022-417657.aspx

Sagicor buys insurer Ivari for $325 million. Advisor's Edge.
https://www.advisor.ca/insurance/life/
sagicor-buys-insurer
-ivari-for-325-million/

S. O. Canadian insurance company denies death claim, says form was inaccurate. Global News.
https://globalnews.ca/news/9088188/
ivari-insurance-company-denies-death-claim/

Sun Life Financial. Forbes.
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sun-life-financial/

Laura McKay

COO & Co-Founder
About the Author