Head of Growth
Want to make life insurance simpler and more affordable for Canadians? PolicyMe is a Toronto-based startup with a mission to make buying life insurance more transparent, customized and most importantly, convenient. We are rapidly growing and looking for a Head of Growth to join our team!
PolicyMe has completed its first round of funding and is entering the next phase of growth, expanding our reach across the marketplace. Join us and help build the future of PolicyMe!
About the Role:
In your day-to-day, you’ll research and explore new channels and partnerships, and create and launch different campaigns and initiatives from scratch. You’ll own and manage our existing paid advertising channels. You’ll extensively analyze our data and performance KPIs, and optimize each initiative accordingly. Most importantly, you are a seasoned marketing strategist and statistician who can own and shape the PolicyMe growth story.
What you will be doing:
- Own the strategy, execution, and performance of our existing growth channels: Facebook, Search, Affiliate Partners and offline channels
- Identify and prioritize new experiments across the growth funnel ( acquisition, activation, re-engagement, referral and revenue)
- Be accountable for both volume and quality of leads across our growth channels
- Work with product, sales and engineering teams to identify and prioritize product improvements that ultimately drive growth
- Own the conversion funnel from a growth perspective and identify priority areas for improvement
- Partner with co-founders to plan and adjust quarterly forecasts, priorities and goals
- Build analytics dashboards to monitor and optimize our growth initiatives
- Hire and build out a high-performing growth and marketing function
What we are looking for:
- 3+ years of experience at a company focused on driving growth in a competitive space (e.g., consumer fintech, e-commerce, dating apps, gaming apps, social networks
- A knack for making data-driven decisions, building reports, and analyzing data to generate insights and recommendations
- Strategic and experimental mindset with background in A/B testing, landing page and conversion rate optimization
- Ability to implement high impact opportunities leveraging a hypothesis, test, learn, optimize mindset
- Proven ability to lead and collaborate with cross-functional teams (engineering, product, design etc.)
- Available, dependable hard worker
- Passion for accuracy, and exceptional attention to detail
To apply, send your resume to email@example.com
PolicyMe is an early stage startup with a mission to simplify the life insurance market in Canada. We offer Canadians a uniquely simple way to get a customized life insurance recommendation in 5 minutes. The life insurance industry protects over 28 million Canadians through a wide range of financial security products. Despite the scale, life insurance players have been slower to modernize than their counterparts in other areas of financial services. While the fintech space overall has rapidly evolved in the recent years, life insurance has remained a largely stagnant, underserved segment and PolicyMe is excited to bring new innovations to this industry.