Is PolicyMe Insurance Legit?
What is PolicyMe?
PolicyMe is a digital insurance solution that makes it easier for Canadians to buy life, health, and critical illness insurance. We’ve removed the extra steps, lowered the cost, and built a simpler way to get covered without the usual hassle.
Quick facts:
- PolicyMe is a digital insurance solution founded in 2018, headquartered in Toronto, ON.
- We’ve placed over $10B in coverage in Canada with policies backed by Assuris.
- PolicyMe is rated A+ by the Better Business Bureau.
- Rated 4.8/5 on Reviews.io and rated 4.9/5 on Google by over 1000 customers.
- We have strong partnerships with insurance institutions like Blue Cross Life and Securian Canada.
- PolicyMe’s technology is leveraged through distribution partnerships with brands like CAA.
Meet PolicyMe's leadership team
Andrew brings over 10 years of experience in the insurance industry working as a licensed actuary and management consultant at Towers Watson and Oliver Wyman. He has advised senior executives at the world’s largest insurance companies on strategy, digital transformations, operations, regulatory adherence and finance / risk.
Laura McKay is the co-founder and COO of PolicyMe, Canada's fastest-growing digital life insurance company. In 2021, she was named one of the Women of the Year by Bay Street Bull. Laura has a Bachelor of Mathematics from the University of Waterloo. Her degree focused on Actuarial Science, which included learning about mortality risk, the basis of life insurance pricing and valuation. After her degree, she was employed by Manulife and Munich Re in Actuarial Science. Laura then worked at famed management consulting company Oliver Wyman in New York from 2013-2018. In this position, she worked with many Fortune 500 life insurance companies and helped them develop growth strategies and solve operational problems and regulatory issues.
Laura McKay is the co-founder and COO of PolicyMe, Canada's fastest-growing digital life insurance company. In 2021, she was named one of the Women of the Year by Bay Street Bull. Laura has a Bachelor of Mathematics from the University of Waterloo. Her degree focused on Actuarial Science, which included learning about mortality risk, the basis of life insurance pricing and valuation. After her degree, she was employed by Manulife and Munich Re in Actuarial Science. Laura then worked at famed management consulting company Oliver Wyman in New York from 2013-2018. In this position, she worked with many Fortune 500 life insurance companies and helped them develop growth strategies and solve operational problems and regulatory issues.
Jeff brings over 13 years of experience having previously worked as a technology leader for Bloomberg L.P. He's spent his career overseeing and driving technological innovation using a wide range of technologies, with a focus on architecting and building large-scale distributed systems.
Jeff brings over 13 years of experience having previously worked as a technology leader for Bloomberg L.P. He's spent his career overseeing and driving technological innovation using a wide range of technologies, with a focus on architecting and building large-scale distributed systems.
What makes PolicyMe unique?
We put you first—always. That means:
Affordable prices. Using technology, we've cut unnecessary underwriting and distribution costs which allows us to price our products extremely competitively by going direct to the consumer.
Effortless experience. Our digital-first, customer-first journey, that we're constantly iterating and improving on, provides Canadians with a seamless buying experience.
No upselling or fluff. Our advice zeros-in on the right amount of coverage for your family’s real needs—never more, never less.
Human support. Our team of 20+ licensed advisors is here to guide you toward the best coverage for your life and financial goals—no pressure, just honest help.
Bottom line: We put families first, cut the fluff, and let technology do the heavy lifting. You get the exact protection you need without ever feeling pressured to buy more.
PolicyMe reviews
We think we’re pretty great, but don’t just take our word for it, see what real customers have to say.
We’re proud to have earned hundreds of five-star reviews from Canadians who wanted an easier way to get insurance. From the smooth online application to fast approvals and helpful support, people tell us they appreciate how straightforward and stress-free the process feels.
“We shopped around for life insurance and found PolicyMe to be the easiest platform, and their advisors the most straightforward folks to deal with. Very happy with the products and services we received; would definitely recommend to friends and family! Also look forward to signing up for more of their products in future.”
“Honestly, I didn’t think something like this could be done 100% online with this much ease. Well done.”
“Setting up the policy was very easy, the price was right. Customer service has been great and were understanding when I had to cancel my credit card that I was using for payment and waiting for the new one to arrive.”
You’ll find more verified reviews on Reviews.io, where folks share exactly what made PolicyMe work for them.
Still deciding? You can also check out independent takes from trusted voices in the personal finance space:
How much does PolicyMe insurance cost?
To give you an idea of how much PolicyMe life insurance costs, we’ve pulled starting rates for a non-smoker of average health for $500,000 over 20 years (our most commonly purchased coverage amount!).
Our insurance advice philosophies
Here’s how we think about the insurance advice we give customers—grounded in real needs, not upselling or guesswork. Our advice is shaped by one goal: help you get the right coverage without overpaying.
Our approach to life insurance
Temporary needs call for temporary insurance
Most financial obligations don’t last forever; mortgages get paid off, kids grow up, savings grow. That’s why we tend to recommend term life insurance: affordable, flexible, and aligned with real-life needs.
Coverage should match real risks
We guide customers to buy just enough coverage to:
- Pay off debts
- Replace lost income
- Cover childcare, education, retirement for a spouse, and end-of-life costs
If none of these apply, we’ll be the first to say: you probably don’t need life insurance.
Needs-driven, not over-sold
We lead with a needs analysis—not income multipliers—and aim to avoid over-insuring. Every recommendation is rooted in financial protection, not wealth building.
Our approach to health & dental insurance
Buy based on real needs, not just perks
We help you choose health insurance coverage based on what you already spend (or expect to spend) on care like dental, prescriptions, vision, and paramedical. Coverage should protect against higher, less predictable costs, not just routine visits that are cheaper out-of-pocket.
Weigh value over volume
We break down if a plan’s premiums are worth it based on your routine needs and your risk of higher-ticket treatments (like major dental work or costly meds). We also look closely at deductibles, coinsurance, and caps—because not everything is fully covered.
One size doesn’t fit all
No two households need the same thing. Some prioritize fertility or mental health; others don’t. We do a full needs assessment to match the right plan tier with what you’ll actually use.
PolicyMe in the news
How to talk to us (if you want to!)
Whether you have a quick question or need help with your policy, our team is here to support you every step of the way. No phone trees, no canned responses, just real, helpful people who actually care.
When you contact us, you’re connecting with a team of insurance advisors that believe in doing right by Canadians, with honest advice and no sales pressure. Insurance isn’t always simple, but we do everything we can to make it feel that way.
Advisor Spotlight
Erik Heidebrecht is the customer service manager and licensed advisor at PolicyMe. Erik has a Bachelor of Business Administration from the University of Wilfrid Laurier University with a minor in Financial Mathematics. Erik has broad exposure to the personal finance world after working at Fidelity Investments Canada as well being an advisor with Sunlife Financial, one of Canada's largest individual insurance providers. Erik is now focused on taking that experience to improve the customer journey and provide the best advice to Canadians looking for life insurance.
Erik Heidebrecht is the customer service manager and licensed advisor at PolicyMe. Erik has a Bachelor of Business Administration from the University of Wilfrid Laurier University with a minor in Financial Mathematics. Erik has broad exposure to the personal finance world after working at Fidelity Investments Canada as well being an advisor with Sunlife Financial, one of Canada's largest individual insurance providers. Erik is now focused on taking that experience to improve the customer journey and provide the best advice to Canadians looking for life insurance.
Contact information:
- Phone number: +1 (866) 999-7457 from 9AM-5PM EST Monday to Friday.
- Email for general inquiries: info@policyme.com
- Email for existing customers: advisor@policyme.com
- Email for claims: servicing@policyme.com
Is self-serve more your speed? You can get an insurance quote and submit your application 100% online. Just know, if you have any questions along the way, PolicyMe advisors have got your back.
How can I trust PolicyMe will pay my insurance claim?
Securian Canada is the insurer behind your policy and a trusted partner of PolicyMe. We’re the administrator, which means we’re your go-to for anything related to your coverage. If there’s ever a claim, we’ll handle it directly with Securian Canada—from submitting it to making sure the payout happens.
Securian Canada is a federally regulated organization with an A+ (Superior) financial strength rating from A.M. Best. They underwrite the policy and pay out the claim.
There’s also another layer of protection for insurance customers in Canada. The insurance industry is regulated by both federal and provincial governments to make sure players in the insurance market can meet their financial promises and obligations to policyholders.
All life and health insurance companies licensed to sell in Canada must join Assuris, as required by federal, provincial, and territorial regulators under the Insurance Companies Act.
Assuris is officially designated by the federal Minister of Finance and recognized by the Autorité des marchés financiers (AMF) as the compensation body for Quebec-chartered life insurers.
Securian vs. PolicyMe
We’re not the insurer—but we manage everything from pricing and product design to your application and service. Securian Canada underwrites and pays claims, but PolicyMe handles the experience. Think of us as the builder and concierge, and Securian as the safety net.
FAQs: Is PolicyMe Legit?
Our mission is to empower Canadians to make informed financial decisions. To achieve this, we have an expert editorial team that includes licensed insurance advisors and financial planners. We prioritize the best interests of Canadian families and won't endorse any product, company or financial strategy that we believe isn't suitable. Our educational guides are crafted by in-house experts, like licensed life insurance advisors. Before publication, we subject our research and advice to scrutiny and comprehensive revisions for accuracy and completeness.
Our mission is to empower Canadians to make informed financial decisions. To achieve this, we have an expert editorial team that includes licensed insurance advisors and financial planners. We prioritize the best interests of Canadian families and won't endorse any product, company or financial strategy that we believe isn't suitable. Our educational guides are crafted by in-house experts, like licensed life insurance advisors. Before publication, we subject our research and advice to scrutiny and comprehensive revisions for accuracy and completeness.