EDITORIAL REVIEW

Canada Life Insurance Review

See below for ratings, quotes, and an in-depth review of Canada Life’s life insurance products.

OUR RATING

3.0

3 stars icon

THE BOTTOM LINE

Canada Life prices are 5% lower than prices of competitors which makes them a great option for Canadians looking to buy term life insurance.  However, Canada Life can be much slower than average to get the policy underwritten and approved. Expect 6-10 weeks to get approved.

Company facts

CUSTOMER COMPLAINTS

2.0 / 5

Based on InsurEye Reviews

BBB RATING

A

Price

Canada Life term life insurance pricing vs. competitor term life insurance products

Looking for the best value? See how the price of Canada Life’s term life insurance stacks up against the prices of products offered by other Canadian term life insurance providers.

Scores are based on PolicyMe’s Term Insurance Price Index, an in-depth analysis of prices for 108 combinations of gender, age, term length, coverage amount, health status, and smoking status.

CompanyRankingAverage price relative to market
RBC Insurance16% lower
Canada Life25% lower
Desjardins32% lower
BMO Insurance42% lower
Industrial Alliance51% lower
Manulife6Average
Sun Life71% higher
Humania84% higher
Ivari96% higher
Assumption Life1014% higher
TD Insurance1118% higher

Canada Life insurance pricing by customer traits

Even if you and your next-door neighbour buy life insurance from the same insurance company, you may not pay the same price. That’s because life insurance companies base your price largely on your age, policy coverage amount, policy duration, smoking status, and current health status. Some companies are more lenient about specific customer characteristics and provide better pricing than other companies for people with these characteristics.

Here’s a breakdown of how Canada Life’s life insurance prices compare to prices offered by other companies for various customer characteristics.

Customer characteristicsPricing
Low coverage need (<$500,000)Excellent
Large coverage need (>$500,000)Excellent
Shorter coverage need (10 years) Excellent
Longer coverage need (20 years) Excellent
MaleExcellent
FemaleExcellent
Under age 40Excellent
Over age 40Excellent
Exceptional healthAverage
SmokersExcellent

Excellent – The company’s prices are more affordable than the rest of the market for customers with these characteristics

Good – The company’s prices are in line with the rest of the market for customers with these characteristics

Poor – The company’s prices are more expensive than the rest of the market for customers with these characteristics

Want a personalized life insurance quote?

The first step to buying life insurance is figuring out how much coverage you need. Complete our free online life insurance checkup to identify your needs based on your life circumstances and financial situation.

Product

  • Term lengths 10 and 20 years
  • Coverage from $50,000 to $20,000,000+ (special quote required over $20,000,000)

Common features

  • Level premiums– Premiums remain the same for the entire length of your term
  • Guaranteed renewability– When your term insurance policy expires, you can renew  it without undergoing a medical review
  • Convertible– You can convert your term insurance policy into a permanent policy without undergoing a medical review
  • No-obligation review period– Once you receive confirmation that your policy has been issued, you have 30 days to sign a delivery receipt and authorize your payment method

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