Life Insurance for New Brunswick

Get My Quote
PolicyMe Perks:
Royal Bank of Canada
Sun Life
In This Article

Looking for life insurance in New Brunswick? From comparing quotes and considering local costs to choosing the right type of coverage, we provide clear, tailored advice for the New Brunswick market. This will help you make informed and confident decisions about your life insurance needs.

Key Takeaways

  • Variety of Options: New Brunswick’s life insurance market features a wide range from top insurers. Choose one that stands out in customer satisfaction and financial stability.
  • Local Context Matters: Keep in mind the local living costs and regulations in New Brunswick to choose a coverage that truly stabilizes your finances.
  • Essential for Security: Life insurance isn't just about covering personal expenses; it's crucial for estate planning, keeping your business afloat, and protecting your family’s financial future.

Understanding New Brunswick's Life Insurance Market

If you are shopping for life insurance in New Brunswick, you've got plenty of options, including big names like Manulife, Canada Life, Desjardins, PolicyMe, Empire Life, BMO, RBC, and Sun Life. 

But remember, not all insurers are the same. It's crucial to check out each provider's customer satisfaction scores and financial stability before you commit. Doing your homework will help you filter through the various offers and pick the best policy that fits your specific needs. This way, you can make an informed choice with confidence, ensuring you get quality coverage tailored to life in New Brunswick.

Factors to Consider When Choosing a Life Insurance Policy in New Brunswick

When choosing a life insurance policy, several factors come into play. Let’s review some of them:

Cost of Living

Before deciding on the amount of life insurance, consider New Brunswick's living costs, including housing and personal expenses. This will help ensure you choose a coverage amount that reflects your financial needs.

Local Regulations

Insurers in New Brunswick must follow the rules set by the New Brunswick Insurance Act, alongside federal regulations. Advisors selling life insurance must be licensed, typically after completing the Life License Qualification Program (LLQP) overseen by the Financial and Consumer Services Commission of New Brunswick.

Residency Status

Your residency status in New Brunswick—whether you are a permanent resident, a temporary resident, or a non-resident—affects your eligibility for different insurance policies. It can influence premiums, coverage limits, and available policy types, making it a critical factor to consider when shopping for life insurance.

Understanding these factors will help you navigate the complexities of securing the right life insurance policy in New Brunswick, ensuring you are well-protected according to local standards and your personal circumstances.

Types of Life Insurance Policies for New Brunswick Residents

When shopping for life insurance in New Brunswick, you'll mainly find three types: term, whole, and universal life insurance. Here’s a quick breakdown to help you choose the best fit:

  • Term Life Insurance: This is a budget-friendly option that covers you for a set period, like 10 or 20 years—ideal for covering needs like a mortgage. Term policies are straightforward with fixed premiums, so no surprises on what you pay. Plus, they’re renewable and convertible, allowing you to extend your coverage or shift to permanent insurance without a fuss.
  • Whole Life Insurance: If you are looking for coverage that lasts your entire life, whole life insurance is the way to go. It's more expensive, but you are paying for the certainty that your policy will pay out eventually, as long as it remains active. Some policies also build cash value over time, which can be borrowed against, though terms can vary, so read carefully.
  • Universal Life Insurance: For those who want more control, universal life offers the flexibility to adjust premiums and choose investment options. It's suited for those comfortable with managing financial tools and who prefer a hands-on approach to their policy’s investment potential. However, it’s less ideal for those who prefer a simple, set-it-and-forget-it policy.

No matter which type you lean towards, all aim to provide your beneficiaries with a tax-free lump sum upon your passing. Choose based on your financial needs, your comfort with investment options, and how much premium you can afford.

How to Compare Life Insurance Quotes in New Brunswick

Comparing life insurance can seem daunting, making such a big decision can be scary, but you do not have to worry, we’ve broken down the steps for you below:

  • Match Coverage: Make sure to compare similar coverage amounts and terms across different quotes.
  • Look at More Than Price: Do not just focus on cost. Consider the insurer's reputation, financial stability, and customer service.
  • Understand the Fine Print: Pay attention to exclusions, limitations, and any additional benefits each policy offers.
  • Evaluate Your Needs: Choose coverage that suits your personal situation—think about what’s really necessary.
  • Ask Questions: Do not hesitate to get clarity on anything confusing directly from the insurer.

Remember: Life insurance rates in New Brunswick can vary based on your health, whether you smoke, your medical history, and your lifestyle habits. Different insurers might view your profile differently, so some may charge more for risk factors like smoking or an adventurous lifestyle. Make sure you are getting the best deal for your specific circumstances.

Life Insurance & Estate Planning in New Brunswick

Life insurance is a key player in estate planning in New Brunswick, helping ease the financial impact when someone passes away. It's important to think about beneficiary designations, potential taxes, and probate fees when setting up your policy. Your life insurance can provide for your loved ones by paying off debts, covering end-of-life expenses, allowing time off work, or maintaining their lifestyle after you are gone.

Estate Planning: Beneficiary Designations

Designating the right beneficiaries is crucial. Typically, these are family members or sometimes charities. However, be cautious—disputes can arise if no beneficiary is specified, the wrong beneficiary is named due to an oversight, or if there are outdated details in the policy. Beneficiaries might face issues like:

  • Claim denials due to non-payment of premiums or misrepresentations on the application (like incorrect health history).
  • Failure to update beneficiaries after major life changes.
  • Errors in the policy documentation.

Getting these details right can prevent headaches later and ensure your life insurance benefits go exactly where you intend.

Special Considerations for New Brunswick Business Owners

If you run a business in New Brunswick, it's smart to consider how life insurance can protect your operations and financial stability:

  • Key Person Insurance: This type of insurance is crucial if you are integral to your business, like a CEO or founder. It helps cushion your company from financial losses that could occur if something happens to you, ensuring things keep running smoothly.
  • Succession Planning: Planning who'll take over your role in the future is essential for any business, especially in New Brunswick. It helps avoid disruptions and adapts to changes, keeping your business stable and thriving. Start this planning early to make transitions as smooth as possible.

Tips for Saving Money on Life Insurance in New Brunswick

Life insurance is a must-have for financial security, but it shouldn't empty your wallet. Here are some straightforward tips for keeping costs down in New Brunswick:

  • Start Young: The younger you are when you get life insurance, the cheaper your premiums. Lock in low rates early by signing up when you are younger and healthier.
  • Choose the Right Policy: Decide between term and permanent life insurance based on your financial needs. Term insurance is generally cheaper and may be sufficient for your current situation.
  • Stay Healthy: Keeping fit can lower your premiums. A healthy lifestyle, including maintaining a healthy weight and moderating your intake of alcohol and nicotine, can lead to lower costs.
  • Pay Annually: Opt to pay your premium annually instead of monthly to cut down on administrative fees.
  • Hunt for Discounts: Check if your bank or any other financial institution offers discounts on life insurance policies for their customers.

By following these tips, you can secure the life insurance coverage you need in New Brunswick without overspending.

Navigating the Claims Process in New Brunswick

Filing a life insurance claim in New Brunswick? Here's a quick guide to get your loved ones the benefits they need. Start by gathering the essential documents—your loved one’s death certificate and their life insurance policy.

What You’ll Need:

  • Get the Paperwork: Contact the insurance company to get a claim form. They'll tell you what documents you need, typically a certified copy of the death certificate and valid ID.
  • File On Time: Aim to submit your claim within the insurer's specified timeframe, usually between 90 days to a year after the death.
  • Expect Timelines: After submitting, payouts usually arrive within two weeks to 60 days.

Watch for Snags

  • Potential Delays: Common issues like incomplete forms or misinformation can hold up your claim. Also, claims might be denied for reasons like suicides within the first two years of the policy.
  • Need Help?: If you encounter problems, consider seeking formal resolution or legal advice.

Keep this guide handy to smooth out the process and help ensure your claim is handled efficiently.


  • Assess Your Needs: Determine the right coverage for your specific situation.
  • Research Options: Explore the various life insurance policies available in New Brunswick.
  • Seek Expert Advice: Connect with certified financial planners or insurance advisors for professional guidance.
  • Understand the Importance: Life insurance is crucial for anyone looking to protect their family’s future or secure a business legacy.
  • Act Now: Whether you are just starting out, raising a family, or managing a business, securing the right life insurance is essential for your peace of mind and financial security.

Frequently Asked Questions

Are life insurance policies taxable in New Brunswick?

In New Brunswick, as in the rest of Canada, the money your beneficiaries receive from life insurance policies is generally tax-free. This means when the policy pays out upon death, the entire amount goes directly to your beneficiaries without any deductions for income tax. It’s a straightforward benefit that helps ensure the financial security you intend to provide is fully realized.

However, it’s important to note that if your life insurance policy includes an investment component, such as in universal life policies, the situation might differ. Here, the beneficiaries might need to pay taxes on the investment gains portion of the proceeds. Always check the specifics of your policy or consult with a financial advisor to understand all the tax implications related to your life insurance in New Brunswick. This way, you can plan effectively and avoid any surprises down the road.

Is life insurance mandatory in New Brunswick?

Nope, life insurance isn't mandatory in New Brunswick or any other part of Canada. But just because it's not required by law doesn't mean it isn't a smart choice for most people, especially if you have folks depending on you. Think of life insurance as a safety net that catches your loved ones financially if something were to happen to you. It's there to help cover essential expenses—everything from funeral costs to daily living expenses, loans, and that mortgage payment.

Opting for life insurance in New Brunswick is about peace of mind, knowing that your family can maintain their lifestyle and meet financial commitments without your income. It's a proactive way to safeguard your family’s financial future, ensuring they're taken care of long after you are gone. Whether it's paying off debts or just keeping the household running smoothly, life insurance can be a pillar of support during tough times.

How much life insurance coverage do I need in New Brunswick?

Deciding how much life insurance you need in New Brunswick can feel like a balancing act, but it boils down to covering your bases financially for those you leave behind. Start by adding up your debts, such as your mortgage or car loans, and do not forget about ongoing expenses like daily living costs and future commitments, including your children’s education or retirement savings for your spouse.

A good rule of thumb is to aim for a coverage amount that’s roughly 10 times your annual income. This helps ensure that your family will not just scrape by, but will continue to live comfortably, meeting both daily needs and larger financial goals without your economic contribution. Also, consider how your family’s lifestyle and financial plans might change over time—New Brunswick’s cost of living can influence the amount of coverage necessary to secure your family’s future without financial strain.

Can I name multiple beneficiaries on my life insurance policy in New Brunswick?

Absolutely, in New Brunswick, you can name multiple beneficiaries on your life insurance policy. This feature allows you to specify exactly how you'd like your policy's proceeds divided, whether among family members, friends, or even a charity. You can assign specific percentages of the death benefit to each beneficiary, making sure everyone receives the portion you intended. This way, you can tailor the distribution of your assets to match your personal wishes and ensure that your legacy is handled according to your plans.

It's also straightforward to update your beneficiaries if your circumstances change. For example, following a marriage, divorce, or the birth of a child, you might want to adjust who gets what. Keep in mind, having clear, up-to-date beneficiary designations helps prevent any confusion or legal issues after you are gone, providing peace of mind to you and those you care about. It’s a wise move to regularly review your policy details to keep everything current.

Can I convert my term life insurance policy to a permanent policy in New Brunswick?

Yes, in New Brunswick, converting your term life insurance to a permanent policy is typically straightforward. Many term life insurance plans offer a conversion option that lets you switch to permanent coverage without a new medical exam. This feature is a lifesaver if you are concerned about health issues affecting future insurability or if you just want to lock in coverage as you age. The conversion ensures that you can maintain life insurance protection for the long haul, providing ongoing security for your family.

It’s crucial, though, to check that your policy includes this option before you commit, as not all policies may offer it. Always read the terms of your life insurance policy carefully to understand the specifics of the conversion feature. If it’s there, you can enjoy continued coverage without the hassle of reapplying, preserving your peace of mind knowing that your family's financial needs will be looked after, no matter what happens.

Are there any age restrictions for purchasing life insurance in New Brunswick?

In New Brunswick, as in the rest of Canada, you can buy life insurance at almost any age, but there are some specifics to keep in mind. Generally, the minimum age to purchase a policy on your own is 18 years old. However, parents or guardians can buy life insurance for their children or dependents at any age, which can be a great way to secure their financial future early on.

As for the upper age limit, it varies by insurance company but typically ranges up to 85 years old for new applicants. After that age, it might be challenging to find new coverage. It’s worth noting that the older you are when you purchase life insurance, the higher your premiums will likely be. This is because insurers view older applicants as higher risk. So, if you are thinking about life insurance in New Brunswick, it’s wise to get on it sooner rather than later to lock in a better rate and ensure your coverage is in place when you need it most.

Can I borrow against my life insurance policy in New Brunswick?

Yes, you can borrow against your life insurance policy in New Brunswick if it's the type that builds cash value, such as whole life insurance. However, the ability to take out a loan against your policy depends largely on the terms set by your insurer. Each company has its own rules about how and when you can borrow against the policy's cash value. It’s important to understand that not all policies have this feature, so you'll want to check the specifics of your policy carefully.

Before you consider borrowing, it’s wise to chat with your insurance advisor to fully grasp the implications. They can help clarify the details and guide you through the process based on the rules of your specific policy. Remember, borrowing against your life insurance can impact the final benefit paid out from the policy, so it’s crucial to consider all your options and understand the terms thoroughly before proceeding.