We are on a mission to make life insurance simpler and more affordable for everyone who needs it.

Here’s the thing. We strongly believe that life insurance is fundamental to a sound financial plan. However, we also understand that life insurance is complicated. That is why we are committed to making life insurance advice more transparent, customized and most importantly, convenient.

Our promises


We promise to be honest with you. That may sound mundane but in an industry overrun with bias, conflicting advice, and high commission rates, we’re here to deliver it to you straight.


You deserve to know how we came up with your recommendation. We promise to be transparent with our life insurance advice and our algorithms.  And we are here to answer any of your questions as they arise.


We promise to treat your data as if it was our own.  We are committed to protecting the privacy and confidentiality of your personal information in our possession and control.

Our Founders

We are an experienced team trying to change the insurance industry with a customer first approach.

Andrew Ostro

Co-Founder & CEO

Laura McKay

Co-Founder & President

Jeff McKay

Co-Founder & CTO

Let us help you

Protect the ones you love