The Best Life Insurance for Couples in Canada (2026 Edition)
See affordable life insurance quotes from PolicyMe and other top companies.
PolicyMe content follows strict guidelines for editorial accuracy and integrity. Learn more about our editorial guidelines.
- 10% off for couples in the first year
- $10,000 in free Child Coverage
- The best life insurance for couples in Canada is term life insurance policy from PolicyMe.
- Couples save 10% on their first year when they apply together to PolicyMe, and benefit from free child coverage, highly-rated customer service, and a 30-day money-back guarantee.
- Other top picks for couples include Desjardins for term 100 life insurance, Assumption Life for whole life insurance, and Beneva for no medical life insurance.
Mortgage payments, car loans, living expenses—modern couples have a lot to stress over, but buying life insurance doesn’t have to be one of them. Our analysis of the top 70+ products and 20+ life insurance providers reveals the best life insurance policies for couples and common-law partners in Canada.
PolicyMe’s rankings are based on an independent, data-driven review of Canada’s best life insurance products and providers.
Our analysis combines 450,000+ quotes for 70+ life insurance products with in-depth research on 20+ providers. We assigned each product a star rating out of five based on a mix of average pricing, Google Review scores, and shopping convenience, then ranked the results in 12 categories.
Rankings are determined first by star rating and then by price. Our findings are entirely data-driven and do not include paid placements, but should not be considered a substitute for personalized financial advice..
Get competitive term life insurance rates and 10% off your first year when you apply for two.
What’s the best life insurance for couples?
Term life insurance is the best type of life insurance for most couples because it’s simple, affordable, and covers a fixed term of 10-30 years. Compared to permanent policies, term life insurance can provide more coverage for lower premiums, making it easier for parents to stay insured while raising kids or paying off their mortgage.
As a couple, you can either buy a single joint life insurance policy or two term life insurance policies. Even though it’s more expensive, we recommend purchasing separate policies. Two life insurance plans provide two payouts (joint life only provides one) and are easier to split if you go your separate ways.
Assuming you’re a pair of male and female non-smokers, you’ll pay an average of $88/month for two new policies with 10-30-year terms and $600,000 in coverage:
Company |
Product |
Rating |
Premiums* |
|---|---|---|---|
PolicyMe |
Term life insurance |
★★★★★ (5.0) |
$90/month |
Empire Life |
Solution |
★★★★⯪ (4.5) |
$88/month |
RBC Life Insurance |
RBC YourTerm |
★★★★⯪ (4.5) |
$88/month |
Co-operators |
Versatile Term |
★★★★⯪ (4.5) |
$89/month |
Desjardins |
Term life insurance |
★★★★☆ (4.0) |
$91/month |
* For each product, we calculated the average monthly premiums for a male and female non-smoker between 30-44. The results show the approximate cost of two 10-30-year term life insurance policies with $600,000 in coverage each.
We always recommend applying for fully underwritten over no medical life insurance, especially if you’re young and healthy.
Not only are your life insurance premiums likely to be cheaper, but you could also qualify for more coverage–and you might not have to take an exam at all! Couples from 18-50 who apply for less than $2,000,000 from PolicyMe may be eligible for instant approval without a medical exam.
Term life insurance by PolicyMe
How products are rated
Our star ratings are based on a mix of each provider's financial stability and Google Review scores, and each product's pricing and ease of purchase.
How prices are compared
We compared each product's yearly costs to the average cost of similar products for the same type of applicant. Unless otherwise noted, all figures show the approximate price difference for a female non-smoker aged 30-44 shopping for a term life insurance policy with $500,000 in coverage, or a permanent or no medical life insurance policy with $50,000 in coverage.
PolicyMe offers one of the most affordable Term Life Insurance policies in Canada, with rates as low as 23% below the industry average. Our streamlined application process delivers cost-effective coverage backed by Securian Canada, which has been rated "A" or higher by A.M. Best for over 75 years.
Most applicants don't require a medical exam, and there are family-friendly features like complimentary child coverage and a first-year couple's discount. The downside is that PM's insurance rates aren't so competitive for high-risk cases such as seniors and smokers.
Pros
- $100,000 - $5 million in coverage available for 10-30 years
- $10,000 of complimentary coverage per child with every policy
- 31-Day missed payment grace period
- 30-Day trial period
- 10% First-year couple's discount
- Below-average rates for applicants under the age of 60
- Buy online or over the phone
- Convertible
- High Google review scores
- Pay by credit card
- Renewable
Cons
- Above-average rates for seniors
- No accidental death and dismemberment or disability riders
- No brick-and-mortar offices
Term life insurance
Term: 10-30 years
Coverage: $100,000 - $5 million
[spacer]
Term 100 life insurance
Term: Lifetime
Coverage: $10,000 - $5 million
Low rates, high quality standards–that’s the PolicyMe difference.
Solution by Empire Life
How products are rated
Our star ratings are based on a mix of each provider’s financial stability and Google Review scores, and each product’s pricing and ease of purchase.
How prices are compared
We compared each product’s yearly costs to the average cost of similar products for the same type of applicant. Unless otherwise noted, all figures show the approximate price difference for a female non-smoker aged 30-44 shopping for a term life insurance policy with $500,000 in coverage, or a permanent or no medical life insurance policy with $50,000 in coverage.
The Solution term life insurance series lasts between 10-30 years, with the option to convert to term 100, universal or whole life insurance before the age of 75. Empire Life carries a 4.2-star rating on Google and an "A" from Morningstar DBRS, making it a smart and budget-conscious pick for all ages.
Empire Life doesn’t provide any free child coverage, but you can add Child Critical Illness, Child Life, and Child’s Waivers riders for an additional fee.
Pros
- $25,000 - $20 million in coverage available for 10-30 years
- 6 Available riders
- Below-average rates for all ages and smokers
- Convertible until age 75
- Exchangeable for a longer term
- High Google review scores
- Renewed policies are fully paid-up at age 100
Cons
- Phone call may be required to quote and purchase
Solution 10-30
Term: 10-30 years
Coverage: $25,000 - $20 million
Solution ART
Term: 3 years
Coverage: $25,000 - $499,999
EstateMax
Term: Lifetime coverage and participating dividends
Coverage: $10,000+
Optimax
Term: Lifetime coverage and participating dividends
Coverage: $5,000+
Solution 100
Term: Lifetime
Coverage: $10,000+
Term to 100
Term: Lifetime
Coverage: $10,000 - $20 million
RBC YourTerm by RBC Life Insurance
How products are rated
Our star ratings are based on a mix of each provider's financial stability and Google Review scores, and each product's pricing and ease of purchase.
How prices are compared
We compared each product's yearly costs to the average cost of similar products for the same type of applicant. Unless otherwise noted, all figures show the approximate price difference for a female non-smoker aged 30-44 shopping for a term life insurance policy with $500,000 in coverage, or a permanent or no medical life insurance policy with $50,000 in coverage.
As long as you're looking for $500,000 or more in coverage, RBC YourTerm life insurance is competitively priced and offers a variety of conversion options. If your health changes before your term expires, you can choose between participating and non-participating permanent life insurance products without the need for a medical exam.
RBC Life Insurance carries an "A" rating for financial stability from A.M. Best. Parents have the option to add a Children’s Term Rider to their policy for an extra fee.
Pros
- $100,000 - $25 million in coverage available for 10-40 years
- 31-Day missed payment grace period
- 30-Day risk-free review period
- 4 Available riders
- Adjustable coverage
- Choice of single or joint life coverage
- Convertible until age 71
- Exchangeable for a longer term
- Includes accidental death benefit
Cons
- Above-average rates for policies with $200,000 or less in coverage
- Above-average rates for smokers
RBC YourTerm
Coverage: $100,000 - $25 million
Term: 10-40 years
[spacer]
RBC Growth Insurance and Growth Insurance Plus
Coverage: $25,000 - $25 million
Term: Lifetime
Features: Participating dividends
[spacer]
RBC Guaranteed Acceptance Life Insurance
Coverage: $5,000 - $40,000
Term: Lifetime
[spacer]
RBC Simplified Term Life Insurance
Coverage: $50,000 - $1 million
Term: 10-40 years
[spacer]
RBC Universal Life and Universal Life with Bonus Interest
Coverage: $25,000 - $25 million
Term: Lifetime
Features: Investment account
[spacer]
Term 100 Life Insurance
Coverage: $50,000+
Term: Lifetime
Versatile Term by Co-operators
How products are rated
Our star ratings are based on a mix of each provider's financial stability and Google Review scores, and each product's pricing and ease of purchase.
How prices are compared
We compared each product’s yearly costs to the average cost of similar products for the same type of applicant. Unless otherwise noted, all figures show the approximate price difference for a female non-smoker aged 30-44 shopping for a term life insurance policy with $500,000 in coverage, or a permanent or no medical life insurance policy with $50,000 in coverage.
Versatile Term is a good budget pick for term life insurance, albeit one with shaky customer reviews. Google users claim customer service is slow and hard to reach, and because there's no option to buy online, the buying process may take a while.
On the plus side, Co-operators carries a large range of products and an "A" financial stability grade from A.M. Best.Unfortunately, it doesn’t provide any child coverage, free or otherwise.
Pros
- $25,000 - $5 million in coverage available for 10-30 years
- 2 Available riders
- Below-average rates for all ages and smokers
- Convertible until age 70
- Exchangeable for a longer term
- Renewable
Cons
- Few online details
- Low Google review scores
Term Life 1
Coverage: $50,000 - $475,000
Term: 1 year
Versatile Term
Coverage: $25,000 - $5 million
Term: 10-30 years
Infinity Term
Coverage: $25,000+
Term: Lifetime
Responsibility and Responsibility PLUS
Coverage: Up to $25,000
Term: Lifetime
Universal Life
Coverage: $25,000+
Term: Lifetime
Whole Life Ascend
Coverage: $25,000+
Term: Lifetime
Features: Participating dividends
Whole Life Protector
Coverage: $25,000+
Term: Lifetime
Features: Participating dividends
Term life insurance by Desjardins
How products are rated
Our star ratings are based on a mix of each provider’s financial stability and Google Review scores, and each product’s pricing and ease of purchase.
How prices are compared
We compared each product’s yearly costs to the average cost of similar products for the same type of applicant. Unless otherwise noted, all figures show the approximate price difference for a female non-smoker aged 30-44 shopping for a term life insurance policy with $500,000 in coverage, or a permanent or no medical life insurance policy with $50,000 in coverage.
Desjardins has plenty to recommend it, including a decent product selection, positive customer reviews, and an "A+" financial stability grade from Standard & Poor's. Its Term Life Insurance rates are particularly competitive for seniors, but to get in-person service, you have to live in Ontario or Quebec.
Although it doesn’t include free child coverage, you can purchase a Children’s Accidental Fracture or Children’s Life Protection rider for an additional fee.
Pros
- $50,000 - $20 million in coverage available for 10-30 years
- 8 Available riders
- Adjustable coverage
- Bundling discount
- Convertible until age 70
- High Google review scores
- Renewable until age 85
Cons
- Concentrated in Ontario and Quebec
- Low maximum issue age
- Phone call may be required for quote or purchase
Term Life Insurance
Term: 10-30 years
Coverage: $50,000 - $20 million
Life Insurance Over 50
Term: Lifetime coverage and no medical exam
Coverage: $5,000 - $20,000
Term to 100
Term: Lifetime
Universal Life
Term: Investment options
Whole Life Guaranteed to 100
Term: Participating dividends
* We compared each product's yearly costs to the average cost of similar products for the same type of applicant. This figure shows the approximate price difference for a female non-smoker between 30-44 shopping for a 10-30-year term life insurance policy with $600,000 in coverage.
"When two people commit to building a life together—whether that means marriage, buying a home, or starting a family—the focus is rightly on hopes and dreams. But true commitment also includes planning for the unexpected. Life insurance is not about being pessimistic; it's about being responsible, loving, and forward-thinking. You're not planning for death; you're planning for life to keep going for the one you love." — Ivana Govedarica, Licensed Advisor at PolicyMe
What’s the best permanent life insurance for couples?
Permanent life insurance is best for couples with permanent financial responsibilities, such as a disabled child or estate planning fees. Extras like cash values, investment accounts, and participating dividends (which yield a share of your life insurance provider’s annual profits) make them potentially valuable to high-net-worth couples.
There are three types of permanent life insurance, which we list from most to least recommended: term-to-100, whole, and universal.
Most Canadians don’t need life insurance coverage for their entire lives.
For example, let’s say you purchase a whole life policy as a young married couple in your 30s. Because permanent life insurance tends to be more expensive than term, you can only afford $300,000 in coverage, leaving you underinsured while you’re raising kids and paying off a mortgage. After your kids leave and you pay off the house, you’re overinsured and stuck with high monthly premiums.
Missed payments and policy lapses are probably why 87% of universal life insurance policies never pay out, despite their marketing as lifelong solutions. Unless you have a large budget and the need to cover funeral expenses, end-of-life expenses, or a tax-free inheritance, you probably don’t need permanent coverage.
Best term 100 life insurance for couples
Term 100 life insurance covers you for life, and you pay premiums until you turn 100 years old. It seldom includes extras like cash values or investments, making it more affordable and our top choice for permanent coverage for couples in Canada:
Company |
Product |
Rating |
Premiums* |
|---|---|---|---|
Desjardins |
Term to 100 |
★★★★☆ (4.0) |
$64/month |
PolicyMe |
Term 100 |
★★★★☆ (4.0) |
$65/month |
Empire Life |
Term to 100 |
★★★⯪☆ (3.5) |
$64/month |
* For each product, we display the approximate monthly cost for a 30-year-old male and female non-smoker seeking two term 100 life insurance policies with $50,000 in coverage each.
Term to 100 by Desjardins
How products are rated
Our star ratings are based on a mix of each provider’s financial stability and Google Review scores, and each product’s pricing and ease of purchase.
How prices are compared
We compared each product’s yearly costs to the average cost of similar products for the same type of applicant. Unless otherwise noted, all figures show the approximate price difference for a female non-smoker aged 30-44 shopping for a term life insurance policy with $500,000 in coverage, or a permanent or no medical life insurance policy with $50,000 in coverage.
Desjardins Term to 100 life insurance is competitively priced and–with 11 riders, positive Google reviews, and an "A+" from Standard & Poor's–our top pick for permanent life insurance. The only downside is its above-average pricing for adults over the age of 44.
Its large selection of add-ons includes Children’s Accidental Fracture and Children’s Life Protection riders.
Pros
- 11 Available riders
- Bundling discount
- Choice to stop paying premiums and reduce coverage in year 8
- High Google review scores
- Includes access to autonomy, home, psychological and telehealth phone assistance lines
Cons
- Above-average rates for older applicants
- Limited information available online
Term Life Insurance
Term: 10-30 years
Coverage: $50,000 - $20 million
Life Insurance Over 50
Term: Lifetime coverage and no medical exam
Coverage: $5,000 - $20,000
Term to 100
Term: Lifetime
Universal Life
Term: Investment options
Whole Life Guaranteed to 100
Term: Participating dividends
Term 100 by PolicyMe
How products are rated
Our star ratings are based on a mix of each provider’s financial stability and Google Review scores, and each product’s pricing and ease of purchase.
How prices are compared
We compared each product’s yearly costs to the average cost of similar products for the same type of applicant. Unless otherwise noted, all figures show the approximate price difference for a female non-smoker aged 30-44 shopping for a term life insurance policy with $500,000 in coverage, or a permanent or no medical life insurance policy with $50,000 in coverage.
With Term 100, PolicyMe took the same cost-effective approach to permanent coverage as we did to term. Our permanent life insurance undercuts industry average rates by as much as 9%, without sacrificing a high customer satisfaction rating or $10,000 of free coverage per child.
The drawbacks are a lack of customization and cash value. If you'd rather treat your life insurance policy as an investment vehicle, you may prefer a universal or whole life policy.
Pros
- $10,000 - $5 million in lifetime coverage available
- $10,000 of complimentary coverage per child with every policy
- 31-Day missed payment grace period
- 30-Day trial period
- 10% First-year discount for couples
- Below-average rates for all ages and smokers
- Buy online or over the phone
- High Google review scores
- Pay by credit card
Cons
- No accidental death and dismemberment or guaranteed insurability riders
- No brick-and-mortar offices
- No universal or whole life insurance
Term Life Insurance
Term: 10-30 years
Coverage: $100,000 - $5 million
Term 100 Life Insurance
Term: Lifetime
Coverage: $10,000 - $5 million
Term to 100 by Empire Life
How products are rated
Our star ratings are based on a mix of each provider’s financial stability and Google Review scores, and each product’s pricing and ease of purchase.
How prices are compared
We compared each product’s yearly costs to the average cost of similar products for the same type of applicant. Unless otherwise noted, all figures show the approximate price difference for a female non-smoker aged 30-44 shopping for a term life insurance policy with $500,000 in coverage, or a permanent or no medical life insurance policy with $50,000 in coverage.
Empire Life is an established name in the Canadian insurance industry, and with a 4.2-star rating on Google and an "A" from Morningstar DBRS. Its Term to 100 plan offers a great deal to non-smokers of all ages and smokers under the age of 45. As with other T100 products, there are few frills attached, but you can customize your policy with 14 riders.
Pros
- $10,000 - $20 million in lifetime coverage available
- 14 Available riders
- Below-average rates for applicants between the ages of 18-44
- Choice of paying until age 20 or age 100
- Choice of single, joint or multi-life coverage
- Includes Living Benefit Advance
- Option to stop premiums in return for reduced coverage starting in year 8
Cons
- Above-average rates for smokers over the age of 45
- Phone call may be required to quote and purchase
Solution 10-30
Term: 10-30 years
Coverage: $25,000 - $20 million
Solution ART
Term: 3 years
Coverage: $25,000 - $499,999
EstateMax
Term: Lifetime coverage and participating dividends
Coverage: $10,000+
Optimax
Term: Lifetime coverage and participating dividends
Coverage: $5,000+
Solution 100
Term: Lifetime
Coverage: $10,000+
Term to 100
Term: Lifetime
Coverage: $10,000 - $20 million
* We compared each product's yearly costs to the average cost of similar products for the same type of applicant. This figure shows the approximate price difference for a 30-year-old female non-smoker shopping for a term 100 life insurance policy with $50,000 in coverage.
Best whole life insurance for couples
Because life insurance is generally tax-deductible, two whole life insurance policies with participating dividends or an investment account can help you leave a larger lump sum to your loved ones. But unless you’ve already maxed out your RRSP and TFSA, you’ll enjoy more growth with traditional financial instruments.
For life insurance with extra benefits, turn to our top 3 recommendations:
Company |
Product |
Rating |
Premiums* |
|---|---|---|---|
Assumption Mutual |
ParPlus (Life Pay Enhanced) |
★★★★⯪ (4.5) |
$63/month |
Canada Protection Plan |
Preferred Whole Life |
★★★⯪☆ (3.5) |
$67/month |
Empire Life |
Solution 100 |
★★★⯪☆ (3.5) |
$69/month |
* For each product, we display the approximate monthly cost for a 30-year-old female and male non-smoker seeking two whole life insurance policies with $50,000 in coverage each.
ParPlus (Life Pay Enhanced) by Assumption Mutual
How products are rated
Our star ratings are based on a mix of each provider’s financial stability and Google Review scores, and each product’s pricing and ease of purchase.
How prices are compared
We compared each product’s yearly costs to the average cost of similar products for the same type of applicant. Unless otherwise noted, all figures show the approximate price difference for a female non-smoker aged 30-44 shopping for a term life insurance policy with $500,000 in coverage, or a permanent or no medical life insurance policy with $50,000 in coverage.
The price of ParPlus by Assumption Life starts at 17% below the industry average and maintains its competitive streak until applicants reach the age of 44. At that point, older adults and seniors are better off seeking a non-participating permanent life insurance product to save on premiums. However, its pricing remains below-average for smokers of any age, and you can add a Child Insurance Benefit rider for an extra fee.
Pros
- $5,000 - $4 million in lifetime coverage available
- $80 Annual policy fee
- 7 Available riders
- Choice of paying for 20 years or until age 100
- Choice to receive dividends as accumulation, cash, enhanced, paid-up additions or reduced premiums
- Choice of individual or joint life coverage
- Includes the ability to vote at annual general meetings
Cons
- Above-average rates for older applicants and seniors
- Phone call may be required to quote and purchase
FlexTerm
Term: 10-35 years
Coverage: $100,000 - $10 million
YouthPlus
Term: Until age 25
Coverage: $35,000 - $175,000
Non-Participating Whole Life
Term: Lifetime
Coverage: $5,000 - $10 million
ParPlus and ParPlus Junior
Term: Lifetime
Coverage: $5,000 - $4 million
Bronze, Silver, Golden and Platinum Protection Whole Life
Term: Lifetime
Coverage: $5,000 - $750,000
Preferred Whole Life by Canada Protection Plan
How products are rated
Our star ratings are based on a mix of each provider’s financial stability and Google Review scores, and each product’s pricing and ease of purchase.
How prices are compared
We compared each product’s yearly costs to the average cost of similar products for the same type of applicant. Unless otherwise noted, all figures show the approximate price difference for a female non-smoker aged 30-44 shopping for a term life insurance policy with $500,000 in coverage, or a permanent or no medical life insurance policy with $50,000 in coverage.
Preferred Whole Life is no medical, permanent life insurance issued by Canada Protection Plan. If you're in good health, you'll qualify for CPP's second-best rates and an above-average amount of coverage. Otherwise, you'll have to settle for higher insurance premiums and a lower face amount.
It's a good product from a trusted insurer with an "A" from A.M. Best, but we recommend first applying for a fully underwritten policy (with a possible medical exam). According to the Canadian Life and Health Insurance Association, 96% of life insurance applicants receive the coverage they applied for and qualify for standard rates.
Pros
- $50,000 - $1 million in lifetime coverage available
- 10-Day Free Look Guarantee
- 3 Available riders
- Choice of paying for 20 years or until age 100
- Guaranteed cash value starting in year 5
- Includes terminal illness benefit, transportation benefit and access to online will creator, learning library, orphan benefit and more
- No waiting period
Cons
- Above-average rates for all ages and smokers
- Restricted to applicants in good health
Preferred Elite, Express Elite, Preferred, Simplified Elite and Deferred Elite Term Life Insurance
Term: 10-30 years and no medical exam
Coverage: $25,000 - $1 million
Preferred Elite, Preferred, Simplified Elite, Deferred Elite, Deferred and Guaranteed Acceptance Life
Term: Lifetime coverage and no medical exam
Coverage: $5,000 - $1 million
Solution 100 by Empire Life
How products are rated
Our star ratings are based on a mix of each provider’s financial stability and Google Review scores, and each product’s pricing and ease of purchase.
How prices are compared
We compared each product’s yearly costs to the average cost of similar products for the same type of applicant. Unless otherwise noted, all figures show the approximate price difference for a female non-smoker aged 30-44 shopping for a term life insurance policy with $500,000 in coverage, or a permanent or no medical life insurance policy with $50,000 in coverage.
Solution 100 is a non-participating whole life insurance product from Empire Life. Despite the lack of dividends, it still costs more than term life insurance, and your only advantage is a guaranteed cash surrender value starting in year four. The problem with cash surrender values is you have to wait a long time to see substantial value.
For example, in a 2020 case study by Empire Life, a customer's guaranteed cash surrender value only grew 2% after 20 years. They probably could have gained more by buying a 20-year term life insurance policy, investing the money they saved, and shopping for a new term policy once the old one expired.
Pros
- $10,000 - $10 million in lifetime coverage available
- $50 Annual policy fee
- 8 Available riders
- Below-average rates for applicants between the ages of 18-29
- Choice of reduced coverage starting in year 4
- Choice of single, joint or multi-life coverage
- Guaranteed cash surrender value starting in year 4
Cons
- Above-average rates for most ages and smokers
Solution 10-30
Coverage:$25,000 - $20 million
Term: 10-30 years
Solution ART
Coverage:$25,000 - $499,999
Term: 3 years
EstateMax
Coverage: $10,000+
Term: Lifetime with participating dividends
Optimax
Coverage: $5,000+
Term: Lifetime
Features: Participating dividends
Solution 100
Coverage: $10,000 - $10 million
Term: Lifetime
Term to 100
Coverage: $10,000 - $20 million
Term: Lifetime
Best universal life insurance in Canada
Universal life insurance is a type of policy that typically includes a self-directed investment account. These investments can reduce your premiums, pay for extra coverage or even add to the tax-free insurance payout for your beneficiaries.
However, because it’s attached to your life insurance policy, you can’t quit, transfer your funds, or withdraw money as easily as a traditional investment account. Plus, if you miss even a single premium payment, you’ll lose all your accumulated value.
The top 3 universal life insurance products in Canada manage to keep premiums low for couples who like to keep an active hand on their investments:
Company |
Product |
Rating |
Premiums* |
|---|---|---|---|
Desjardins |
Universal Life – Term to 100 |
★★★★⯪ (4.5) |
$64/month |
Industrial Alliance |
Genesis 10 Life Pay |
★★★⯪☆ (3.5) |
$69/month |
Canada Life |
Universal Life |
★★★☆☆ (3.0) |
$69/month |
* For each product, we display the approximate monthly cost for a 30-year-old male and female non-smoker seeking two universal life insurance policies with $50,000 in coverage each.
Universal Life by Desjardins
How products are rated
Our star ratings are based on a mix of each provider's financial stability and Google Review scores, and each product's pricing and ease of purchase.
How prices are compared
We compared each product’s yearly costs to the average cost of similar products for the same type of applicant. Unless otherwise noted, all figures show the approximate price difference for a female non-smoker aged 30-44 shopping for a term life insurance policy with $500,000 in coverage, or a permanent or no medical life insurance policy with $50,000 in coverage.
WWe consider most life insurance add-ons to be unnecessary, but if you ever want to customize a Universal Life policy from Desjardins, you've got 9 choices. More importantly, your premiums will be as low as 11% below the industry average, and Desjardins carries a 4.5-star rating from Google and an "A+" from S&P.
Pros
- 9 Available riders
- Bundling discount
- High Google review scores
- Includes access to telehealth phone assistance
Cons
- Above-average rates for senior smokers
- Phone call may be required to quote and purchase
Term life insurance
Term: 10-30 years
Coverage: $50,000 - $20 million
Life Insurance Over 50
Term: Lifetime
Coverage: $5,000 - $20,000
Term to 100
Term: Lifetime
Universal Life
Term: Lifetime with investment options
Whole Life Guaranteed to 100
Term: Lifetime with participating dividends
Genesis 10 Life Pay by Industrial Alliance
How products are rated
Our star ratings are based on a mix of each provider's financial stability and Google Review scores, and each product's pricing and ease of purchase.
How prices are compared
We compared each product’s yearly costs to the average cost of similar products for the same type of applicant. Unless otherwise noted, all figures show the approximate price difference for a female non-smoker aged 30-44 shopping for a term life insurance policy with $500,000 in coverage, or a permanent or no medical life insurance policy with $50,000 in coverage.
Genesis 10 Life Pay is the rare permanent life insurance product that offers comparatively better rates to older applicants than to those below age 45. It's one of the most affordable policies with a cash value on the market (for non-smokers, at least), and while we can't speak to Industrial Alliance's investment acumen, we can confirm it has positive customer service reviews and an "A+" from A.M. Best.
Pros
- $100,000 - $10 million in lifetime coverage available
- 3 Available riders
- 0.75% Investment bonus starting in year 1 (subject to restrictions)
- Choice of face amount only, face amount and fund or face amount and fund with wealth maximizer option
- Choice of guaranteed interest and market, diversified and active management accounts
- Includes disability benefit
Cons
- Above-average rates for applicants between the ages of 18-44 and smokers
- No accidental death and dismemberment or guaranteed insurability riders
- Phone call may be required to quote and purchase
Access Life Insurance
Term: 15-25 years or until age 100
Coverage: $10,000 - $350,000
Pick-A-Term
Term: 10-40 years
Coverage: $25,000 - $20 million
Genesis 10 Life Pay
Term: Lifetime coverage with investment options
Coverage: $100,000 - $10 million
iA PAR Estate Solution or Wealth Solution
Term: Lifetime coverage and participating dividends
Universal Life by Canada Life
How products are rated
Our star ratings are based on a mix of each provider's financial stability and Google Review scores, and each product's pricing and ease of purchase.
How prices are compared
We compared each product’s yearly costs to the average cost of similar products for the same type of applicant. Unless otherwise noted, all figures show the approximate price difference for a female non-smoker aged 30-44 shopping for a term life insurance policy with $500,000 in coverage, or a permanent or no medical life insurance policy with $50,000 in coverage.
Canada Life's Universal Life insurance policy offers fairly competitive rates and a few choices of how to invest your funds. However, unlike a traditional investment account, you can't transfer your funds should you change your mind, and you'll lose all your accumulated wealth if you can't pay your premiums.
For these reasons, we recommend keeping your coverage and your investments separate unless you're confident you can keep up with your premium payments for the rest of your life.
Pros
- $25,000 - $10 million in lifetime coverage available
- 7 Available riders
- Adjustable coverage
- Choice of daily interest, guaranteed interest, index, managed and Stable Growth Account investment accounts
- Choice of Level or Coverage Plus death benefit
- Choice of level or increasing premiums to age 85 or 100
- Choice of single or joint life coverage
- Includes 1% bonus rate (until December 2025) and 0% minimum guarantee
- Make partial withdrawals at any time
Cons
- Above-average or close-to-average rates for most ages and smokers
- Phone call may be required to quote and purchase
My Term
Term: 5-50 years
Coverage: $100,000 - $25 million
Universal Life
Term: Lifetime
Coverage: $25,000 - $10 million
* We compared each product's yearly costs to the average cost of similar products for the same type of applicant. This figure shows the approximate price difference for a 30-year-old male non-smoker shopping for a universal life insurance policy with $50,000 in coverage.
Best life insurance for senior couples
Age is one of the biggest factors in insurance premiums, and life insurance for seniors can be over 10 times more expensive than that for younger applicants. Regardless of your age, we recommend applying for term life insurance with full underwriting before exploring no medical or permanent coverage options, as the price difference can be significant.
For example, two 10-year term life insurance policies with $100,000 in coverage for a 60-year-old non-smoking couple start around $78/month:
Company |
Product |
Rating |
Premiums* |
|---|---|---|---|
PolicyMe |
Term life insurance |
★★★★★ (5.0) |
$78/month |
Manulife |
Family Term |
★★★★⯪ (4.5) |
$78/month |
Empire Life |
Solution |
★★★★⯪ (4.5) |
$79/month |
* For each product, we display the monthly premiums for a 60-year-old male and female non-smoker. The results show the approximate cost of two 10-year term life insurance policies with $100,000 in coverage each.
Switching to permanent coverage can cost the same couple at least $219/month and yield only half the amount of coverage. We only recommend investing in this type of policy if you need to cover estate fees, funeral costs, and other end-of-life expenses:
Company |
Product |
Rating |
Premiums* |
|---|---|---|---|
PolicyMe |
Term 100 |
★★★★☆ (4.0) |
$219/month |
Foresters Life Insurance |
Non-Par Whole Life Pay to 100 |
★★★★☆ (4.0) |
$225/month |
Beneva |
Simplified Whole Life |
★★★★☆ (4.0) |
$278/month |
* For each product, we display the approximate monthly cost for a 60-year-old male and female non-smoker seeking two permanent life insurance policies with $50,000 in coverage each.
No medical life insurance is even more expensive for seniors. We recommend first applying for a fully underwritten life insurance plan just to see how much you could save. You may even be eligible for instant approval if you’re between 51-60 and you apply for $500,000 in coverage or less to PolicyMe.
A pair of non-smoking seniors seeking two 10-year, individual life insurance policies will pay at least $93/month to skip a medical exam:
Company |
Product |
Rating |
Premiums* |
|---|---|---|---|
Beneva |
Term Simplified |
★★★★⯪ (4.5) |
$93/month |
Canada Protection Plan |
Simplified Elite Life |
★★★⯪☆ (3.5) |
$141/month |
UV Insurance |
Term Superior+ Express/Immediate |
★★★☆☆ (3.0) |
$130/month |
* For each product, we display the monthly premiums for a 60-year-old male and female non-smoker. The results show the approximate cost of two 10-year no medical term life insurance policies with $100,000 in coverage each.
No medical permanent life insurance is at the top of the pricing ladder, starting at about $278/month for two. We recommend using it only as a product of last resort:
Company |
Product |
Rating |
Premiums* |
|---|---|---|---|
Beneva |
Simplified Whole Life |
★★★★☆ (4.0) |
$278/month |
Manulife |
Guaranteed Issue Term 100 Life |
★★★★☆ (4.0) |
$364/month |
Canada Protection Plan |
Guaranteed Acceptance Life |
★★★★☆ (4.0) |
$539/month |
* For each product, we display the approximate monthly cost for a 60-year-old male and female non-smoker seeking two no medical permanent life insurance policy with $50,000 in coverage each.
About the data
PolicyMe’s rankings are based on an independent, data-driven review of Canada’s best life insurance products and providers. Our analysis combines 450,000+ quotes for 70+ policies and 20+ insurers, drawing on trusted sources such as COMPULIFE, WinQuote and official provider websites, supplemented by ratings from Google.About star ratings
Each product received a star rating out of five based on pricing, customer satisfaction and ease of purchase, customized by age group, sex at birth, and smoking status. We awarded three stars to every provider with insolvency protection from Assuris and a financial stability rating of “A-” or higher from a respected credit rating agency such as A.M. Best.Products with an average price at least 5% below the industry average received one extra star for affordability, while providers with a Google Reviews score of 4.0 or higher earned an extra half-star for customer satisfaction. Finally, products offering convenient online quoting options earned another half-star for accessibility. About the categories
The 10 “Best Of” categories use criteria reflecting the most popular types of coverage and buyer needs. Most term life insurance categories compare the average price of a 10-30-year policy with $600,000 in coverage for non-smoking women between the ages of 30-44. The “best of” categories for smokers and seniors compare policies for smoking women and 60-year-old women, respectively.
Most customers purchase a smaller amount of permanent and no medical coverage because it’s expensive, and they require coverage for end-of-life expenses rather than debt or income replacement. We therefore capped the coverage for the permanent and no medical life insurance categories at $50,000. Similarly, we compared the best products for seniors using $150,000 of coverage.
About rankings
The rankings within each category are determined first by star rating and then by average monthly premiums by age group, sex at birth and smoking status. About pricing comparisonsTo ensure fairness and accuracy, we made all pricing comparisons between products of the same type, with the same coverage amount, and for the same combination of age group, sex at birth and smoking status. The rates listed in this article are based on publicly available rates as of November 2025.
For example, the cost of a 10-year term policy for non-smoking women aged 18-29 with $400,000 in coverage is always compared to the industry average for all 10-year term policies for the same demographic segment and with the same amount of coverage.
Similarly, the average cost of a fully underwritten permanent life insurance policy for non-smoking women aged 30-44 with $75,000 in coverage is always compared to the industry average for all fully underwritten permanent policies for the same demographic segment and with the same amount of coverage.
Disclaimer
PolicyMe’s findings use unaltered data and are free from paid placements or sponsored influence. While we strive to keep our information up-to-date, we cannot guarantee the validity of third-party data. These results are intended as a helpful reference and not as a substitute for personalized financial advice.How to choose the best life insurance policy for you
Life insurance works best when it’s tailored to your needs. To find a policy that works for the two of you, first:
- Consider term vs permanent. If your financial obligations will end or change in a decade or two, term life insurance is likely your best option. If you’re planning for end-of-life or estate planning expenses, permanent life insurance may suit you better.
- Calculate your life insurance needs. Rather than simply multiplying your income, sit down and think about your dependents, how much financial support you want to provide, and for how long. Tally up any debts you want to pay off, then subtract your savings, assets, and any existing coverage you already have.
- Choose your term length or permanent life insurance options. Think about how long your financial obligations will last and set your term accordingly. Consider your budget carefully to see if you can support the extra cost of a cash value, investment account or participating option.
- Compare permanent and term life insurance quotes. The best way to find a deal is to compare prices from multiple insurers.
As a couple, you can either buy a single joint life insurance policy with a single payout, or buy a pair of individual policies with differently-sized payouts. The latter provides more flexibility, and you can save money if one of you chooses a lower amount of coverage.
PolicyMe’s term life insurance calculator can help you size up how much life insurance you need to address your unique needs and financial goals.
FAQ: Life insurance for couples
Fully underwritten term life insurance is the cheapest and most flexible option offering the greatest amount of coverage for a couple in Canada. It’s more affordable than permanent or no medical life insurance, and if you buy a pair of policies, you can set your coverage amounts individually and leave behind two payouts.
For an 18-year-old female non-smoker seeking $500,000 in coverage, a fully underwritten 10-year term life insurance policy starts at $13/month. A permanent, term-to-100 policy with the same amount of coverage for a 60-year-old male non-smoker starts at $1,566/month.
Joint life insurance insures the lives of two or more people on a single policy. Joint coverage provides one payout when the first person passes away (also known as a “joint-first-to-die policy”, or the last person of the group passes away (aka a “joint-last-to-die policy”).
A pair of 20-year term life insurance policies with $600,000 in coverage each from PolicyMe starts at $54/month for a 30-year-old non-smoking couple. A longer term, more coverage, older applicants, or smoking will increase your premiums.
Owning your own term life insurance policy allows you to set your own amount of coverage, choose your own beneficiary, and divide your assets more cleanly in case of divorce. Although two term life insurance policies are more expensive than one, you’ll leave behind twice the number of insurance payouts.

Jaya is a researcher and writer with 3 years of experience in insurance and finance. She writes in-depth content that bridges technical expertise with accessible insights. Her work spans topics such as life insurance, health and dental coverage, car insurance, and financial literacy, helping Canadians make informed decisions about their financial protection. With a background in market research and editorial strategy, she collaborates closely with subject matter experts to ensure accuracy, clarity, and value in every piece.
Jaya is a researcher and writer with 3 years of experience in insurance and finance. She writes in-depth content that bridges technical expertise with accessible insights. Her work spans topics such as life insurance, health and dental coverage, car insurance, and financial literacy, helping Canadians make informed decisions about their financial protection. With a background in market research and editorial strategy, she collaborates closely with subject matter experts to ensure accuracy, clarity, and value in every piece.