What Is Contents Insurance?

Written by: R.E. Hawley
Insurance Writer
Reviewed by: Reza Aziz
Licensed Home & Auto Advisor
Edited by: Jessica Barrett
Content Marketing Manager
Updated
April 15, 2026
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TL;DR What is contents insurance?

Contents insurance, also known as personal property insurance, is the part of your home insurance policy that covers your personal belongings such as clothing, electronics, furniture, and more. 

It’s a standard component of home insurance policies in Ontario, alongside dwelling coverage, structure coverage, additional living expenses (ALE) or loss of use coverage, and liability coverage. 

What contents insurance covers

Personal property covered by contents insurance includes: 

  • Clothing, shoes, and accessories (e.g., purses and handbags)
  • Furniture
  • Appliances (e.g., fridges, microwaves, and air fryers)
  • Electronics (e.g., TVs, computers, and gaming consoles)
  • Tools and hardware supplies
  • Sporting equipment
  • Books and school supplies
  • Jewellery, art, and collectibles (up to your policy’s limits)

The limit of contents coverage is typically expressed as a percentage of your dwelling coverage limit. For instance, if your dwelling coverage is $500,000 and your content coverage is 50% of that limit, your homeowners insurance will cover up to $250,000 to replace items damaged or destroyed due to a covered peril.

Common covered perils
Common exclusions
  • Fire
  • Lightning
  • Theft
  • Wind and hail
  • Vandalism
  • Water damage due to sudden failure of indoor plumbing or heating systems
  • Smoke
  • Explosion
  • Flood
  • Water damage from external sources (e.g., sewer backup)
  • Earthquake
  • Mold or insects
  • Damage caused by pets
  • Wear and tear
  • Intentional damage
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Don’t forget the deductible

Your contents insurance policy likely carries a deductible, which you’ll need to pay before insurance kicks in to cover the remainder of your personal property claim.

Compare your coverage options with PolicyMe.

What is not covered by contents insurance

Contents insurance does not cover the structure of your home, outbuildings, or other structures on your property. This type of insurance also won’t cover built-in furniture and appliances, such as: 

  • Your kitchen cabinets and counters
  • Water heaters
  • Fitted wardrobes
  • Built-in bookshelves

In addition, contents insurance may not cover the full value of certain high-value items, including jewellery, bicycles, animals, collectibles, and sporting equipment. Check your policy details to see which of your personal belongings are subject to per-item limits and consider adding an endorsement, if necessary, to cover the full value of your property.

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Do you need an endorsement?

If you have hard-to-insure items like jewellery, art, or collectibles, ask your insurance company about adding one or more endorsements to your policy to extend your coverage for those items. Options may vary, so you may want to compare contents endorsements from multiple insurers.

How much contents insurance do you need?

Contents insurance is generally written as a percentage of your home’s dwelling insurance—usually 50% to 80% of dwelling coverage. You can estimate your coverage needs by creating an inventory of all the personal property in your home. 

To make a home inventory, you can:

  • Do a video walkthrough of your home: A video inventory can be a simple way to capture information on your belongings for future insurance claims. 
  • Create a list: Take note of every item in the room and enter it on a checklist or spreadsheet (the Insurance Bureau of Canada offers a helpful template). 
  • Look for invoices or receipts from big-ticket items: Don’t remember how much your couch cost? Dig up the bill to put an exact number on your inventory. 
  • Keep records every time you purchase a new item: Buying a new set of golf clubs? Upgrading your wardrobe? Make sure the receipts end up in a dedicated folder (physical or digital) so that you can prove their value to an insurance adjuster. 
  • Get high-value items appraised: Collections, antiques, or family heirlooms can be inspected by a professional to get an official record of their insurance value. 
  • Include as much detail as possible: A detailed inventory helps to insure that your belongings are replaced with items of comparable value and function. Brand names, price details, receipts, and the name of the store where you bought the item can all help to ensure a fair replacement. 

Having a detailed home inventory can help you understand your coverage needs when you buy home insurance, and it can streamline the home insurance claims process if you ever need to call on your contents coverage after a fire, storm, break-in, or other loss.

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What does "like kind and quality" mean?

Insurance companies must replace your lost belongings with items of “like kind and quality,” but it’s on you to define what that means. When making a home inventory, be as specific as possible about the brand, style, function, and value of your property to avoid seeing your high-value items replaced with cheaper, less functional versions of the same.

For example, if your home inventory simply says “TV” and you have no record of the exact value, size, brand, or function of that TV, you could see your 83-inch OLED smart TV replaced with a basic 32-inch TV.

Replacement cost vs. actual cash value

Your contents insurance may cover your belongings using one of two methods:

  • Replacement cost: This policy will cover the full cost to replace your items with similar items of like kind and quality. 
  • Actual cash value (ACV): This policy will cover your belongings’ replacement cost minus depreciation.

How to compare contents insurance options

To compare options for contents coverage, you may want to: 

  • Weigh replacement cost vs. ACV: While replacement cost can result in a larger payout, a policy that only covers your property’s cash value could reduce your home insurance premiums and save you money. 
  • Consider additional coverage options: You may need endorsements or “floaters” to cover high-value items. 

Get quotes from multiple companies: It’s typically a good idea to request home insurance quotes from at least two to three insurance providers to find the best pricing for your needs.

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Get expert advisor guidance with PolicyMe

At PolicyMe, every home insurance applicant gets matched with a licensed insurance advisor. Before we finalize your home or auto insurance coverage, you’ll speak with your advisor about your options to make sure you’re getting the right coverage at the right price.

FAQ: Contents insurance

This page is part of a series that explores the different types of home insurance coverage, helping you understand what each option includes and how to choose the protection that best fits your needs.

  1. Dwelling coverage
  2. Contents insurance
  3. Personal liability insurance
  4. Additional living expenses (loss of use)
  5. Overland water coverage
  6. Sewer backup coverage
  7. Equipment breakdown coverage
  8. Service line coverage
  9. Earthquake insurance

This article is for general information only and is not insurance or legal advice. Examples and any sample quotes or rate ranges are illustrative and do not constitute an offer or guarantee of coverage, price, or eligibility. Actual coverage, discounts, and premiums depend on your individual circumstances and the insurer provider; if there is any discrepancy, your policy and insurer documentation govern. For advice about your situation, speak with one of our licensed insurance professionals.