American Income Life Insurance Review (2025 update)
Though the name says “American,” this company has been providing life insurance to families in Canada, the US, and New Zealand since 1951. AIL’s focus is serving working families, so it’s a good option if you’re pro-labour minded or a member of a credit union.
American Income Life offers term insurance and whole life insurance options, as well as a terminal illness rider and child coverage options.
Some customer reviews are fairly poor with a major focus on the numbers of unwanted phone calls and emails people received. However, the company has an A+ rating from the Better Business Bureau.
American Income Life Insurance Review
American Income Life Insurance offers basic life insurance products plus final expense insurance to Canadian families. Headquartered in Waco, Texas, this company earned an A rating for financial stability from AM Best, but it may not offer the best life insurance experience in Canada:
- Term and whole life policies: You can get term and whole life, but not universal life, coverage from AIL.
- Rates are above average: AIL rates are higher than the industry average when compared to digital-first providers like PolicyMe or more established companies like Sun Life.
- Customer ratings are low: Policyholders seem very dissatisfied with AIL’s customer service experience. Some received too many calls and emails, and others struggled to connect with a representative when they needed help.
- Not convenient: You cannot get a quote or apply for coverage online with AIL. In fact, if you want to apply, ask a question, or file a claim, you’ll have to pick up a phone to find an advisor.
Overall, AIL seems to be a stable company with solid life insurance options, but it’s not the cheapest or even the easiest option for most Canadians.
We are unable to use our evaluation methodology for American Income Life Insurance because rates are not publicly available.
American Income life insurance: Pros & cons
Pros
Cons
American Income Life insurance cost and value
The cost of AIL life insurance is higher than average, estimated between $30 to $100 per month for a healthy adult between 25 and 45.
This company is not upfront about their rates, nor do they provide online quotes. We cannot tell you what you might pay for coverage with American Income Life.
Exact rates depend on the policy type, term length, sex, and health status of the policyholder. Permanent policies cost more, and men and smokers generally pay more for coverage.
American Income Life reviews and customer service
With a very low 1.8/5-star rating on Google, it’s safe to say that American Income Life Insurance Company customers are very unhappy with the customer service. People’s most common company reviews indicate:
- Aggressive marketing and sales tactics, through unwanted cold calling and scam emails
- Delayed and unclear claims processing
- Difficulty reaching a representative by phone (no email or digital contact options)
How American Life Income compares to other providers
* These figures reflect the average monthly cost for $500,000 of coverage for healthy, non-smoking individuals across a term length of 10-30 years.
** Take note that the rating for American Income Life Insurance is based off of their Trust Pilot rating.
American Income Life vs. PolicyMe life insurance
If you care about cost and customer service, PolicyMe is a far better pick than American Income Life. Here’s what the data says:
Cost
PolicyMe’s rates are lower than American Income Life across all categories. Commission based sales usually don’t lead to the lowest rates for the consumer.
Additionally, if you’re looking for some coverage for children, PolicyMe’s free child rider is a better option — especially because AIL’s whole life coverage for kids is a separate policy you can’t cancel.
Customer Satisfaction
AIL has unimpressive ratings for customer service compared to other companies in the insurance industry. People say they’ve received an onslaught of marketing calls and emails, resulting in a 1.5/5-star rating for American Income Life. Some even say it’s an MLM (multi-level marketing) pyramid scheme.
PolicyMe has earned a 4.9/5-star rating, in comparison. With responsive life insurance agents and transparent claims processing, PolicyMe is the clear winner in this category.
Convenience
Credit union members might receive an offer from AIL in their inboxes, making it seem like a convenient option. However, you can’t actually get a quote or apply for coverage without picking up a phone and speaking with an insurance agent.
PolicyMe offers a fully digital process for people who want fast coverage. Of course, you can reach a real person by phone if you want, but it’s not a prerequisite to talk to an insurance advisor to get coverage.
The bottom line: Who should consider American Income Life insurance?
American Income Life is a financially stable company with an admirable mission to support working families. They even offer a free legacy will kit. Unfortunately, AIL’s life insurance policies are not the cheapest nor does the company offer the best customer service experience in Canada — reviews say “stay away.”
Looking for affordable life insurance that's highly reviewed? PolicyMe offers some of the lowest rates in Canada and has an average Google Reviews rating of 4.9/5 and provides $10B in coverage across Canada.
FAQ: American Income Life Insurance
Bonnie Stinson is an insurance writer and researcher in Toronto with a decade of experience producing helpful, accurate content for Canadians. They have published resources for some of Canada's most innovative and consumer-trusted companies in the health, legal, and fintech sectors.
Bonnie Stinson is an insurance writer and researcher in Toronto with a decade of experience producing helpful, accurate content for Canadians. They have published resources for some of Canada's most innovative and consumer-trusted companies in the health, legal, and fintech sectors.