About PolicyMe
We’re on a mission to protect Canadians with simple and affordable insurance.
Protecting Canadians is what we do
$10+ Billion
Amount of insurance coverage issued since 2018
18,000+
Canadians protected coast-to-coast
200,000+
Personalized quotes provided every year
Simple & affordable is at the core of our insurance products
Cancel anytime without fees or penalties. 30-day grace period for missed payments.
PolicyMe Term Life Insurance
Financial protection for your loved ones if you were to pass away
- Coverage amounts from $100,000 to $5 million
- Term lengths ranging from 10, 15, 20, 25 or 30 years
- Couples Coverage: Save 10% off your rates in the first year when you apply with your partner
- Child Coverage: Get $10,000 in free life insurance for each of your kids (or future ones!)
- Option to renew your policy annually until you turn 85, without any additional medical testing or questions required
- Rates are locked-in for the full term
- Option to convert your policy to a new policy with a longer duration within the first 5 years
PolicyMe Critical Illness Insurance
Financial protection for you in case you're diagnosed with one of the covered conditions
- Coverage amounts ranging from $10,000 to $1 million
- Term lengths ranging from 10, 15, 20, 25 or 30 years
- 44 conditions covered – the most covered in Canada!
- 27 critical illnesses
- 17 early-stage conditions
- No waiting period for 80% of conditions
- Can be used to cover any expenses and support any time off of work while you recover from the critical illness
- Rates are locked-in for the full term
- Option to convert your policy to a new policy with a longer duration within the first 5 years
PolicyMe Health and Dental Insurance
Financial protection for you and your family to help reduce and protect against out-of-pocket healthcare costs not covered by government plans or work-provided benefits.
- Plans include benefits you care about, such as prescription drugs, dental care, vision care, mental health services and more
- No lengthy interviews or bulky medical questionnaires
- A simple online process with instant approvals
- Easy, same day activation online or pick your start date
- Direct billing available for many services
- Rates are locked in for a year and renew on an annual basis
- Flexible plans let you add or remove members, or cancel anytime
How we promise to protect
Simple and Fast
Apply online and get approved in minutes, not weeks. With a simpler process, more Canadians are getting the coverage they need 24-days sooner on average.
Affordable
We've cut unnecessary steps and expenses to make quality insurance more affordable, helping thousands access essential financial protection.
Honest Advice
From our life insurance calculator to our advisors, you can expect insurance advice focused on what’s right for you, no pressure, no push.
Transparent
No hidden fees, no fine print—just straightforward coverage you can trust. Cancel anytime without penalty, and get a full refund before 30 days.
What customers say about PolicyMe insurance
Meet PolicyMe's leadership team
Andrew brings over 10 years of experience in the insurance industry working as a licensed actuary and management consultant at Towers Watson and Oliver Wyman. He has advised senior executives at the world’s largest insurance companies on strategy, digital transformations, operations, regulatory adherence and finance / risk.
Andrew brings over 10 years of experience in the insurance industry working as a licensed actuary and management consultant at Towers Watson and Oliver Wyman. He has advised senior executives at the world’s largest insurance companies on strategy, digital transformations, operations, regulatory adherence and finance / risk.
Laura McKay is the co-founder and COO of PolicyMe, Canada's fastest-growing digital life insurance company. In 2021, she was named one of the Women of the Year by Bay Street Bull. Laura has a Bachelor of Mathematics from the University of Waterloo. Her degree focused on Actuarial Science, which included learning about mortality risk, the basis of life insurance pricing and valuation. After her degree, she was employed by Manulife and Munich Re in Actuarial Science. Laura then worked at famed management consulting company Oliver Wyman in New York from 2013-2018. In this position, she worked with many Fortune 500 life insurance companies and helped them develop growth strategies and solve operational problems and regulatory issues.
Laura McKay is the co-founder and COO of PolicyMe, Canada's fastest-growing digital life insurance company. In 2021, she was named one of the Women of the Year by Bay Street Bull. Laura has a Bachelor of Mathematics from the University of Waterloo. Her degree focused on Actuarial Science, which included learning about mortality risk, the basis of life insurance pricing and valuation. After her degree, she was employed by Manulife and Munich Re in Actuarial Science. Laura then worked at famed management consulting company Oliver Wyman in New York from 2013-2018. In this position, she worked with many Fortune 500 life insurance companies and helped them develop growth strategies and solve operational problems and regulatory issues.
Jeff brings over 13 years of experience having previously worked as a technology leader for Bloomberg L.P. He's spent his career overseeing and driving technological innovation using a wide range of technologies, with a focus on architecting and building large-scale distributed systems.
Jeff brings over 13 years of experience having previously worked as a technology leader for Bloomberg L.P. He's spent his career overseeing and driving technological innovation using a wide range of technologies, with a focus on architecting and building large-scale distributed systems.
No wonder people are talking about PolicyMe
PolicyMe has taken all the right steps to become a leading digital player. Andrew and his team are laying the foundation for what we expect to be the future of the industry.
An insurtech startup making life insurance simpler and more affordable, providing honest life insurance advice and the ability to apply for affordable coverage online.
Best of all, you won’t need to haggle with an insurance agent or fill out mountains of paperwork. PolicyMe will take care of your application for you, free of hassle and free of charge.
FAQ: PolicyMe insurance
We're big believers in keeping things simple, so ask us anything and we'll answer honestly and without the jargon.
We protect Canadian families with insurance. We’ve used technology to streamline the insurance application process and help Canadian families get personalized advice. By doing so, we've cut out inefficiencies in the process and cut down costs. This makes our insurance policies 5-10% lower on average than the market in cost.
We've partnered with Securian Canada, a federally-regulated and wholly-owned subsidiary of Securian Financial - one of North America's most reputable insurance companies.
In other words: rest easy. We’ll get you covered today, then give you long-term peace of mind knowing that your life insurance claims will get paid.
For full transparency, we take a fixed percentage from each policy, just like any other insurance company. This goes towards marketing, underwriting, and administration costs, while also allowing us to make some profit.
What makes us different is we've cut down on so many inefficiencies in the process that we can still pass on lots of savings to you!
It’s our promise to you that if the worst happens, we’re here for you and your loved ones, every step of the way.
Your dedicated PolicyMe claims concierge works with you or your beneficiary to walk through the required documentation and process. This can be done by Zoom or phone.
Your claim is then submitted to our partner, Securian Canada, who reviews the case. We provide support if any follow-ups are required.
We notify you or your beneficiaries when the claim is approved. The claim is made as a tax-free, lump-sum payment paid by e-transfer or cheque.
We’re a no-obligation kind of company. Cancel at any time without penalty. But we hope that doesn’t happen. We’d really miss you!
PolicyMe’s main offerings are term life insurance, critical illness insurance and health and dental insurance.
Term life insurance is a type of life insurance policy that covers your life for a temporary period, for example, while you’re paying off the mortgage. It is generally the most affordable kind of life insurance you can get, making it a great choice for families with young kids.
Critical illness insurance is a type of insurance coverage that covers you in the event that you become critically ill – like if you have a heart attack, a stroke, or get diagnosed with cancer. PolicyMe’s critical illness insurance also covers a wide range of early-stage conditions, too. This type of insurance is meant to help you cover medical expenses and allow you some time off to recover.
Health and dental insurance is a type of insurance coverage that helps to reduce and protect you and your family against out-of-pocket healthcare costs not covered by government plans or work-provided benefits. It covers things like prescription drugs, dental services, vision care, registered therapists, mental health services and more.
PolicyMe’s competitors include traditional life insurance providers like RBC, Manulife, Sun Life, and Canada Life and newer digital insurers like Emma or Cover Direct.
What sets PolicyMe apart is our streamlined, tech-driven process, which aims to make buying insurance simpler, faster, and more affordable. While our competitors also provide quality coverage, PolicyMe focuses on reducing steps and lowering costs, ensuring that families get the protection they need without unnecessary complications or expenses. Our transparent and customer-centric approach is designed to empower and inform our clients.
Our advice for comparing PolicyMe to other companies: make sure you’re comparing apples-to-apples. For example, ensure that the policy specifications are the same (i.e. 20-year term, $500K in coverage, child coverage, etc.).