
Life Insurance Broker, Agent, Advisor: What's The Difference? (Canada-Specific Guide!)

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Looking for life insurance as a smoker? It can be a daunting task, since life insurance rates for smokers are higher than the average Canadian's premiums. But the good news is that most people in Canada who smoke can still get approved for a policy.
Smokers can expect to pay:
These rates are based on industry averages for a 20 year term life insurance Canada policy with $250,000 coverage, pulled from WinQuote.
Because being a smoker increases your risk of developing a serious health condition, it also makes you a higher risk to insure. After all, if you’re more likely to get a serious illness like cancer or die, your insurance company is more likely to have to pay out your death benefit. And that’s expensive for them.
After all, how do insurance companies compensate for this greater risk (and higher potential cost of life insurance down the road)? By charging you higher premiums that they would charge a non-smoker.
The difference in your rates is typically less the younger you are – even as a smoker, you tend to be healthier at a younger age, and chances are you haven’t smoked as long at that point. But the gap increases substantially the older you get. Across the board, rates for smokers can be two to three times higher than rates for non-smokers.
Unfortunately, it’s pretty easy to get classified as a smoker in the eyes of an insurance company. Most insurers will consider you a smoker even If you’ve smoked just one cigarette in the last 12 months.
And it’s not just cigarette smoking that will make you a smoker for insurance purposes. Using tobacco in any form, including chewing tobacco, vaping, and smoking cigars, is considered “smoking” by insurers.
Want to get the inside scoop? Our advisors can help walk you through the application process and help you get the best deal, even if you're a smoker!
If you smoke, you won’t be able to get the same rate as a non-smoker with the same health and lifestyle characteristics because of the increased potential for developing a critical illness. But you can get a better deal on your coverage by choosing an insurer that’s more lenient toward smokers.
Here’s what to look for:
From the perspective of the average Canadian family's wants, we're looking at life insurance providers based on this criteria:
As a smoker, you're already in a higher price range for life insurance premiums (up to 200% higher than the average price). That means finding the most affordable option is the key to getting a manageable rate.
PolicyMe offers some of the most affordable rates in Canada. By cutting out unnecessary admin and distribution costs, we're able to pass those savings down to policyholders. Even if smokers pay more for their premiums than a non-smoking applicant, our policies are still the most affordable.
We reduce the cost barriers of life insurance through technology, delivering high-quality policies at a better price. More of a conversationalist? Our non-commissioned advisors are available to give you genuine, honest advice about getting life insurance as a smoker.
Read millennial money expert, Jessica Moorhouse's, review of PolicyMe. On why she changed life insurance providers:
Since smoking even occasionally can make your insurance premiums skyrocket, you might be tempted to lie about your smoking when you apply for insurance. Maybe it was once a few months ago. What's the harm right?
But remember this – when you apply for insurance as a smoker, the most important thing is to be honest. There’s a good chance that your insurer will find out the truth. And if they do, you could face some hefty consequences.
Though no medical life insurance and funeral insurance are options, for most policies, your insurer will assess your health and review your medical history before approving you for coverage. They have a good chance of discovering that you smoke if you have to provide a urine sample, take a blood test, or share medical records. Seniors life insurance Canada may be ideal for elderly that smoke. We also recommend using the life insurance calculator Canada to find rates that help you afford life insurance regardless of your habits.
Even if your insurer doesn’t find out that you smoke during the underwriting process, you won’t necessarily be in the clear. Insurance policies have a contestability period that usually lasts two years after coverage begins. During this time, your insurer has the right to deny a claim and refund the premiums you’ve paid if they find out that you lied about anything on your application.
So if you make it past the contestability period, then you’re good to go, right? Not quite.
If your insurer finds out that you lied on your application after the contestability period, they can still adjust your policy based on what they would have approved you for if you had honestly disclosed your smoking history on your application. This might mean decreasing your coverage amount or increasing your premiums.
A quick note about cannabis/marijuana usage:
Cannabis use is treated differently than tobacco use by life insurance providers. And further to that, there's also a difference in how they process medical and recreational marijuana consumption.
Marijuana users can expect their premiums to be rated higher than non-users/light-users, but the rated premiums will not be as high as they are for tobacco users.
The idea of buying life insurance can be intimidating for anyone (except for an insurance broker, hopefully!). But this is emphasized further for people who regularly use nicotine products. Since rates are higher, finding the best life insurance for smokers can be a daunting task.