Privacy Policy

PolicyMe is committed to protecting the privacy and confidentiality of personal information in our possession and control. This policy describes the manner in which PolicyMe collects, uses, discloses and otherwise treats personal information through our website available at, including all subpages and successor pages (collectively referred to as the “website”) as well as through other interactions with our clients and prospective clients.


Website Visitor: any individual who accesses the PolicyMe website for any purpose

Prospective Client: any individual who submits an application for insurance through PolicyMe

Client: any individual who purchases insurance through PolicyMe

Data collection

PolicyMe needs to collect personal information from our Prospective Clients and Clients in order to provide services to you and fulfill our legal obligations. PolicyMe is committed to protecting our Website Visitors’, Prospective Clients’, and Clients’ privacy and the confidentiality of their personal information in our possession.

All users must accept PolicyMe's Privacy Policy before submitting an application for life insurance and/or critical illness insurance.

If you wish to opt out of the use of your personal information by our services, we are happy to assist you. Please email us at and let us know what you wish to opt-out of. Please be advised that certain uses and sharing of your information may be required to continue providing certain services to you. Please note however that under certain regulations, you may not be able to opt out of the use and sharing of your personal information, in connection with seeking, applying for, or obtaining insurance products or services from us.

The personal information we collect is used for the following purposes:

In addition, we may aggregate your Information with our other users’ Information and use that information for benchmarking and analysis purposes. You may find an overview of our data collection methods below.

Needs assessment: Understanding a client’s needs and wants, financial position and family information enables us to ensure that all life insurance recommendations are suitable. This is both a regulatory requirement and good business. Information collected includes: ages, health status, financial information (debts, savings, investments, monthly expenses, etc.).

Life insurance application: The life insurance application questions we ask clients to complete elicit only the information we need for contractual requirements with the life insurance companies. Information collected includes email address, name, address, phone, birth date, identification number, driving record, medical history, lifestyle information, residency status and beneficiary information.

Third-party data: PolicyMe may also use third-party services to supplement or enrich our understanding of our customers. This includes cross-referencing information like a name, email address or IP address in third-party databases, and using the information there to improve our understanding of you and your business.

Marketing Communications: From time to time, we may obtain your consent to send you email, SMS text messages and other communications about PolicyMe products, services, or events that may be of interest to you. You can opt-out of receiving marketing and promotional email from us by following the unsubscribe instructions contained in each of our email communications.

Customer Service/Relationship Manager: If you contact a customer service agent or Relationship Manager with a comment, question or complaint by email, text message, telephone or video chat, you may be asked for information that identifies you (such as your name, address and a phone number) along with additional information we need to help us promptly answer your question or respond to your comment or complaint. We may retain this information to assist you in the future and to improve our customer service, product and service offerings.

Testimonials: If you provide us with a testimonial, with your consent we may post it on our Site or in other materials and media, along with your name (as needed). If you want your testimonial removed, please contact us at

Cookies & Similar Technologies: Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your computer’s hard drive.  PolicyMe may use “cookies” to collect information and remarket to you. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.  We may use cookies and other tracking technology to help us remember and process your product choices, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about the Site’s traffic and interaction so that we can offer better experiences and tools in the future. We may also use these technologies to provide you with enhanced online display advertising tailored to your interests.

Tracer Tags & Web Beacons: The website may also use a technology called “tracer tags” or “Web Beacons”. This technology allows us to understand which pages you visit on the Website. These tracer tags are used to help us optimize and tailor the Website for you and future visitors to the Website.

Website Analytics: We may use third parties to help us gather and analyze information about the areas visited on the Website in order to better understand, evaluate and improve the user experience and the convenience of the Website.


PolicyMe maintains reasonable administrative, technical and physical safeguards in an effort to protect personal information in our custody and control against unauthorized access, use, modification and disclosure of.

Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that the information you supply will not be intercepted while being transmitted to and from us over the Internet.

Overview of safeguards in place‍

We authorize employees and service providers to have access to clients’ personal information only on a “need to know” basis in order to fulfill their job requirements. We ensure that any third party acting on our behalf maintains reasonable and appropriate safeguards in respect of your Personal Information. Additional information about our third parties’ privacy practices is available upon request.

Safeguards for minors

We do not knowingly collect personally identifiable information from Minors. If you are a parent or guardian and you are aware that your Minor has provided us with Personal Information, please contact us. If we become aware that we have collected Personal Information from Minors without verification of parental consent, we take steps to remove that information from our servers.

Retention policy

PolicyMe will retain your Personal Information while you have an active life insurance policy, and afterward if we need to do so to meet our legal obligations.


We will make reasonable efforts to ensure that your Personal Information is accurate and complete. You may request correction to your Personal Information to ensure its accuracy and completeness. A request must be in writing and provide sufficient detail to identify your Personal Information and the correction being sought.


When you opt to apply for a life insurance policy with one of our partner companies, we provide your account information to the respective life insurance company to fulfil the application. We also notify them of any updates or changes to your account information. We may use third-party vendors to assist us with monitoring and analyzing our website’s activity, operations and marketing assistance, hosting the website, and maintaining our database. Some of these service providers will be located outside of Canada. We may share your Information with these Third Party Vendors but only as necessary for them to perform their functions and to the extent permitted by law. Use of your Information by these Third Party Vendors is governed by their own privacy policies and procedures and not by this Privacy Policy. We and our Canadian third-party service providers may provide your personal information in response to a search warrant or other legally valid inquiry or order, or to another organization for the purposes of investigating a breach of an agreement or contravention of law or detecting, suppressing or preventing fraud, or as otherwise required or permitted by applicable Canadian or other law (which may include lawful access requests by Canadian or other foreign courts, law enforcement or governmental authorities). We may also disclose personal information where necessary for the establishment, exercise or defence of legal claims and to investigate or prevent actual or suspect loss or harm to persons.

By submitting a joint application, you give permission to PolicyMe to disclose or communicate details related to your application with your partner. You are allowing PolicyMe to communicate personal information such as the status of your application or policy, information disclosed as part of the application, results of any associated follow up requirements, your billing details, etc. It does not provide authority for your partner to make changes to your policy on your behalf such as changing your beneficiaries or cancelling the policy.

PolicyMe makes use of an automated decision-making tool for evaluating the underwriting risk of insurance applications. Based on the Prospective Client’s application responses, their application may be automatically approved, declined, or transferred to a professional underwriter for a manual review. Anyone seeking more information about this tool is encouraged to reach out to PolicyMe by phone or email (available via our Contact Us page).

External sites

Our website may contain links to third-party websites, including, without limitation, the websites of the insurance carriers offering the third-party insurance products made available to you, but we do not endorse and we are not responsible for the content of any linked external websites or for the privacy practices of the third parties that own and operate such sites. Before using any external website, please refer to the terms of use and privacy policies of the External Sites for more information.

Online advertising

We may use third parties such as ad exchanges and data companies to serve our advertisements on our Website or other websites. These companies may use cookies, tracer tags or web beacons to report certain information about your visits to our Websites and other websites (such as web pages you visit and your response to ads) in order to measure the effectiveness of our marketing campaigns and to deliver ads that are more relevant and tailored to you, both on and off our Website.

To learn more about this behavioural advertising practice or to opt-out of this type of advertising, you can visit the Digital Advertising Alliance website at or the Digital Advertising Alliance of Canada website at

Questions and Concerns

If you have any questions or concerns about our privacy policies and practices, please send a written request to the Privacy Officer at the following email address:

Notification of Changes

We may update this privacy policy to reflect changes to our information practices. We encourage you to periodically review our Privacy Policy for the latest information on our privacy practices.

Last updated: September 13, 2023

While we have always respected your privacy and safeguarded all Personal Information, we have strengthened our commitment to this goal. This is to continue to provide exceptional service to you and to comply with all laws regarding the collection, use, and disclosure of Personal Information.