PolicyMe Life Insurance Review
PolicyMe life insurance review (2025 update)
PolicyMe is a digital insurance provider offering term and permanent life insurance policies. Although it started life as an insurance broker and comparison platform in 2018, PolicyMe switched to selling its own life insurance products, issued by Securian Canada.
PolicyMe is not an insurance broker or a comparison website. We sell life insurance directly to Canadian families, keeping costs low by reducing the operating expenses traditional insurers spend on captive agents and underwriting teams.
PolicyMe life insurance: Our verdict ★★★★★ (5/5)
PolicyMe is consistently rated among the most customer-friendly life insurance companies for both price and service, PolicyMe offers a life insurance product that’s both simple and comprehensive, tailored to the needs of Canadian families. Affordable rates and straightforward term coverage with special perks for parents and couples make PolicyMe a competitive option for families in need of life insurance.
How PolicyMe life insurance is different: We believe in simple, yet comprehensive life insurance. Other providers stack expensive riders on top of standard life insurance, which makes coverage complicated—and costly. We believe your family’s financial security should come in one, affordable package.
There are a few policy add-ons that we believe are so valuable for Canadian families, we’ve built them into every policy we sell rather than leaving them as optional perks. Each PolicyMe life insurance policy comes with $10,000 of child coverage and a 10% premium discount in your first year for couples who apply together. We won’t charge any extra to add these benefits to your policy.
In short: PolicyMe offers a few advantages you won’t get from other providers: trimmed-down operating costs, an anti-upselling approach to insurance sales, and hands-on human support.
PolicyMe life insurance: Key features
PolicyMe’s approach to life insurance puts families first by reducing unnecessary underwriting and distribution costs. Backed by the financial strength of an established Canadian insurance provider, PolicyMe keeps the life insurance application process simple with supportive tools, and a team of licensed insurance advisors to answer all your questions.
PolicyMe life insurance: Pros and cons
Like all insurance providers, PolicyMe has both strengths and weaknesses.
PolicyMe life insurance cost and value
PolicyMe’s term life insurance is one of the most competitively priced products on the Canadian market, thanks to the underwriting and distribution costs we’ve trimmed through our direct-to-consumer application process.
The tables below compare monthly premiums from PolicyMe and Manulife, Canada’s largest life insurance company, for the same basic policy: a 20-year term life insurance policy with $500,000 in coverage.
* Rates shown are monthly premiums for a non-smoking applicant.
While the difference in monthly premiums might seem slight, even a dollar or two can add up over a 20-year term. By opting for PolicyMe’s pricing over Manulife’s, each applicant profile shown above could save between $187.20 and $950.40 over the life of the policy.
That’s PolicyMe’s approach to life insurance: We focus on the details that may seem insignificant so that you never have to pay more than you need to for robust, reliable life insurance coverage.
PolicyMe life insurance reviews and customer service
Our PolicyMe customer service score: ★★★★★ (4.9/5.0)
Our insurer rating methodology returned a customer service score of 4.9 for PolicyMe, based primarily on Google user reviews and Better Business Bureau (BBB) ratings.
We analyzed 212 PolicyMe reviews on Google for a better understanding of what makes customers love PolicyMe.
The verdict: While a few customers reported difficulty reaching an advisor or confusion about their policy details, most reviewers spoke highly of PolicyMe’s customer service, speedy application processing, and affordable pricing. Multiple users particularly noted feeling grateful for the time advisors took to make sure that they understood their coverage and got the best deal for their family.
Want a closer look at PolicyMe’s customer experience? Here are real customer reviews:
PolicyMe life insurance products at a glance
PolicyMe offers two life insurance products. The vast majority of our policies are term life insurance policies, with term lengths available for 10, 15, 20, 25, 30, and 100 years.
Term life insurance
Term life insurance is PolicyMe’s bread and butter. Coverage options break down as seen below:
- Terms: 10, 15, 20, 25, or 30 years
- Coverage: $100,000 to $5 million
- Renewability: Renewable annually until you turn 85
- Convertibility: Option to convert to a permanent term-to-100 (T100) policy any time up to and including your 69th birthday
- Family coverage: $10,000 of free child coverage per dependent aged 6 months to 18 years and 10% couples discount for the first year
Term to 100 (T100) permanent life insurance
Our focus at PolicyMe is on practical term life policies that meet the needs of most Canadian families. But some families need a more permanent product, so we give customers the option to convert to a term-to-100 permanent life insurance policy for lifelong coverage.
- Term: Coverage that lasts to your 100th birthday
- Premiums: Fixed premiums payable until age 100
We don’t sell most popular permanent life insurance products, like whole or universal life insurance, because we simply don’t think they’re a good investment for most Canadians. While these products have their place in financial planning, primarily for high-net-worth individuals with complex investment needs, we’re focused on a different set of needs: financial protection for Canadian families raising kids, buying homes, and building careers.
The best tool to protect those goals is term life insurance, so that’s where we put our energy.
How PolicyMe compares to other insurers
Take a look at the table below to compare PolicyMe with some of Canada’s leading life insurance providers.
PolicyMe according to Reddit
Reddit is a great source of information about life insurance providers from actual customers and industry professionals. The catch: When you research life insurance on Reddit, you’re relying on anonymous posters’ knowledge and experience — which may or may not be relevant to your situation.
Here’s what Redditors have to say about PolicyMe in 2025:
- It’s great for people looking for simplicity: Quick and straightforward is PolicyMe’s guiding ethos. It’s not ideal for those in search of complex estate planning options or policies loaded with custom add-ons.
- It’s best for healthy applicants: Life insurance premiums are based in part on your overall health, and PolicyMe’s simplified underwriting gives the best deals to applicants in good health. If that’s not you, Redditors suggest looking into other options or working with a broker.
- It’s actually affordable: Redditors who’d purchased a policy with PolicyMe reported paying comfortably low rates for the amount of coverage they needed.
- It’s ideal for families with kids: Multiple Redditors cited PolicyMe’s free $10K term life insurance for kids as a reason for buying life insurance here rather than through another insurer.
“PolicyMe is the easiest and cheapest if you’re healthy and just want something simple. Manulife and Sun Life are great but usually cost more. Canada Life is another good option.
Just compare quotes because prices change based on age and health. Don’t overcomplicate it term life is just about getting the best price from a reliable company.” –Reddit user, March 2025
“I'm in a similar boat - married and just had a baby. I got term life insurance because I was told whole life insurance only makes sense for the top 1% of earners, and that's unfortunately not me.
I'm a 30 year old, female, and I pay less than $25/month for $500,000 in coverage. I got life insurance from PolicyMe, not sure if that helps. If I were you, I'd maybe shop around to see who has the best pricing. When I was looking there were 2-3 with similar prices, and I only ended up going with Policyme because they had free child coverage.” –Reddit user, Aug 2025
The bottom line: Who should consider PolicyMe?
You should consider buying life insurance from PolicyMe if:
- You have kids: PolicyMe’s affordable rates and built-in child coverage at no added cost make it an ideal option for parents in search of secure financial protection for their children.
- You want straightforward coverage: PolicyMe doesn’t have cash value policies, riders, or a complicated application process. We focus on no-frills term life insurance that offers a simple, direct death benefit for your loved ones.
- You’re self-employed or retired: In addition to affordable life insurance, PolicyMe offers health and dental insurance and critical illness insurance—two key benefits often included in group employer benefits.
- You want quick coverage with no appointments: PolicyMe’s life insurance application is fully digital. You don’t need to schedule an appointment or speak with a human advisor (although you can if you choose to!), and most customers only need to fill out a questionnaire with no need for a medical exam.
- You’re young and healthy: Non-smoking Canadians under age 35 in good health have the greatest potential to save on life insurance by locking in a low rate early with PolicyMe.
FAQs: PolicyMe life insurance
Helene Fleischer is Content Marketing Manager at PolicyMe, with 9 years in content marketing and 4 in Canada’s insurance industry. She works with skilled writers and licensed insurance advisors to create useful resources that help Canadians navigate insurance decisions with confidence and clarity.
Helene Fleischer is Content Marketing Manager at PolicyMe, with 9 years in content marketing and 4 in Canada’s insurance industry. She works with skilled writers and licensed insurance advisors to create useful resources that help Canadians navigate insurance decisions with confidence and clarity.