How Much Life Insurance Do I Need in Canada?
TL;DR: You need enough life insurance to replace your income + cover major financial obligations
How much life insurance do you need? The answer is different for every Canadian.
Your life insurance needs are determined by a few basic factors: your debts (including your mortgage, if applicable), your income, your expenses, your life stage, and your plans.
- A homeowner with an active mortgage likely needs a different amount of life insurance than someone who rents.
- A top earner likely needs a different amount of life insurance than someone living paycheck to paycheck.
- A person with three young children needs a different amount of life insurance than someone with no children.
- A senior approaching retirement likely needs a different amount of life insurance than a Gen Z-er just starting their career.
- A parent planning to send their kids to college likely needs a different amount of life insurance than someone hoping to leave a charitable legacy.
All of these individuals need life insurance, but the amount and type of life insurance needed to meet each family’s needs is unique.
To get a ballpark estimate of the right amount of coverage for you and your loved ones, multiply your annual income by 10–15x. But that’s just a starting point; the only way to determine your actual coverage needs (and avoid overpaying for insurance!) is to conduct a thorough review of your debts, assets, income, and financial plans.
A good life insurance policy will replace your income and cover your major financial obligations in the event of your death without putting unnecessary strain on your budget in life.
Only use the 10–15x multiplier as a ballpark figure; don’t buy life insurance based on this calculation. Your life insurance needs are much more complex than the size of your income, and skipping a more thorough calculation could mean buying too much or too little insurance.
A simple formula for calculating your coverage
A classic formula for calculating life insurance needs is the DIME method, which adds up the cost of debt, income, mortgage, and education.
To run this formula, simply add up the total of each category:
- Debt: Add up any outstanding debts, such as credit card debts, student loans, vehicle loans, or personal loans. For the average Canadian adult, this total is around $45,000.
- Income: Take your annual salary plus any additional income and multiply it by the number of years you’d like your life insurance to replace that income. For the average Canadian, annual employment income is around $74,000.
- Mortgage: Add your total remaining mortgage balance (if applicable) to your total. For the average Canadian, outstanding mortgage debt is around $300,000.
- Education: Add up education costs, childcare expenses, and the cost of any other major living expenses or financial goals you’d like your policy to cover. For the average Canadian, this amount varies but could be around $50,000–$100,000.
Using this method, we can calculate the right amount of coverage for a life insurance plan for the average Canadian. Assuming children, a mortgage, and a single year of income replacement, the total coverage amount needed is around $476,300.
Here’s how we got the figure above:
- Debt: According to Statistics Canada, the average non-mortgage debt total for Canadians aged 35–44 is $43,500.
- Income: According to Statistics Canada, the average total annual income for Canadians aged 35–44 is $74,200.
- Mortgage: According to Statistics Canada, the average mortgage debt for Canadians aged 35–44 is $308,600.
- Education: According to Statista, undergraduate tuition costs in Canada average just over $7,000 per year. To cover four years of tuition plus books, housing, and other incidental costs, we used a flat figure of $50,000.
But that calculation represents the average Canadian—that is, a mathematical amalgamation of millions of people. The “average Canadian” doesn’t actually exist. Each person and family has unique insurance needs shaped by their own debts, income, and financial needs.
If you’re having trouble crunching these numbers (or just want to check your work), PolicyMe’s free online life insurance calculator can offer coverage recommendations tailored to your actual insurance needs.
Now let’s complicate things: Consider assets and savings
If the coverage amount you just calculated feels a little high, consider this: you may need a lower coverage amount if you have a significant amount in assets and savings.
Add up the total of your savings and other assets (e.g., retirement savings accounts, mutual funds, annuities, etc.) that could be used to pay off debt or cover living expenses in the event of your death. But keep in mind that if liquidating these assets would reduce your family’s standard of living, it might be better to rely on life insurance for that financial support.
If you have a significant amount in savings and don’t have any dependents, you may not need life insurance. This is particularly true for Canadians with no or little debt.
How much life insurance do most Canadians actually buy?
According to the Canadian Life and Health Insurance Association (CLHIA), the average life insurance protection per household in 2024 was $509,000.
Coverage amounts vary by province. Alberta has the highest average life insurance protection amount at $606,000, while Nova Scotia has the lowest at just $376,000. These variations reflect demographic and market differences across provinces, including age, income, marital status, housing costs, and more.
While having some protection is better than none, research shows that there are still gaps. The average Albertan actually needs about $770,500 in coverage—21.3% more than they typically have. In Ontario, that gap is even higher at 30.5%; average coverage sits at $552,000, but actual needs hover around $794,400.
For almost half of Canadians, the average amount of life insurance coverage is $0. According to PolicyMe’s 2025 Life Insurance Gap Report, 42% of Canadians are uninsured, and nearly two-thirds of that group (65%) say they’re unlikely to get life insurance in the next five years.
- Nearly one in four uninsured Canadians (23%) have children living at home.
- Nearly half of Canadian parents (49%) say they don’t plan to buy life insurance within the next five years.
- British Columbia has the highest share of residents who don’t have or aren’t sure they have life insurance at 50%.
How long should life insurance last?
The amount of money on your policy is just one consideration when you’re considering how much life insurance to buy. You’ll also need to decide how long you want your policy to last.
Life insurance terms can be as short as one year or as long as your entire lifetime. All policies fall into two categories: term life insurance or permanent life insurance.
Term life insurance is the best option for most Canadians, unless you have lifelong dependents or complex estate planning needs. A term policy only covers a specific period of your life—usually between 10 and 30 years—and ensures that if you die during that timeframe, your beneficiaries will get a tax-free, lump-sum payout. They can use it to cover everything from funeral costs and final expenses to ongoing living expenses and long-term goals.
There’s no point in paying for life insurance after your insurance needs (e.g., debts and dependents) are gone. If your spouse and children are financially self-sufficient, your major debts are paid off, and you have a decent amount in savings, your family may be in a good financial situation to deal with your death. The logic of term insurance is to end your coverage at this point so that you don’t have to overpay for coverage you don’t really need.
Permanent life insurance is more complicated. Permanent life insurance options include whole life insurance, universal life insurance, and term-to-100 insurance, all of which cover your entire lifetime with a guaranteed death benefit as long as you keep up with your insurance premiums. Some permanent policies also include a cash value component that offers tax-advantaged growth over time.
Lifelong coverage sounds good—until you see the premiums. Permanent life insurance costs around 5–15x as much as term insurance, and most Canadians don’t really need it after their major financial obligations are dealt with. Insurance agents typically recommend permanent policies for those with a high net worth, complex financial planning goals, or lifelong dependents who need long-term care.
The bottom line: Only buy as much life insurance as you need. Aim for your policy to end once your mortgage is paid off and your kids are grown, but know that you’ll have the option to convert a term policy or buy more coverage if your situation changes.
How much life insurance coverage costs
The final piece of the puzzle is your budget. Regardless of your income, debts, and personal finance goals, your life insurance premiums need to fit your current budget to make the coverage worthwhile.
Our research shows that 34% of Canadians without life insurance believe it’s simply too expensive to afford—but in most cases, that’s not fully accurate. In fact, the average cost of term life insurance for healthy, non-smoking Canadian adults is about $20–$30/month for $500,000 over a 20-year term. In other words, if you can find an extra $20 in your budget each month, you might be able to afford a sizable life insurance policy.
Again, that’s an average figure—your own life insurance costs could be higher or lower depending on your age, overall health, smoking status, coverage needs, term limit, and more.
To find out how much you could pay for life insurance, request term life insurance quotes from a few trusted sources. Aim for fully-underwritten policies that use a medical exam or questionnaire to accurately estimate your overall health and risk of premature death. These policies come with the most affordable premiums.
If your current life insurance costs are significantly higher than $20–$30/month, you could be overpaying for your coverage—either because you bought more than you need or because you chose a life insurance company with higher rates. Consider getting new life insurance quotes and replacing your existing policy with one that’s better suited to your needs and budget.
FAQs: How much life insurance do I need?
Helene Fleischer is Content Marketing Manager at PolicyMe, with 9 years in content marketing and 4 in Canada’s insurance industry. She works with skilled writers and licensed insurance advisors to create useful resources that help Canadians navigate insurance decisions with confidence and clarity.
Helene Fleischer is Content Marketing Manager at PolicyMe, with 9 years in content marketing and 4 in Canada’s insurance industry. She works with skilled writers and licensed insurance advisors to create useful resources that help Canadians navigate insurance decisions with confidence and clarity.