PolicyMe content follows strict guidelines for editorial accuracy and integrity. Learn more about our editorial guidelines.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Key Takeaways
Term life insurance is the best type of life insurance for most Canadian families.
Itβs best to buy a separate life insurance policy for each parent, ideally with enough coverage to keep the family home and raise dependents to adulthood.
Life insurance for children may be available as a rider on a parentβs policy.
What is the best life insurance for families?
The best life insurance strategy for a Canadian family depends on their specific needs, but most families should consider:
Child coverage if itβs available as a free or low-cost add-on
Term coverage for families: Term is the best life insurance option for most Canadian families. The premiums are affordable ($10β30/month per parent) and you can match the term length to your specific financial obligations.Β
Permanent coverage for families: Lifelong coverage with whole or universal life insurance are unnecessary and unaffordable for many Canadians, despite the cash value growth potential. However, permanent policies may be appropriate for estate planning or lifelong dependents.Β
Joint life insurance for families: Couples can use joint life insurance to provide a single payout, either upon the first partnerβs death or the second death. But individual term policies provide two payouts and more flexibility.
By putting life insurance in place early, you can protect your familyβs financial future against the costs associated with passing away while your dependents are reliant on you.
New homeowner or looking to buy property?42.3% of applicants say that a mortgage was a top reason for buying term life insurance. Itβs wise to consider insurance when taking on a major debt like a mortgage, especially when itβs a joint debt. β
Affordable life insurance for parents
Looking to buy life insurance as a new parent? You may want to check out our guide to life insurance for parents, which compares life insurance options from leading providers based on your childβs age and your future financial goals.
PolicyMe, affordable term life protection for your family.
How much life insurance does a family actually need?
Canadian families need enough life insurance to protect their long-term financial goals, which may include covering a mortgage, replacing income, or putting a dependent through school.
Consider the life you want for your family. Does it include:
Paying for childcare?
Paying off car loans or other outstanding debts?
Paying off the mortgage on the family home?
Putting your children through school?
Replacing your income for several months to a year?
Once youβve added up the total cost of your goals, itβs time to think about how to accomplish them if you, your partner, or both of you pass away. Thatβs why PolicyMe recommends buying a separate life insurance policy for each parent: two policies cover every eventuality, and provide two payouts if the worst happens.
For example, letβs say you and your partner have one child and a 25-year, $500,000 mortgage. Each of you buys a 25-year term life insurance plan with $400,000 in coverage.
If one of you passes away, the life insurance payout will be enough to cover half of the mortgage ($250,000) and half of the average cost of raising a child to age 17 (around $150,000). If both of you pass away, the resulting payout will be more than enough to cover your childβs needs.
Another advantage of separate term life insurance policies is that you and your partner can purchase different amounts of coverage. You can tailor your policy to your individual earning power without overpaying or going underinsured.
Why families delay buying life insurance (and why that can cost more later)
Families may not buy life insurance because coverage feels too expensive or because they feel young and healthy.Β
But take note that buying life insurance earlier means lower premiums and easier approval, and waiting can raise the cost of your coverage. For example, coverage starts around $19 per month for a healthy 18-year-old woman and increases to $37 per month at age 30.Β
Premiums tend to increase with age, as health risks increase. Waiting also means you could develop new health conditions which might make policies harder to qualify for.
How much does family life insurance cost?
Family life insurance costs between $40 and $100 per month for most families, and thatβs affordable life insurance for parents where both adults are insured.Β
Here are average rates for a 20-year term policy with $500,000 of coverage for nonsmokers. This table shows the 10% discount that couples receive with PolicyMe on first year premiums.Β
Age range
Premiums (female)*
Premiums (male)*
20s
$19 $17.10
$27 $24.30
30s
$22 $19.80
$31 $27.90
40s
$48 $43.20
$67 $60.30
* These figures are based on publicly available rates for PolicyMe term life insurance for applicants of average health for a 20-year term with $500,000 in coverage. The figures include the 10% couples discount that eligible applicants get within the first year.Β Β
Hereβs an example scenario of family life insurance costs.
Parents: Andrew (32-year-old) and Mei (30-year-old)
Children: Two under 5
Policies: Andrew and Mei are buying two individual life insurance policies with a 25-year term and $500,000 in coverage. This ensures that, if either parent passes away, the two childrenβs living expenses, future education costs, and the homeβs mortgage payments would be guaranteed.
Costs: Andrew pays about $28 per month and Mei pays around $20 per month, for a total of roughly $48 per month for $1M in coverage between both parents.
Note that you might expect to pay more for longer term policies and higher coverage amounts. Youβll also pay more if youβre a smoker or have a high-risk profession.
Get the best life insurance policy for your family
Before comparing life insurance options, take time to consider your family's goals, budget and the type of financial protection you want to provide. At a minimum, youβll need to answer these five important questions:Β
Who should your policy cover? Most family life insurance plans should cover parents, since other family members depend on their income and support for daily living expenses and major financial goals.
Who will your beneficiaries be? Many people do not know this but minors legally canβt receive the death benefit from a life insurance policy, so think carefully about naming a legal representative or trustee to manage the money in the event of your death.Β
Joint, individual, or combined policies? Joint insurance policies for parents are the cheapest option, but can leave holes in your coverage. In most cases, individual or combined policies deliver the best coverage.Β
How long do you need coverage? If youβre buying life insurance to give your children financial protection, your plan(s) should last until the youngest family member is financially independent. A 20-year term is most common, but longer or shorter terms are available along with lifelong coverage for special circumstances.Β
How much life insurance coverage do you need? Most families need coverage equal to at least 7β10x the primary earnerβs annual salary, but you can conduct a quick and thorough needs assessment using PolicyMeβs free online life insurance calculator.Β
βA lot of people come into the conversation with misconceptions about life insurance. Some expect a one-size-fits-all family policy, but in Canada, coverage can be built through a mix of individual and joint policies depending on your needs.β β Christelle Arouko, Life Insurance Advisor
For maximum flexibility, affordability, and protection, PolicyMe recommends purchasing separate life insurance policies for every adult in your family. To help you out, weβve rounded up the top three choices for a 25-year term life insurance policy with $400,000 in coverage for men and women.Β
A 25-year term is long enough to cover most mortgages and the transition from childhood to early adulthood. If one parent passes, a $400,000 payout can cover half the average cost of both; if both parents pass, the combined payout of $800,000 can provide a comfortable life for their child. β
PolicyMeβs rankings are based on an independent, data-driven review of Canadaβs best life insurance products and providers.
Our analysis combines 450,000+ quotes for 95+ life insurance products with in-depth research on 25+ providers. We assigned each product a star rating out of five based on a mix of average pricing, Google Review scores, and shopping convenience, then ranked the results in 17 categories.
Rankings are determined first by star rating and then by price. Our findings are entirely data-driven and do not include paid placements, but should not be considered a substitute for personalized financial advice.
* For each product, we calculated the average monthly premiums for a female non-smoker between 30-44. The results show the approximate cost of a 25-year term life insurance policy with $400,000 in coverage.
Best family term life insurance for women - #1
PolicyMe
(5.0)
How products are rated
Our star ratings are based on a mix of each provider's financial stability and Google Review scores, and each product's pricing and ease of purchase.
Great Customer Service
Quote Online
Buy Online
Costs 7% less
than industry average*
How prices are compared
We compared each product's yearly costs to the average cost of similar products for the same type of applicant. This figure shows the approximate price difference for a female non-smoker between 30-44 shopping for a 10-30-year term life insurance policy with $400,000 in coverage.
PolicyMe offers one of the most affordable Term Life Insurance policies in Canada, with rates as low as 23% below the industry average. Canadian families save even more with a 10% first-year discount for couples who apply together, and $10,000 of free coverage per child.
Pros
$50,000 - $5 million in coverage available for 10-30 years
$10,000 of complimentary coverage per child with every policy
31-Day missed payment grace period
30-Day trial period
10% First-year couple's discount
Below-average rates for applicants under the age of 60
Buy online or over the phone
Convertible
High Google review scores
Pay by credit card
Renewable
Cons
Not well-suited for high-net-worth individuals looking for an estate planning tax strategy
Term life insurance with $100,000 - $5 million in coverage for 10-30 years
Term 100 life insurance with $10,000 - $5 million in lifetime coverage
Guaranteed Issue Life Insurance with $5,000 - $100,000 (for ages 18-70) or $50,000 (for ages 70+) in lifetime coverage and no medical exam
Best life insurance for women - #2
Empire Life
(4.5)
How products are rated
Our star ratings are based on a mix of each provider's financial stability and Google Review scores, and each product's pricing and ease of purchase.
Great Customer Service
Cost 8% less
than industry average
How prices are compared
We compared each product's yearly costs to the average cost of similar products for the same type of applicant. This figure shows the approximate price difference for a female non-smoker between 30-44 shopping for a 10-30-year term life insurance policy with $400,000 in coverage.
The Solution term life insurance series lasts between 10-30 years, with the option to convert to term 100, universal or whole life insurance before the age of 75. Empire Life carries a 4.2-star rating on Google and an "A" from Morningstar DBRS, making it a smart and budget-conscious pick for all ages.
Pros
$25,000 - $20 million in coverage available for 10-30 years
6 available riders
Below-average rates for all ages and smokers
Convertible until age 75
Exchangeable for a longer term
High Google review scores
Renewed policies are fully paid-up at age 100
Cons
Phone call may be required to quote and purchase
Solution 10β30
Term: 10β30 years
Coverage: $25,000 - $20 million
[spacer]
Solution ART
Term: 3 years
Coverage: $25,000 - $499,999
[spacer]
EstateMax
Term: Lifetime
Coverage: $10,000+
[spacer]
Optimax
Term: Lifetime
Coverage: $5,000+
[spacer]
Solution 100
Term: Lifetime
Coverage: $10,000 - $10 million
[spacer]
Term to 100
Term: Lifetime
Coverage: $10,000 - $20 million
Best life insurance for women - #3
Beneva
(4.5)
How products are rated
Our star ratings are based on a mix of each provider's financial stability and Google Review scores, and each product's pricing and ease of purchase.
Great Customer Service
Cost 7% less
than industry average
How prices are compared
We compared each product's yearly costs to the average cost of similar products for the same type of applicant. This figure shows the approximate price difference for a female non-smoker between 30-44 shopping for a 10-30-year term life insurance policy with $400,000 in coverage.
Term Plus is a solid choice for term life insurance and Beneva is shaping up to be a genuine Canadian success story. We just wish it offered more details on its website and a few more family-friendly discounts.
Pros
$10,000 - $5 million in coverage available for 10-40 years
7 Available riders
Below-average rates for smokers
Choice of fixed or decreasing coverage
High Google review scores
Cons
Phone call may be required to quote and purchase
Term Plus with $10,000 - $5 million in coverage for 10-40 years
Term Simplified with $10,000 - $5 million in coverage for 10-40 years and no medical exam
Term 100 with $10,000 - $10 million in lifetime coverage
Enhanced Term 100 with $10,000 - $10 million in lifetime coverage
Universal Life Insurance with $10,000 - $10 million in lifetime coverage
Simplified Whole Life with $10,000 - $99,999 in lifetime coverage and no medical exam
* For each product, we calculated the average monthly premiums for a male non-smoker between 30-44. The results show the approximate cost of a 25-year term life insurance policy with $400,000 in coverage.Β
Our star ratings are based on a mix of each provider's financial stability and Google Review scores, and each product's pricing and ease of purchase.
Great Customer Service
Quote Online
Buy Online
Cost 6% less
than industry average*
How prices are compared
We compared each product's yearly costs to the average cost of similar products for the same type of applicant. This figure shows the approximate price difference for a male non-smoker between 30-44 shopping for a 10-30-year term life insurance policy with $400,000 in coverage.
PolicyMe offers one of the most affordable Term Life Insurance policies in Canada, with rates as low as 23% below the industry average. Our streamlined application process delivers cost-effective coverage backed by Securian Canada, which has been rated "A" or higher by A.M. Best for over 75 years.
Most applicants don't require a medical exam, and there are family-friendly features like complimentary child coverage and a first-year couple's discount. The downside is PM's insurance rates aren't so competitive for high-risk cases such as seniors and smokers.
Pros
$100,000 - $5 million in coverage available for 10-30 years
$10,000 of complimentary coverage per child with every policy
31-Day missed payment grace period
30-Day trial period
10% First-year couple's discount
Below-average rates for applicants under the age of 60
Buy online or over the phone
Convertible
High Google review scores
Pay by credit card
Renewable
Cons
Not well-suited for high-net-worth individuals looking for an estate planning tax strategy
Term life insurance
Term: 10-30 years
Coverage: $100,000 - $5 million
[spacer]
Term 100 life insurance
Term: Lifetime
Coverage: $10,000 - $5 million
Guaranteed Issue Life Insurance
Coverage: $5,000 - $100,000 (for ages 18-70) or $50,000 (for ages 70+) in lifetime coverage and no medical exam
Best life insurance for men - #2
Empire Life
(4.5)
How products are rated
Our star ratings are based on a mix of each provider's financial stability and Google Review scores, and each product's pricing and ease of purchase.
Great Customer Service
Cost 6% less
than industry average
How prices are compared
We compared each product's yearly costs to the average cost of similar products for the same type of applicant. This figure shows the approximate price difference for a male non-smoker between 30-44 shopping for a 10-30-year term life insurance policy with $400,000 in coverage.
The Solution term life insurance series lasts between 10-30 years, with the option to convert to term 100, universal or whole life insurance before the age of 75. Empire Life carries a 4.2-star rating on Google and an "A" from Morningstar DBRS, making it a smart and budget-conscious pick for all ages.
Pros
$25,000 - $20 million in coverage available for 10-30 years
6 available riders
Below-average rates for all ages and smokers
Convertible until age 75
Exchangeable for a longer term
High Google review scores
Renewed policies are fully paid-up at age 100
Cons
Phone call may be required to quote and purchase
Solution 10β30
Term: 10β30 years
Coverage: $25,000 - $20 million
[spacer]
Solution ART
Term: 3 years
Coverage: $25,000 - $499,999
[spacer]
EstateMax
Term: Lifetime
Coverage: $10,000+
[spacer]
Optimax
Term: Lifetime
Coverage: $5,000+
[spacer]
Solution 100
Term: Lifetime
Coverage: $10,000 - $10 million
[spacer]
Term to 100
Term: Lifetime
Coverage: $10,000 - $20 million
Best life insurance for men - #3
CUMIS
(4.5)
How products are rated
Our star ratings are based on a mix of each provider's financial stability and Google Review scores, and each product's pricing and ease of purchase.
Quote Online
Buy Online
Great Customer Service
Cost 5% less
than industry average
How prices are compared
We compared each product's yearly costs to the average cost of similar products for the same type of applicant. This figure shows the approximate price difference for a male non-smoker between 30-44 shopping for a 10-30-year term life insurance policy with $500,000 in coverage.
Versatile Term by Co-operators is a flexible budget pick for term life insurance for 10-30 years, especially for smokers. Itβs renewable, convertible, and makes a decent pick for families who want basic, no-frills coverage.
Pros
$25,000 - $5 million in coverage available for 10-30 years
2 Available riders
Below-average rates for all ages and smokers
Convertible until age 70
Exchangeable for a longer term
Renewable
Cons
Few online details
Term Life 1 with $50,000 - $475,000 in coverage for 1 year
Versatile Term with $10,000 - $5 million in coverage for 10-30 years
Infinity Term with $25,000+ in lifetime coverage
Responsibility and Responsibility PLUS with up to $25,000 in lifetime coverage
Universal Life with $25,000+ in lifetime coverage
Whole Life Ascend with $25,000+ in lifetime coverage and participating dividends
Whole Life Protector with $25,000+ in lifetime coverage and participating dividends
* We compared each product's yearly costs to the average cost of similar products for the same type of applicant. This figure shows the approximate price difference for a male non-smoker between 30-44 shopping for a 25-year term life insurance policy with $400,000 in coverage.Β
The best life insurance for children
In general, only parents need life insurance to protect their children, because life insurance provides a payout when the insured dies. Because children donβt have dependents, they should function as life insurance beneficiaries, but donβt need a policy of their own. In fact, most term life insurance policies have a minimum policyholder age of 18.Β
That said, many life insurance companies offer child term coverage as an add-on to a parentβs life insurance policy, either as an optional rider or as a built-in policy benefit. All PolicyMe life insurance policies include $10,000 of complimentary child coverage, offering a tax-free lump sum payout in the event of the death of any of the insuredβs children between the ages of 6 months and 18 years.
Some life insurance companies offer child term coverage as an optional rider for an additional cost. If it's available, consider whether the added coverage fits your family's needs and budget before adding it to your policy.
According to a recent PolicyMe report, women were more than twice as likely as men to name their children as beneficiaries. If you're raising children with a partner or co-parent, it's a good idea to discuss your life insurance coverage and beneficiary choices together to help ensure your family's financial goals are aligned. β
Whole life insurance for children
The most common type of life insurance purchased as a standalone policy for children is whole life insurance, which offers fixed lifelong premiums with a cash value component that grows over time. Itβs often seen as a way to invest in a childβs future by locking in low rates and building value that the child can access in adulthood.
Does every family need life insurance?Β
While some Canadians do not need life insurance, if you have a family with one or more family members that are financially dependent on you, you likely need life insurance.Β
Life insurance exists to protect your loved ones against the financial consequences that could follow your death.Β
Ask yourself a few questions before choosing a policy
How much income does my family rely on me for? Does my partner need more or less coverage? What term length fits my mortgage or my childrenβs growth to independence?
Family life insurance may be a good idea if:Β
Anyone depends on your income (children, partners, parents, siblings, or other family members)
You have major financial responsibilities (mortgage, student loan debt, or education costs) that would become a burden to your family or impossible to achieve if you diedΒ
Your family could not afford to cover final expenses such as medical bills and funeral costs
Family life insurance may not be ideal if:
You have no major debts
Youβre single
You have no children or dependents
Families and life insurance go hand in hand. Itβs up to you to decide what life insurance looks like for your family. For instance, you might be more concerned about whether life insurance is haram or halal or you might be a cancer survivor with questions about coverage options.
βWhen two people commit to building a life together, whether that means marriage, buying a home, or starting a family, the focus is rightly on hopes and dreams. But true commitment also includes planning for the unexpected. Life insurance is not about being pessimistic; itβs about being responsible, loving, and forward-thinking. You're not planning for death; you're planning for life to keep going for the one you love.β β Ivana Govedarica, Life Insurance Advisor
Get the term life protection your family needs for an affordable price.
Yes, family life insurance is worth it for families that depend on one or both of the parentsβ income or household contributions. Coverage starts around $19/mo, a fairly low monthly premium compared to the cost of financial insecurity and uncertainty.
Death benefits and family life insurance payouts to beneficiaries are usually paid out tax-free in Canada. However, some permanent policies may accumulate cash value which can raise some tax implications for withdrawals or loans prior to payout.
Term life insurance is the most affordable type of life insurance coverage for Canadian families. Premiums for term coverage are about 5β15x cheaper than the cost of permanent coverage. Term premiums only last as long as your policy, and then stop.
A family should review their life insurance policies around once per year. Make it a goal to discuss your coverage at every major life event, like buying a home, changing a job, having a child, or taking on a significant debt like a mortgage or a joint car loan.
No, employer group life insurance is not usually enough for a family because itβs often capped at 1-2x your annual salary. Plus, this coverage could end if you leave your job. Many families supplement employer coverage with an individual term policy.
Both parents should have life insurance that reflects their income and contributions to the household. Coverage should replace lost earnings and fund childcare or household help. Remember, even stay-at-home parents need coverage because their work has real replacement costs.
Yes, stay-at-home parents may need life insurance to reflect the value of their contributions to the household and child-rearing. Hereβs a way to think about it: if the stay-at-home parent passed away, how much would it cost to replace their labour? The stay-at-home parent may need less coverage than the employed parent, but both adults should consider life insurance that reflects their contributions.
There isn't a specific product called "family life insurance." Instead, the term generally refers to life insurance that helps protect your family's financial security if a parent or other income earner passes away. Many Canadian families choose term life insurance to provide coverage during the years when children or other dependents rely on their income, while others may prefer permanent life insurance based on their long-term financial goals.
Most families can benefit from multiple life insurance policies, with separate coverage amounts and policy terms tailored to each provider in the family. While joint insurance policies are an affordable way to get cheap family term insurance, these policies often leave major coverage gaps.
Consider the following factors when choosing family life insurance:
Term vs. permanent: Most Canadian families need term insurance.
Joint vs. individual policies: We recommend individual or combined policies for most families.
Coverage needs: You can calculate your desired coverage amount using an online tool or by speaking with an insurance advisor.
Term length: Your policy should stay active as long as you have dependents and/or major debts β and no longer.
Underwriting: Full underwriting via health questionnaires and/or medical exams can keep life insurance costs low.
Insurance provider: You can purchase life insurance directly through an online distributor like PolicyMe or by working with an agent or broker.
Additional products: Consider adding other insurance products, such as critical illness insurance, to your life insurance quotes.
Bonnie Stinson
Bonnie Stinson is an insurance writer and researcher in Toronto with a decade of experience producing helpful, accurate content for Canadians. They have published resources for some of Canada's most innovative and consumer-trusted companies in the health, legal, and fintech sectors.Β
Bonnie Stinson is an insurance writer and researcher in Toronto with a decade of experience producing helpful, accurate content for Canadians. They have published resources for some of Canada's most innovative and consumer-trusted companies in the health, legal, and fintech sectors.Β