We are on a mission to make life insurance simpler and more affordable for everyone who needs it.

Here’s the thing. We strongly believe that life insurance is fundamental to a sound financial plan. However, we also understand that life insurance is complicated. That is why we are committed to making life insurance advice more transparent, customized and most importantly, convenient.

Honesty

We promise to be honest with you. That may sound mundane but in an industry overrun with bias, conflicting advice, and high commission rates, we’re here to deliver it to you straight.

Transparency

You deserve to know how we came up with your recommendation. We promise to be transparent with our life insurance advice and our algorithms.  And we are here to answer any of your questions as they arise.

Security

We promise to treat your data as if it was our own.  We are committed to protecting the privacy and confidentiality of your personal information in our possession and control.

Our Founders

We are an experienced team trying to change the insurance industry with a customer first approach.