PolicyMe Editorial Guidelines
Our mission is to empower Canadians to make informed financial decisions.
To achieve this, we have an expert editorial team that includes licensed insurance advisors and financial planners. We prioritize the best interests of Canadian families and won't endorse any product, company or financial strategy that we believe isn't suitable.
Our Editorial Principles
Our core principles are built on autonomy, ensuring that our writers and editors work independently from our business teams, eliminating conflicts of interest in our financial advice.
We invest in internal and external experts to create best-in-class content, including original reporting with quotes from academics, professionals and industry leaders.
Our educational content is based on empirical evidence and carefully sourced research, with citations provided for transparency. Prior to publishing, our research and advice undergo thorough review with our advisors. Fact-checking and revisions occur periodically to keep things fresh.
PolicyMe relies on multiple reputable sources, including our extensive internal data and expertise from working with top insurance companies in Canada. We also consult trusted independent individuals and reference industry studies, government data sets and relevant associations to supplement our writing.
To maintain accuracy, our team will periodically update and review the sources we use. When applicable, our content is further reviewed by our Financial Review Council, consisting of certified financial planners, certified public accountants, licensed financial advisors, and licensed insurance agents.
In the event of errors, corrections will be promptly made and noted in the article. Our commitment to providing you with the most current and reliable information drives our continuous efforts to keep our content up-to-date and accurate.
We value your feedback and if you spot any errors or have any suggestions, we encourage you to let us know. Our goal is to provide you with the most relevant and trustworthy guidance to help you make sound decisions for your future.
Editorial Process
Our educational guides are crafted by in-house experts, like licensed life insurance advisors. Before publication, we subject our research and advice to scrutiny and comprehensive revisions for accuracy and completeness.
Following the Society of Professional Journalists' code of ethics, we strive to maintain a good standard of integrity in our content. We may also use our proprietary information and data to enrich discussions about specific companies or products.
Sources and citations
We ensure the comprehensiveness and informativeness of our articles by citing reputable data sources, which include but are not limited to:
- Internal expertise and proprietary data: PolicyMe's extensive experience, helping thousands of Canadians with $6B in coverage, grants us industry-wide insight. These insights help us to provide relevant examples and information that cater to shoppers like you. Our editorial team also collaborates with qualified, in-house advisors to ensure data accuracy and reliable advice.
- Third-party expertise: Our experts seek insights and clarifications from trusted and qualified independent individuals in various fields (primarily from the insurance, mortgage and financial services industry). This approach further enhances the credibility and reliability of the information we present to our readers.
- Insurance industry studies: We reference studies and data from outside groups like the Financial Consumer Agency of Canada, Canadian Life & Health Insurance Association (CLHIA) and Life Insurance Marketing and Research Association (LIMRA).
Our team conducts regular reviews of these sources to make sure that we consistently use the most current and up-to-date information out there. We prioritize transparency by linking to trusted sources and noting the methodology used whenever feasible.
Fact checking and reviews
Where noted, articles are fact-checked and reviewed by our in-house licensed advisors and/or independent advisors. This additional layer of review makes sure that:
- Articles include the most up-to-date data and facts;
- Third-party sources are vetted;
- Recommendations align with PolicyMe's mission to provide honest advice.
Corrections, removals and updates to our content
Our writers and editors regularly conduct reviews of our content to ensure its accuracy and relevance, keeping it up-to-date with the latest news, reports, regulatory guidance, and industry studies. The most recent publication date is always displayed at the top of each article.
In the event of any errors, we promptly make corrections to the article, which are clearly noted in a designated corrections section at the bottom of the page. To see an example of a live correction, you can scroll to the bottom of the home insurance rate report.
Occasionally, certain content may be removed. In such cases, we ensure that any links leading to removed content are updated, directing readers to other relevant pages or sections of our site.
If you happen to come across an error in our content, please don't hesitate to let us know!
We greatly value your feedback and strive to maintain the highest standards of accuracy and reliability in our content.
Meet the PolicyMe Team
PolicyMe’s content is created by expert writers and reviewed by licensed insurance advisors to ensure it’s accurate, reliable, and easy to understand. Meet the team behind the expertise.
Bonnie Stinson is an insurance writer and researcher in Toronto with a decade of experience producing helpful, accurate content for Canadians. They have published resources for some of Canada's most innovative and consumer-trusted companies in the health, legal, and fintech sectors.
Bonnie Stinson is an insurance writer and researcher in Toronto with a decade of experience producing helpful, accurate content for Canadians. They have published resources for some of Canada's most innovative and consumer-trusted companies in the health, legal, and fintech sectors.
Emil is an LLQP-licensed insurance advisor with half a decade of experience in the life and health insurance industry. Backed by an MBA, he brings a sharp understanding of both the financial and human sides of insurance. He’s driven by one thing: knowing he’s helping people protect what matters most—themselves and their loved ones.
Emil is an LLQP-licensed insurance advisor with half a decade of experience in the life and health insurance industry. Backed by an MBA, he brings a sharp understanding of both the financial and human sides of insurance. He’s driven by one thing: knowing he’s helping people protect what matters most—themselves and their loved ones.
Erik Heidebrecht is the customer service manager and licensed advisor at PolicyMe. Erik has a Bachelor of Business Administration from the University of Wilfrid Laurier University with a minor in Financial Mathematics. Erik has broad exposure to the personal finance world after working at Fidelity Investments Canada as well being an advisor with Sunlife Financial, one of Canada's largest individual insurance providers. Erik is now focused on taking that experience to improve the customer journey and provide the best advice to Canadians looking for life insurance.
Erik Heidebrecht is the customer service manager and licensed advisor at PolicyMe. Erik has a Bachelor of Business Administration from the University of Wilfrid Laurier University with a minor in Financial Mathematics. Erik has broad exposure to the personal finance world after working at Fidelity Investments Canada as well being an advisor with Sunlife Financial, one of Canada's largest individual insurance providers. Erik is now focused on taking that experience to improve the customer journey and provide the best advice to Canadians looking for life insurance.
Helene Fleischer is Content Marketing Manager at PolicyMe, with 9 years in content marketing and 4 in Canada’s insurance industry. She works with skilled writers and licensed insurance advisors to create useful resources that help Canadians navigate insurance decisions with confidence and clarity.
Helene Fleischer is Content Marketing Manager at PolicyMe, with 9 years in content marketing and 4 in Canada’s insurance industry. She works with skilled writers and licensed insurance advisors to create useful resources that help Canadians navigate insurance decisions with confidence and clarity.
Ivana Govedarica is an accomplished insurance expert with 15 years of experience in the financial space. Ivana currently helps PolicyMe customers get the best possible coverage to financially protect their families as Certified Life Insurance Advisor. Ivana also holds the prestigious RRC designation, from the Canadian Institute of Financial Planning (Registered Retirement Consultant). When she’s off duty, you can find her traveling the world and spending time in nature!
Ivana Govedarica is an accomplished insurance expert with 15 years of experience in the financial space. Ivana currently helps PolicyMe customers get the best possible coverage to financially protect their families as Certified Life Insurance Advisor. Ivana also holds the prestigious RRC designation, from the Canadian Institute of Financial Planning (Registered Retirement Consultant). When she’s off duty, you can find her traveling the world and spending time in nature!
Jasmine specializes in converting complex insurance data into actionable guidance. Her background includes auto, life, and health insurance and financial planning. Lately, she’s leveraging AI to extract insights from the numbers and help Canadians make better decisions.
Jasmine specializes in converting complex insurance data into actionable guidance. Her background includes auto, life, and health insurance and financial planning. Lately, she’s leveraging AI to extract insights from the numbers and help Canadians make better decisions.
Jaya is a researcher and writer with 3 years of experience in insurance and finance. She writes in-depth content that bridges technical expertise with accessible insights. Her work spans topics such as life insurance, health and dental coverage, car insurance, and financial literacy, helping Canadians make informed decisions about their financial protection. With a background in market research and editorial strategy, she collaborates closely with subject matter experts to ensure accuracy, clarity, and value in every piece.
Jaya is a researcher and writer with 3 years of experience in insurance and finance. She writes in-depth content that bridges technical expertise with accessible insights. Her work spans topics such as life insurance, health and dental coverage, car insurance, and financial literacy, helping Canadians make informed decisions about their financial protection. With a background in market research and editorial strategy, she collaborates closely with subject matter experts to ensure accuracy, clarity, and value in every piece.
Jeremy Burbano is an LLQP-licensed insurance advisor and MMAI candidate with over 5 years of experience helping Canadians find the right protection. He's passionate about making sure people feel supported, informed, and confident when choosing the best plan for their family.
Jeremy Burbano is an LLQP-licensed insurance advisor and MMAI candidate with over 5 years of experience helping Canadians find the right protection. He's passionate about making sure people feel supported, informed, and confident when choosing the best plan for their family.
Jessica is a content marketing manager with PolicyMe. She has over a decade of experience creating content, including 10 years freelancing for nonprofits and small businesses in North America and beyond. She was previously the senior editor handling car insurance content for Silicon Valley startup, and the managing editor for creditcardGenius. She's passionate about breaking down complex financial topics into clear, approachable content that helps readers feel confident about their decisions.
Jessica is a content marketing manager with PolicyMe. She has over a decade of experience creating content, including 10 years freelancing for nonprofits and small businesses in North America and beyond. She was previously the senior editor handling car insurance content for Silicon Valley startup, and the managing editor for creditcardGenius. She's passionate about breaking down complex financial topics into clear, approachable content that helps readers feel confident about their decisions.
Kathleen Flear is the Director of Content Marketing at PolicyMe. With seven years’ experience creating insurance and financial-planning content and leading editorial teams, she focuses on clear, helpful guidance that empowers Canadians and strengthens their financial well-being.
Kathleen Flear is the Director of Content Marketing at PolicyMe. With seven years’ experience creating insurance and financial-planning content and leading editorial teams, she focuses on clear, helpful guidance that empowers Canadians and strengthens their financial well-being.
With 3 years of industry experience, Luke Robar is a licensed insurance advisor who helps individuals and families choose coverage that works for their real-life needs. His approach is simple: honest advice, no hard sell, and a commitment to making insurance easier to understand and trust.
With 3 years of industry experience, Luke Robar is a licensed insurance advisor who helps individuals and families choose coverage that works for their real-life needs. His approach is simple: honest advice, no hard sell, and a commitment to making insurance easier to understand and trust.
Stephanie Roux is a life insurance expert, using her know-how on the insurance industry to educate customers on their coverage needs as a Licensed Life Insurance Advisor at PolicyMe. She is certified and licensed by both the Insurance Institute of Canada (IIC) and the Financial Services Regulatory Authority of Ontario (FSRA). In her day-to-day, Stephanie works hands-on with Canadians to help quell their financial protection concerns. In her spare time, you can find Stephanie outside. Her favourite outdoor activities are hiking, paddle boarding and kayaking.
Stephanie Roux is a life insurance expert, using her know-how on the insurance industry to educate customers on their coverage needs as a Licensed Life Insurance Advisor at PolicyMe. She is certified and licensed by both the Insurance Institute of Canada (IIC) and the Financial Services Regulatory Authority of Ontario (FSRA). In her day-to-day, Stephanie works hands-on with Canadians to help quell their financial protection concerns. In her spare time, you can find Stephanie outside. Her favourite outdoor activities are hiking, paddle boarding and kayaking.
Hi, I’m Youness. I’ve helped hundreds of Canadians protect what matters most, from term life to critical illness to health & dental coverage. I’m here to make insurance feel simple and stress-free. Whether you’re new to insurance or ready to activate your plan, I’ll guide you step-by-step and make sure your coverage fits your goals and your budget.
Hi, I’m Youness. I’ve helped hundreds of Canadians protect what matters most, from term life to critical illness to health & dental coverage. I’m here to make insurance feel simple and stress-free. Whether you’re new to insurance or ready to activate your plan, I’ll guide you step-by-step and make sure your coverage fits your goals and your budget.
FAQ: PolicyMe insurance
We're big believers in keeping things simple, so ask us anything and we'll answer honestly and without the jargon.
PolicyMe is a Canadian digital insurance solution that makes financial protection for families simple and affordable. It was founded by two insurance consultants, Andrew Ostro and Laura McKay, and an experienced Chief Technology Officer, Jeff McKay. PolicyMe has partnered with Securian Canada, a Fortune 500 company Securian Financial subsidiary. Read More.
PolicyMe operates like any other insurer: we sell insurance products, namely term life insurance and critical illness insurance, which are underwritten by Canadian Premier. The great news is that because we've automated operations, cut out the middleman and reduced underwriting requirements (such as medical exams), we're able to pass along the savings to you, while still delivering the same quality of coverage.
PolicyMe reviews: We're listening to your feedback, because we believe you deserve life insurance on your own terms. » See what our customers think
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Call +1 (866) 999-7457 from 9AM-5PM EST Monday to Friday or book a call with our team of Canadian advisors. We're always happy to help!