Life insurance made easy

No more unnecessary expenses, meetings, or bad advice. We’ve made it easier to buy life insurance online, at the best rates in Canada.

Get affordable life insurance in minutes

No paperwork. No hassle. No pressure.
Step 1

Get personalized advice

Personalize your policy details and get your estimated rate in seconds. No phone call or meeting required.
Step 2

Submit your application & get an instant decision

Most get instantly approved! Your application is automatically reviewed as soon as it's submitted, unlike with other companies who take weeks to review it.
Step 3

Get approved & provide payment details

Review your policy and sign-off when you're ready. Your payment is only required when you accept your coverage!

A streamlined process means less hassle and lower costs for you

Roughly 40% of a life insurance policy's rate is wasted on unnecessary distribution costs and underwriting steps. With technology, we've streamlined the experience while passing along the savings to you.
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The modern experience you deserve, with the security you expect

We’ve partnered with Canadian Premier, a federally-regulated and wholly-owned subsidiary of Securian Financial – one of North America's most reputable insurance companies with $1.4 trillion of life insurance in force, as of December 31, 2020.
Through this partnership, we aim to offer you a seamless online experience, and the long-term peace of mind knowing that your life insurance claims will get paid.
We've been featured in:
Globe & MailFinancial PostFinancial PostCTV NewsGlobal News

We want you to know what you're buying

For decades, the life insurance industry has been plagued with high-pressure, jargon-filled sales tactics.

We want to guide you along the process, so that you choose your policy for the right reasons, on your own time.
Go to Learning Centre
How does PolicyMe's application process work?
What is and isn't covered by life insurance?
How much life insurance coverage do I need?
Is there a cost to apply?
Do I need to do a medical exam?
How much does life insurance cost?
Can I still get covered during COVID-19?
Does a lower rate mean lower quality?

Say this out loud:

I deserve to protect my family with high quality coverage at an affordable rate

Save money with a streamlined online application

Get approved in minutes, not weeks

Cut out unnecessary exams

Our customers love working with us

I found the process taken to be very thorough. I have all confidence if anything were to happen to me that this policy will be there to support my children.
– Sarah T.
Amazing service and competitive rates, I saved over $1000 for my term policy going with PolicyMe instead of going directly to insurance company highly recommended.
– Qaisar A.
Well organized process made it easy. Very happy with the service. Am now covered and can sleep well knowing my family is taken care of if the worst were to happen. Would recommend!
– Daniel P.
PolicyMe is an intuitive and honest approach to life insurance. It provided me with an exact recommendation of my insurance needs based on a simple questionnaire. It did not try to oversell me and gave me the best possible price for a policy.
– Andrew D.
All the people behind my application were so helpful. Non stop support and follow up. A lot of patience too. Thank you very much for all your help. You guys are awesome.
– Jhoana D.
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PolicyMe is a
technology company revolutionizing the life insurance industry.
© 2021, PolicyMe Corp. (FSRA #36783M) offers policies issued by Canadian Premier Life Insurance Company (a federally regulated and wholly-owned subsidiary of Securian Financial), Manufacturers Life Insurance Company, Canada Protection Plan, BMO Life Assurance Company and Wawanesa Life Insurance Company. PolicyMe is licensed to operate in: British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, New Brunswick, Prince Edward Island, Nova Scotia, Yukon Territories, Northwest Territories & Nunavut. Note: Securian Financial is the marketing name for Securian Financial Group, Inc. and its affiliates. Insurance products are issued by its affiliated insurance companies.
Always refer to your insurance policy for information about your coverage, including applicable limitations and exclusions.  In case of a discrepancy, your insurance policy prevails over general information available on this website or other print and digital media.
Pricing comparisons on this website or in other print and digital media are based on a review of current publicly available rates. Depending on your application details, actual pricing and savings may vary.
The time to obtain a recommendation, complete an application or obtain insurance is based on average customer experience. In some cases additional underwriting and medical exams may be necessary and require additional time. Coverage may not always be available.