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Key Takeaways
PolicyMe, Co-operators, Beneva, and Assumption Life offer the best life insurance rates to young adults in Canada.
In Canada, life insurance for healthy, non-smoking adults costs as little as $6.29/month.
Term life insurance is best for Canadians between 18–35 because it’s simple, affordable, and tailored to the length of your financial obligations.
Do young adults need life insurance?
While thankfully rare, death between the ages of 18-35 can be financially difficult for the ones left behind. At this age, it’s normal for young Canadians to take on large financial burdens–such as student loans, mortgages, or a young family—without being able to pay them off outright.
Life insurance provides cost-effective financial protection to your dependents and loved ones. In exchange for monthly payments known as premiums, your life insurance provider agrees to give your beneficiaries a tax-free insurance payout should you pass away.
Do I need life insurance if I have group coverage?
We recommend buying coverage even if you have group life insurance because the latter often leaves people underinsured. There’s more to your insurance needs than simply multiplying your annual income by several months—plus, you’ll lose access to your life insurance coverage if you ever switch jobs.
See the savings of locking in term life insurance rates when you’re young.
Age is one of the biggest contributing factors to the cost of life insurance. The earlier you buy, the less you pay.
Most life insurance policies keep level premiums throughout the life of your contract, meaning you can lock in an affordable life insurance rate if you buy young:
Age
Monthly premiums¹ (female at birth)
Monthly premiums¹ (male at birth)
Industry average
PolicyMe
Industry average
PolicyMe
18 years old
$19.38
$18.32
$27.96
$27.06
20 years old
$19.39
$20.23
$28.08
$27.06
25 years old
$19.76
$19.15
$28.24
$27.48
30 years old
$20.32
$19.15
$28.44
$27.48
35 years old
$22.35
$21.23
$29.37
$28.97
1 Prices reflect the average monthly cost of an annual payment plan for a 20-year term life insurance policy with $500,000 in coverage for a non-smoker living in Ontario.
For comparison, the same life insurance policy costs an average of $274.76 to $387.35 per month for a 60-year-old policyholder. The best time to buy life insurance was yesterday; the second-best time is today!
“Life insurance is supposed to provide peace of mind, yet our findings show that too many Canadians either don’t have coverage or don’t trust the industry.”
– Andrew Ostro, CEO & Co-founder
What’s the best term life insurance for young adults?
Most life insurance providers in Canada offer their best rates to younger applicants, but we’ve gone a step further by identifying some unusually good deals. The best life insurance in Canada for young adults offers prices between 9%-20% below the industry average:
Provider
Product
Rating
Average premiums for $50,000¹
PolicyMe
Term life insurance
★★★★★ (5.0)
$8/month
Co-operators
Versatile Term
★★★★★ (4.5)
$9/month
Beneva
Term Simplified
★★★★★ (4.5)
$10/month
Equitable Life
Term life insurance
★★★★☆ (4.0)
$9/month
1 For each product, we averaged the monthly premiums for female non-smokers between the ages of 18-29 across every term length available.
Our star ratings are based on a mix of each provider's financial stability and Google Review scores, and each product's pricing and ease of purchase.
Great Customer Service
Quote Online
Buy Online
Cost 16% less
than industry average
How prices are compared
We compared each product’s yearly costs to the average cost of similar products for the same type of applicant. Unless otherwise noted, all figures show the approximate price difference for a female non-smoker aged 30-44 shopping for a term life insurance policy with $500,000 in coverage, or a permanent or no medical life insurance policy with $50,000 in coverage.
PolicyMe offers one of the most affordable term life insurance policies in Canada, with rates as low as 23% below the industry average. The streamlined application process delivers cost-effective coverage backed by Securian Canada, which has been rated "A" or higher by A.M. Best for over 75 years.
Most applicants don't require a medical exam, and there are family-friendly features like complimentary child coverage and a first-year couple's discount. The downside is that PM's insurance rates aren't so competitive for high-risk cases such as seniors and smokers.
Pros
$100,000 - $5 million in coverage available for 10-30 years
$10,000 of complimentary coverage per child with every policy
31-Day missed payment grace period
30-Day trial period
10% First-year couple's discount
Below-average rates for applicants under the age of 60
Buy online or over the phone
Convertible
High Google review scores
Pay by credit card
Renewable
Cons
Above-average rates for seniors
No accidental death and dismemberment or disability riders
No brick-and-mortar offices
Term life insurance
Term: 10-30 years
Coverage: $100,000 - $5 million
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Term 100 life insurance
Term: Lifetime
Coverage: $10,000 - $5 million
See how affordable term life insurance can be with PolicyMe.
Our star ratings are based on a mix of each provider's financial stability and Google Review scores, and each product's pricing and ease of purchase.
Quote Online
Cost 9% less
than industry average
How prices are compared
We compared each product’s yearly costs to the average cost of similar products for the same type of applicant. Unless otherwise noted, all figures show the approximate price difference for a female non-smoker aged 30-44 shopping for a term life insurance policy with $500,000 in coverage, or a permanent or no medical life insurance policy with $50,000 in coverage.
Versatile Term is a good budget pick for term life insurance for young adults. However, they have mixed customer reviews. On the plus side, Co-operators carries a large range of products and an "A" financial stability grade from A.M. Best.
On the plus side, Co-operators carries a large range of products and an "A" financial stability grade from A.M. Best.
Pros
$25,000 - $5 million in coverage available for 10-30 years
2 Available riders
Below-average rates for all ages and smokers
Convertible until age 70
Exchangeable for a longer term
Renewable
Cons
Few online details
Low Google review scores
Term Life 1
Coverage: $50,000 - $475,000
Term: 1 year
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Versatile Term
Coverage: $25,000 - $5 million
Term: 10-30 years
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Infinity Term
Coverage: $25,000+
Term: Lifetime
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Responsibility and Responsibility PLUS
Coverage: Up to $25,000
Term: Lifetime
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Universal Life
Coverage: $25,000+
Term: Lifetime
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Whole Life Ascend
Coverage: $25,000+
Term: Lifetime
Features: Participating dividends
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Whole Life Protector
Coverage: $25,000+
Term: Lifetime
Features: Participating dividends
Term Simplified by Beneva
Best term life insurance - #3
Beneva
(4.5)
How products are rated
Our star ratings are based on a mix of each provider's financial stability and Google
Review scores, and each product's pricing and ease of purchase.
Great Customer Service
Costs 20% less
than industry average
How prices are compared
We compared each product’s yearly costs to the average cost of similar products for the same type of applicant. Unless otherwise noted, all figures show the approximate price difference for a female non-smoker aged 30-44 shopping for a term life insurance policy with $500,000 in coverage, or a permanent or no medical life insurance policy with $50,000 in coverage.
Whether you compare it to fully underwritten term life insurance or other no medical
products, Term Simplified carries an extremely competitive price tag.
Despite Beneva's high Google rating and "A" financial stability grade from A.M. Best, we
have two reservations: 1) you can't get a quote (or even basic product details) online,
and 2) there seems to be very little coverage available.
Pros
$10,000+ in coverage available for 10-30 years
6 Available riders
Below-average rates for all ages
Choice of fixed or decreasing coverage
High Google review scores
Cons
Phone call may be required to quote and purchase
Term Plus
Term: 10-30 years
Coverage: $10,000 - $5 million
Term Simplified
Term: 10-30 years
Coverage: $10,000 - $5 million (no medical exam)
Term 100
Term: Lifetime
Coverage: $10,000 - $10 million
Enhanced Term 100
Term: Lifetime
Coverage: $10,000 - $10 million
Universal Life Insurance
Term: Lifetime
Coverage: $10,000 - $10 million
Simplified Whole Life
Term: Lifetime
Coverage: $10,000 - $99,999 (no medical exam)
Term life insurance by Equitable Life
Best term life insurance - #4
Equitable Life
(4.0)
How products are rated
Our star ratings are based on a mix of each provider’s financial stability and Google Review scores, and each product’s pricing and ease of purchase.
Great Customer Service
Quote Online
Cost 10% less
than industry average
How prices are compared
We compared each product’s yearly costs to the average cost of similar products for the same type of applicant. Unless otherwise noted, all figures show the approximate price difference for a female non-smoker aged 30-44 shopping for a term life insurance policy with $500,000 in coverage, or a permanent or no medical life insurance policy with $50,000 in coverage.
Equitable Life's insurance rates stay close to the industry average, with the exception of its 30-year Term Life Insurance. Shoppers seeking long-term coverage may want to look elsewhere, although the company does offer several free inclusions and an "A" financial stability grade from A.M. Best.
Pros
$50,000 – $10 million in coverage available for 10–30 years
31-day missed payment grace period
5 available riders
Adjustable coverage
Choice of single, joint, and multi-life coverage
Convertible until age 71
Includes living benefit, substitute life insured option, and bereavement counselling for beneficiaries (up to $1,000 combined)
Renewable until age 85
Exchangeable for a longer term
Cons
Above-average rates for 30-year terms
Phone call may be required to quote and purchase
Term Life Insurance
Coverage: $50,000 - $10 million
Term: 15-30 years or until age 65
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Equimax Estate Builder and Wealth Accumulator
Coverage: $10,000 +
Term: Lifetime coverage and participating dividends
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Universal Life Insurance
Term: Lifetime
Features: Investment options
2 We compare the yearly cost of each product to the average cost of similar products for the same type of applicant. These figures show the approximate price difference for a female non-smoker between the ages of 18-29 seeking a 10-30-year term life insurance policy with $50,000 of coverage.
What’s the best permanent life insurance for young adults?
Should you need it, we’ve pulled a selection of the best permanent life insurance products in Canada for young adults. The table below contains our top pick for term 100, whole life, and universal life insurance, plus the most competitively-priced no medical option we could find:
Provider
Product
Rating
Average premiums for $50,000³
PolicyMe
Term 100
★★★★★ (5.0)
$24/month
Assumption Mutual Life Insurance Company
ParPlus (Life Pay Enhanced)
★★★★★ (4.5)
$21/month
Desjardins Financial Security
Universal Life – Term to 100
★★★★★ (4.5)
$24/month
3 For each product, we averaged the monthly premiums for female non-smokers between the ages of 18-29.
Our star ratings are based on a mix of each provider’s financial stability and Google Review scores, and each product’s pricing and ease of purchase.
Great Customer Service
Quote Online
Buy Online
Costs 6% less
than industry average
How prices are compared
We compared each product’s yearly costs to the average cost of similar products for the same type of applicant. Unless otherwise noted, all figures show the approximate price difference for a female non-smoker aged 30-44 shopping for a term life insurance policy with $500,000 in coverage, or a permanent or no medical life insurance policy with $50,000 in coverage.
With Term 100, PolicyMe took the same cost-effective approach to permanent coverage as we did to term. Our policy undercuts the industry average rates for permanent life insurance by as much as 9%, without sacrificing a high customer satisfaction rating.
The drawbacks are a lack of customization and cash value. If you'd rather treat your life insurance policy as an investment vehicle, you may prefer a universal or whole life policy.
Pros
$10,000 - $5 million in lifetime coverage available
$10,000 of complimentary coverage per child with every policy
31-Day missed payment grace period
30-Day trial period
10% First-year discount for couples
Below-average rates for all ages and smokers
Buy online or over the phone
High Google review scores
Pay by credit card
Cons
No accidental death and dismemberment or guaranteed insurability riders
No brick-and-mortar offices
No universal or whole life insurance
Term Life Insurance
Term: 10-30 years
Coverage: $100,000 - $5 million
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Term 100 Life Insurance
Term: Lifetime
Coverage: $10,000 - $5 million
ParPlus (Life Pay Enhanced)
Best whole life insurance - #1
Assumption Mutual Life
(4.5)
How products are rated
Our star ratings are based on a mix of each provider’s financial stability and Google Review scores, and each product’s pricing and ease of purchase.
Great Customer Service
Costs 17% less
than industry average
How prices are compared
We compared each product’s yearly costs to the average cost of similar products for the same type of applicant. Unless otherwise noted, all figures show the approximate price difference for a female non-smoker aged 30-44 shopping for a term life insurance policy with $500,000 in coverage, or a permanent or no medical life insurance policy with $50,000 in coverage.
The price of ParPlus by Assumption Life starts at 17% below the industry average and maintains its competitive streak until applicants reach the age of 44. At that point, older adults and seniors are better off seeking a non-participating permanent life insurance product to save on premiums. However, its pricing remains below-average for smokers of any age.
Pros
$5,000 - $4 million in lifetime coverage available
$80 Annual policy fee
7 Available riders
Choice of paying for 20 years or until age 100
Choice to receive dividends as accumulation, cash, enhanced, paid-up additions or reduced premiums
Choice of individual or joint life coverage
Includes the ability to vote at annual general meetings
Cons
Above-average rates for older applicants and seniors
Phone call may be required to quote and purchase
FlexTerm
Term: 10-35 years
Coverage: $100,000 - $10 million
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YouthPlus
Term: Until age 25
Coverage: $35,000 - $175,000
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Non-Participating Whole Life
Term: Lifetime
Coverage: $5,000 - $10 million
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ParPlus and ParPlus Junior
Term: Lifetime
Coverage: $5,000 - $4 million
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Bronze, Silver, Golden and Platinum Protection Whole Life
Term: Lifetime
Coverage: $5,000 - $750,000
Universal Life - Term to 100 by Desjardins
Best universal life insurance - #1
Desjardins
(5.0)
How products are rated
Our star ratings are based on a mix of each provider’s financial stability and Google Review scores, and each product’s pricing and ease of purchase.
Great Customer Service
Quote Online
Costs 6% less
than industry average
How prices are compared
We compared each product’s yearly costs to the average cost of similar products for the same type of applicant. Unless otherwise noted, all figures show the approximate price difference for a female non-smoker aged 30-44 shopping for a term life insurance policy with $500,000 in coverage, or a permanent or no medical life insurance policy with $50,000 in coverage.
Desjardins Term to 100 life insurance is competitively priced and–with 11 riders, positive Google reviews, and an "A+" from Standard & Poor's–our top pick for permanent life insurance. The only downside is its above-average pricing for adults over the age of 44.
Pros
11 Available riders
Bundling discount
Choice to stop paying premiums and reduce coverage in year 8
High Google review scores
Includes access to autonomy, home, psychological and telehealth phone assistance lines
Cons
Above-average rates for older applicants
Limited information available online
Term Life Insurance
Term: 10-30 years
Coverage: $50,000 - $20 million
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Life Insurance Over 50
Term: Lifetime coverage and no medical exam
Coverage: $5,000 - $20,000
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Term to 100
Term: Lifetime
[spacer]
Universal Life
Term: Investment options
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Whole Life Guaranteed to 100
Term: Participating dividends
4 We compare the yearly cost of each product to the average cost of similar products for the same type of applicant. This figure shows the approximate price difference for a female non-smoker between the ages of 18-29 seeking a permanent life insurance policy with $50,000 of coverage.
Get affordable term life insurance coverage for your family with PolicyMe.
Below, PolicyMe’s team of licensed life insurance advisors offer three detailed answers to your most important questions, tailored to young Canadians.
How do I buy life insurance?
Thanks to modern technology, the hardest part of buying life insurance is determining your needs and understanding your options. The 6 major steps to buying life insurance are:
Submit a life insurance application to your provider of choice.
Wait for approval.
Receive your life insurance policy and start making payments.
Should I buy term or permanent life insurance?
There are two types of insurance in Canada: term life insurance and permanent life insurance. As the names suggest, term coverage lasts for a period of 5-50 years, while permanent coverage lasts for as long as you pay your premiums.
PolicyMe always recommends buying term over permanent coverage because it’s usually one of the most affordable options and it covers you while you have significant financial obligations, like kids, a mortgage, etc.
Let’s say you’re a 30-year-old female non-smoker living in Ontario and you need a policy to cover a $600,000 mortgage. You get a quote from PolicyMe for a 20-year term life insurance plan for $23.92 per month.
For the same amount of permanent coverage, you’d have to pay about $269.59 per month. If you wanted to keep the same price, your policy would cover a mere $40,000.
Credit card debt, child-rearing, mortgages, and student loans don’t last forever. Tailoring your life insurance policy’s term length to the length of your obligations helps you save money, and when your original term expires, you can buy a new one with the right amount of coverage for your new financial situation.
The bottom line: Not only do permanent insurance policyholders end up paying way more over the long run, but they also tend to end up overinsured later on. A whopping 40% of permanent insurance buyers end up cancelling their coverage after 10 years due to high premiums.
What do I do when my term expires?
Once your term life insurance expires, you can either renew your policy at a higher rate or cancel it and shop for a new one.
PolicyMe always recommends buying convertible term life insurance. If your health changes, you can usually convert your policy to permanent coverage without a medical exam or the risk of being rejected.
Affordable, convertible term life insurance with a 30-day money-back guarantee.
Permanent life insurance comes in three flavours, the most exciting of which are whole life and universal life insurance. These policies spice things up with cash values–which act like savings accounts attached to your policy–and/or participating dividends, which allow you to share in your insurance provider’s yearly profits.
For the majority of Canadians, these permanent life insurance options simply aren't worth it. Not only do they increase your premiums, but they also take decades (if not a lifetime) to appreciate. Unlike a traditional investment account, you can’t transfer out your funds if you change your mind, and if you miss even a single payment, you may lose the entire value of your life insurance policy.
Do young adults need to take a life insurance medical exam?
Life insurance medical exams are part of the full underwriting process that providers use to assess your mortality risk. Fully underwritten policies usually offer the lowest life insurance rates because they’re based on the most accurate picture of your health.
If you don’t want an exam, you can opt for one of two types of no medical life insurance: simplified issue life insurance (which includes a medical questionnaire), and guaranteed issue life insurance, which accepts all applicants.
The good news is that unless you request over $1 million in coverage or you have serious pre-existing medical conditions, young Canadians usually qualify for fully underwritten life insurance with no medical exam. It takes 20 minutes or less to get a quote from PolicyMe and to find out if you qualify for instant approval.
How much does no medical life insurance cost?
Compared to a fully underwritten policy, no medical life insurance can cost up to twice as much. Think $65.32 per month for term life insurance with $500,000 in coverage (versus $31.68*), or $30.15 per month for permanent life insurance with $50,000 in coverage (versus $39.28**).
PolicyMe always recommends applying for fully underwritten life insurance first. Most life insurance applicants receive the coverage they apply for at standard rates, and if you’re rejected, it won’t hurt your application for a no medical product later.
* For a 10-30-year policy for a female non-smoker living in Ontario between the ages of 30-44.
** For a permanent policy for a female non-smoker living in Ontario between the ages of 30-44.
Methodology: best life insurance in Canada
About the data
PolicyMe’s rankings are based on an independent, data-driven review of Canada’s best life insurance products and providers. Our analysis combines 450,000+ quotes for 70+ policies and 20+ insurers, drawing on trusted sources such as COMPULIFE, WinQuote and official provider websites, supplemented by ratings from Google.
About star ratings
Each product received a star rating out of five based on pricing, customer satisfaction and ease of purchase, customized by age group, sex at birth, and smoking status. We awarded three stars to every provider with insolvency protection from Assuris and a financial stability rating of “A-” or higher from a respected credit rating agency such as A.M. Best.
Products with an average price at least 5% below the industry average received one extra star for affordability, while providers with a Google Reviews score of 4.0 or higher earned an extra half-star for customer satisfaction. Finally, products offering convenient online quoting options earned another half-star for accessibility.
About the categories
The 10 “Best Of” categories use criteria reflecting the most popular types of coverage and buyer needs. Most term life insurance categories compare 10-30-year policies with $500,000 in coverage for non-smoking women between the ages of 30-44. The “best of” categories for smokers and seniors compare policies for smoking women and 60-year-old women, respectively.
Most customers purchase a smaller amount of permanent and no medical coverage because it’s expensive, and they require coverage for end-of-life expenses rather than debt or income replacement. We therefore capped the coverage for the permanent and no medical life insurance categories at $50,000.
About rankings
The rankings within each category are determined first by star rating and then by average monthly premiums by age group, sex at birth and smoking status.
About pricing comparisons
To ensure fairness and accuracy, we made all pricing comparisons between products of the same type, with the same coverage amount, and for the same combination of age group, sex at birth and smoking status. The rates listed in this article are based on publicly available rates as of November 2025.
For example, the cost of a 10-year term policy for non-smoking women aged 18-29 with $500,000 in coverage is always compared to the industry average for all 10-year term policies for the same demographic segment and with the same amount of coverage.
Similarly, the average cost of a fully underwritten permanent life insurance policy for non-smoking women aged 30-44 with $50,000 in coverage is always compared to the industry average for all fully underwritten permanent policies for the same demographic segment and with the same amount of coverage.
Disclaimer
PolicyMe’s findings use unaltered data and are free from paid placements or sponsored influence. While we strive to keep our information up-to-date, we cannot guarantee the validity of third-party data. These results are intended as a helpful reference and not as a substitute for personalized financial advice.
FAQ: Best life insurance in Canada for young adults
Group life insurance often doesn’t provide enough coverage for big debts and complex life goals. Rather than paying for coverage through your employer, you could lock in a low rate and take your life insurance with you if you ever switch jobs.
For a non-smoking Canadian between 18–29, the average cost of a term life insurance policy is $12.23 per month for $50,000 of coverage. For a permanent policy, the same applicant would pay an average of $31.91 per month.
Young adults have a greater need for life insurance than older adults because they lack the savings to pay off large debts. A sudden, unexpected loss could put your business, your dream home, and the financial security of your family at risk during the most difficult time of their lives.
There are very few reasons why life insurance won’t pay out, and most of them are entirely within your control. As long as you don’t lie on your life insurance application, skip a payment, or forget to tell your beneficiaries about your policy, your family will be able to claim a life insurance payout.
Canadian life insurance providers achieved a 99% claim payout rate in 2024, totalling $8.9 billion in death benefits.
It’s wise to buy life insurance as soon as you take on a large debt or a financial dependent. A mortgage, business loan, or new baby can all be triggers for buying life insurance, and the sooner you buy, the lower your rates.
As long as you can support your monthly payments, you can buy life insurance. It’s especially important to buy life insurance if you have student loans, so you don’t leave your loved ones with unresolved debt.
Assuming they don’t have a major health condition, most life insurance providers offer instant approval to young Canadians. The majority of applicants to PolicyMe qualify for standard rates without the need for a medical exam.
Jasmine Kanter
Jasmine specializes in converting complex insurance data into actionable guidance. Her background includes auto, life, and health insurance and financial planning. Lately, she’s leveraging AI to extract insights from the numbers and help Canadians make better decisions.
Jasmine specializes in converting complex insurance data into actionable guidance. Her background includes auto, life, and health insurance and financial planning. Lately, she’s leveraging AI to extract insights from the numbers and help Canadians make better decisions.