Compare the best life insurance in Canada (2024)

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All categories /
For estate planning

★★★☆☆ (3/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Runner-up for no medical

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$

Coverage offered

  • Most policies up to $999,999
  • 10-35 years

Max issue age

  • Up to 75 years old
Check Your Price
All categories /
For estate planning

★★★☆☆ (3/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best for universal life insurance

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$$

Coverage offered

  • Up to $10M
  • 10, 15, 20, 25, 30 years

Max issue age

  • Up to 75 years old
Check Your Price
All categories /
For parents and homeowners

★★★★☆ (4/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best for decreasing term coverage

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$

Coverage offered

  • Up to $10M
  • 10, 15, 20, 25, 30, 35, or 40 years

Max issue age

  • Up to 75 years old
Check Your Price
All categories /
For business owners

★★★★☆ (4/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best life insurance for the self-employed

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$$

Coverage offered

  • Up to $5M
  • 10, 20 or 25 years

Max issue age

  • Up to 56 years old
Check Your Price
All categories /
For pre-existing conditions

★★★★☆ (4/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best for cancer survivors

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$

Coverage offered

  • Up to $5M
  • 10, 20 or 100 years

Max issue age

  • Up to 75 years old
Check Your Price
All categories /
Other

★★☆☆☆ (2.4/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best for credit union members

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$

Coverage offered

  • Up to $10M
  • 15-30 years

Max issue age

  • Some policies up to age 85
Check Your Price
All categories /
For estate planning

★★☆☆☆ (2/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best for participating life insurance

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$$

Coverage offered

  • Up to $10M
  • 5-50 year terms

Max issue age

  • Up to 75 for some policies
Check Your Price
All categories /
For seniors

★★★☆☆ (3/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best for seniors and no medical life insurance

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$

Coverage offered

  • Up to $1M
  • 10, 20, 25, 30 years

Max issue age

  • Up to 80 years old
Check Your Price
All categories /
For short-term needs

★★☆☆☆ (2/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best for short-term life insurance

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$

Coverage offered

  • Up to $475K
  • 10, 15, 20, 30 years

Max issue age

  • Up to age 49
Check Your Price
All categories /
For children

★★★☆☆ (3/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best for whole life insurance for children

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$

Coverage offered

  • Up to $10M
  • 10, 20, 30 years

Max issue age

  • Most options to age 65
Check Your Price
All categories /
For smokers

★★★☆☆ (3.5/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best life insurance for smokers

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$

Coverage offered

  • Up to $10M
  • Yearly, 10, 20, 40, or 100 years

Max issue age

  • Up to 75 years old
Check Your Price
All categories /
For children

★★☆☆☆ (2/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best for wealth transfer to children

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$$

Coverage offered

  • Up to $10M
  • 10, 20, 30 years

Max issue age

  • Most policies up to age 65
Check Your Price
All categories /
For children

★★★★☆ (4/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Runner up for life insurance for children

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$

Coverage offered

  • Up to $5M
  • 10, 20, 30 years

Max issue age

  • Up to 65 years old
Check Your Price
All categories /
For estate planning

★★★☆☆ (3.5/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best life/disability insurance for the hard-to-insure

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$

Coverage offered

  • Up to $300K
  • 10, 20 or 100 years

Max issue age

  • Up to 70 years old
Check Your Price
All categories /
For business owners

★☆☆☆☆ (1/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best for business owners life insurance

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$$

Coverage offered

  • Up to $2.5M
  • 10, 20, 30 years

Max issue age

  • Up to 75 years old
Check Your Price
All categories /
For estate planning

★★★★☆ (4/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best for permanent life insurance

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$

Coverage offered

  • Most policies up to $1M
  • Exception: Family Term Plan up to $25M

Max issue age

  • Most policies up to age 80
Check Your Price
All categories /
For parents and homeowners

★★★★☆ (4.5/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best for parents & homeowners

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Up to 75 years old
Check Your Price
All categories /
For parents and homeowners

★★☆☆☆ (2/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Runner-up for best term life insurance

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$

Coverage offered

  • Up to $25M
  • 10-40 years

Max issue age

  • Up to 75 years old
Check Your Price
All categories /
Other

★★☆☆☆ (2.6/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best for existing customers

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$

Coverage offered

  • Up to $10M
  • 10, 15, 20, 25, 30 years

Max issue age

  • Up to 75 years old
Check Your Price
All categories /
For estate planning

★★☆☆☆ (2/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best for whole life insurance with cash value

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$$

Coverage offered

  • Up to $10M
  • 10, 20, 30 years

Max issue age

  • Most up to age 69
Check Your Price
All categories /
For estate planning

★★★★☆ (4/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Best for simplified & guaranteed issue life insurance

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$

Coverage offered

  • Up to $500K
  • 10, 20, 25, 30 years

Max issue age

  • Up to 75 years old
Check Your Price
All categories /
For parents and homeowners

★★★☆☆ (3/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Second runner-up for best term life

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$$

Coverage offered

  • Up to $10M
  • 10-30 years, T80, T100

Max issue age

  • Up to 80 years old
Check Your Price
All categories /
For smokers

★★★☆☆ (3/5)

Rated between 1-5 stars for cost, trustworthiness, policy options, customer reviews, and financial stability. Pulling from sources including but not limited to AM Best, Better Business Bureau, Fitch Ratings, InsurEye, TrustPilot, Google Reviews, etc. 

Runner-up for smokers life insurance

Cost

Based on monthly premiums, pulling from publicly available rates.

$ - most affordable rates
$$ - average rates
$$$ - most expensive rates

$$$$

Coverage offered

  • $100K-$5M
  • 10, 15, 20, 25, 30 years
  • For Life

Max issue age

  • Upto 75 years old
Check Your Price

Cost

Rated between $, $$, $$$ in relation to comparable life insurance products on the market in Canada. Based on publicly available rates pulled from WinQuote and other external sources.
$$

Coverage offered

  • Up to $20M
  • 10, 15, 20, 25 years

Max issue age

  • Up to 75 years old
Check Your Price

Why Your Family Should Have Your Passwords

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PolicyMe content follows strict guidelines for editorial accuracy and integrity. Learn more about our editorial guidelines.

In This Article

Why is sharing family passwords important?

Because we live in a digital world, we have passwords for almost everything: our phones, social media accounts, bank accounts, health spending accounts, utility accounts, and so much more. In fact, we have so many passwords that we have to use apps designed to help us remember and store all of our passwords! (Ironically, these apps also require a password.)

What happens to these accounts if something happens to you? Well, it partly depends on whether anyone has the passwords they need to access these accounts. You may not care about whether anyone will be able to access your Facebook account if you die. In fact, you may even be relieved that they can’t. But because many of your digital accounts contain critical information, it’s generally good practice to make sure your family has access to them. This will make it easier for them to pay your bills and deactivate your accounts so they can’t be hacked. (Yes, even when you’re dead, you aren’t safe from hackers.)

The challenges with passwords

Sharing your passwords with your family seems like it should be as easy as forwarding a dinner reservation confirmation email. But it’s not. In an age when data security and protection is a key concern, it’s pretty common for people to have different passwords for different accounts. This way, if one account is hacked, the rest are safe. Plus, people change their passwords all the time. After all, it’s usually much easier to just reset a password than to spend 10 minutes trying to remember it.

How to share your passwords

If you’re married, our first piece of advice is to take advantage of joint accounts any time they’re available. This way, your spouse or partner will have access to the account no matter what. You can often set up joint accounts for utility accounts; college savings plans for kids; and financial accounts, such as credit card and bank accounts.

For all of your other accounts, create a list of all of your passwords—financial and otherwise—and put it with your will, in a safety deposit box, and/or with your lawyer. We know you’d much rather spend a Sunday afternoon by checking out the newest brunch spot, lounging in a pool, or even binge-watching reality TV. Creating a password list takes work (and not the fun kind). But because it’s so critical, carve out the time to put it together and try to revisit it once a year to make sure it’s up to date.

Creating a password list is especially important if you aren’t married. If you’re single and don’t share financial responsibilities with anyone, you need to make sure someone can easily handle your affairs right away if you die.

Which passwords should you share?

The easy answer is all of them. But there are some limits. You can argue that even your Netflix password is essential to share because someone will need to cancel your account for you.

Fortunately, cancelling a credit card is usually enough to cancel any digital accounts that are linked to that card. So you can safely place Netflix at the bottom of your list.

Here’s the list of passwords that are most important to share:

  • Passwords to unlock your phone and computer
  • Email passwords
  • Passwords for bill payments, such as taxes, utilities, etc.
  • Financial passwords, including passwords for your bank account, investment account, PayPal account, or any other account where you receive money
  • Insurance (life, health, car, and home) account passwords
  • Social media passwords
  • Photo sharing passwords

It may seem like a ton of work. But trust us—a little bit of planning and organization will go a long way toward letting your family breathe easier.

Laura McKay

COO & Co-Founder
About the Author

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